Coupang LLC (CPNG)vsMercadoLibre Inc. (MELI)
CPNG
Coupang LLC
$18.80
+1.51%
CONSUMER CYCLICAL · Cap: $33.86B
MELI
MercadoLibre Inc.
$1,639.47
+1.70%
CONSUMER CYCLICAL · Cap: $81.72B
Smart Verdict
WallStSmart Research — data-driven comparison
Coupang LLC generates 20% more annual revenue ($34.53B vs $28.89B). MELI leads profitability with a 6.9% profit margin vs 0.6%. CPNG appears more attractively valued with a PEG of 0.45. MELI earns a higher WallStSmart Score of 62/100 (C+).
CPNG
Buy57
out of 100
Grade: C
MELI
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-242.9%
Fair Value
$5.15
Current Price
$18.80
$13.65 premium
Margin of Safety
-654.6%
Fair Value
$267.44
Current Price
$1639.47
$1372.03 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Earnings expanding 28.2% YoY
Every $100 of equity generates 36 in profit
Revenue surging 44.6% year-over-year
Large-cap with strong market position
Growing faster than its price suggests
Generating 4.8B in free cash flow
Areas to Watch
ROE of 4.9% — below average capital efficiency
0.6% margin — thin
Operating margin of 0.1%
Premium valuation, high expectations priced in
Trading at 12.3x book value
6.9% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : CPNG
The strongest argument for CPNG centers on PEG Ratio, EPS Growth. Revenue growth of 10.9% demonstrates continued momentum. PEG of 0.45 suggests the stock is reasonably priced for its growth.
Bull Case : MELI
The strongest argument for MELI centers on Return on Equity, Revenue Growth, Market Cap. Revenue growth of 44.6% demonstrates continued momentum. PEG of 0.76 suggests the stock is reasonably priced for its growth.
Bear Case : CPNG
The primary concerns for CPNG are Return on Equity, Profit Margin, Operating Margin. A P/E of 168.4x leaves little room for execution misses. Thin 0.6% margins leave little buffer for downturns.
Bear Case : MELI
The primary concerns for MELI are Price/Book, Profit Margin, Piotroski F-Score. A P/E of 41.0x leaves little room for execution misses.
Key Dynamics to Monitor
CPNG profiles as a value stock while MELI is a hypergrowth play — different risk/reward profiles.
MELI carries more volatility with a beta of 1.53 — expect wider price swings.
MELI is growing revenue faster at 44.6% — sustainability is the question.
MELI generates stronger free cash flow (4.8B), providing more financial flexibility.
Bottom Line
MELI scores higher overall (62/100 vs 57/100) and 44.6% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Coupang LLC
CONSUMER CYCLICAL · INTERNET RETAIL · USA
Coupang, Inc. owns and operates e-commerce businesses through its mobile applications and Internet websites primarily in South Korea. The company is headquartered in Seoul, South Korea.
MercadoLibre Inc.
CONSUMER CYCLICAL · INTERNET RETAIL · USA
MercadoLibre, Inc. operates online trading platforms in Latin America. The company is headquartered in Buenos Aires, Argentina.
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