WallStSmart

Amazon.com Inc (AMZN)vsCoupang LLC (CPNG)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Amazon.com Inc generates 2014% more annual revenue ($742.78B vs $35.13B). AMZN leads profitability with a 12.2% profit margin vs -0.5%. CPNG appears more attractively valued with a PEG of 0.45. AMZN earns a higher WallStSmart Score of 65/100 (C+).

AMZN

Buy

65

out of 100

Grade: C+

Growth: 8.7Profit: 6.5Value: 3.3Quality: 6.0
Piotroski: 3/9Altman Z: 2.33

CPNG

Buy

51

out of 100

Grade: C-

Growth: 7.3Profit: 2.5Value: 8.3Quality: 4.3
Piotroski: 4/9
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

AMZNSignificantly Overvalued (-60.4%)

Margin of Safety

-60.4%

Fair Value

$152.91

Current Price

$246.03

$93.12 premium

UndervaluedFair: $152.91Overvalued
CPNGUndervalued (+30.4%)

Margin of Safety

+30.4%

Fair Value

$25.39

Current Price

$15.15

$10.24 discount

UndervaluedFair: $25.39Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AMZN4 strengths · Avg: 9.3/10
Market CapQuality
$2.76T10/10

Mega-cap, among the largest globally

EPS GrowthGrowth
74.8%10/10

Earnings expanding 74.8% YoY

Return on EquityProfitability
20.6%9/10

Every $100 of equity generates 21 in profit

Revenue GrowthGrowth
16.6%8/10

16.6% revenue growth

CPNG2 strengths · Avg: 9.0/10
PEG RatioValuation
0.4510/10

Growing faster than its price suggests

EPS GrowthGrowth
28.2%8/10

Earnings expanding 28.2% YoY

Areas to Watch

AMZN4 concerns · Avg: 3.3/10
PEG RatioValuation
1.834/10

Expensive relative to growth rate

P/E RatioValuation
31.6x4/10

Premium valuation, high expectations priced in

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Free Cash FlowQuality
$-18.17B2/10

Negative free cash flow — burning cash

CPNG4 concerns · Avg: 2.0/10
Debt/EquityHealth
1.233/10

Elevated debt levels

Return on EquityProfitability
-4.2%2/10

ROE of -4.2% — below average capital efficiency

Free Cash FlowQuality
$-112.00M2/10

Negative free cash flow — burning cash

Profit MarginProfitability
-0.5%1/10

Currently unprofitable

Comparative Analysis Report

WallStSmart Research

Bull Case : AMZN

The strongest argument for AMZN centers on Market Cap, EPS Growth, Return on Equity. Revenue growth of 16.6% demonstrates continued momentum.

Bull Case : CPNG

The strongest argument for CPNG centers on PEG Ratio, EPS Growth. PEG of 0.45 suggests the stock is reasonably priced for its growth.

Bear Case : AMZN

The primary concerns for AMZN are PEG Ratio, P/E Ratio, Piotroski F-Score.

Bear Case : CPNG

The primary concerns for CPNG are Debt/Equity, Return on Equity, Free Cash Flow.

Key Dynamics to Monitor

AMZN profiles as a growth stock while CPNG is a turnaround play — different risk/reward profiles.

AMZN carries more volatility with a beta of 1.47 — expect wider price swings.

AMZN is growing revenue faster at 16.6% — sustainability is the question.

CPNG generates stronger free cash flow (-112M), providing more financial flexibility.

Bottom Line

AMZN scores higher overall (65/100 vs 51/100) and 16.6% revenue growth. CPNG offers better value entry with a 30.4% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Amazon.com Inc

CONSUMER CYCLICAL · INTERNET RETAIL · USA

Amazon.com, Inc. is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. The company has been referred to as one of the most influential economic and cultural forces in the world, as well as the world's most valuable brand.

Visit Website →

Coupang LLC

CONSUMER CYCLICAL · INTERNET RETAIL · USA

Coupang, Inc. owns and operates e-commerce businesses through its mobile applications and Internet websites primarily in South Korea. The company is headquartered in Seoul, South Korea.

Want to dig deeper into these stocks?