Coupang LLC (CPNG)vsMercadoLibre Inc. (MELI)
CPNG
Coupang LLC
$15.15
-8.35%
CONSUMER CYCLICAL · Cap: $30.19B
MELI
MercadoLibre Inc.
$1,607.80
-1.65%
CONSUMER CYCLICAL · Cap: $84.81B
Smart Verdict
WallStSmart Research — data-driven comparison
Coupang LLC generates 10% more annual revenue ($35.13B vs $31.80B). MELI leads profitability with a 6.0% profit margin vs -0.5%. CPNG appears more attractively valued with a PEG of 0.45. MELI earns a higher WallStSmart Score of 58/100 (C).
CPNG
Buy51
out of 100
Grade: C-
MELI
Buy58
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+30.4%
Fair Value
$25.39
Current Price
$15.15
$10.24 discount
Margin of Safety
+61.8%
Fair Value
$5279.65
Current Price
$1607.80
$3671.85 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Earnings expanding 28.2% YoY
Revenue surging 49.0% year-over-year
Large-cap with strong market position
Every $100 of equity generates 26 in profit
Generating 1.3B in free cash flow
Areas to Watch
Elevated debt levels
ROE of -4.2% — below average capital efficiency
Negative free cash flow — burning cash
Currently unprofitable
Trading at 11.2x book value
6.0% margin — thin
Elevated debt levels
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : CPNG
The strongest argument for CPNG centers on PEG Ratio, EPS Growth. PEG of 0.45 suggests the stock is reasonably priced for its growth.
Bull Case : MELI
The strongest argument for MELI centers on Revenue Growth, Market Cap, Return on Equity. Revenue growth of 49.0% demonstrates continued momentum. PEG of 1.07 suggests the stock is reasonably priced for its growth.
Bear Case : CPNG
The primary concerns for CPNG are Debt/Equity, Return on Equity, Free Cash Flow.
Bear Case : MELI
The primary concerns for MELI are Price/Book, Profit Margin, Debt/Equity. A P/E of 44.1x leaves little room for execution misses. Debt-to-equity of 1.70 is elevated, increasing financial risk.
Key Dynamics to Monitor
CPNG profiles as a turnaround stock while MELI is a hypergrowth play — different risk/reward profiles.
MELI carries more volatility with a beta of 1.41 — expect wider price swings.
MELI is growing revenue faster at 49.0% — sustainability is the question.
MELI generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
MELI scores higher overall (58/100 vs 51/100) and 49.0% revenue growth. CPNG offers better value entry with a 30.4% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Coupang LLC
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Coupang, Inc. owns and operates e-commerce businesses through its mobile applications and Internet websites primarily in South Korea. The company is headquartered in Seoul, South Korea.
MercadoLibre Inc.
CONSUMER CYCLICAL · INTERNET RETAIL · USA
MercadoLibre, Inc. operates online trading platforms in Latin America. The company is headquartered in Buenos Aires, Argentina.
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