ADT Inc (ADT)vsBrinks Company (BCO)
ADT
ADT Inc
$6.54
-1.21%
INDUSTRIALS · Cap: $4.84B
BCO
Brinks Company
$107.12
+0.07%
INDUSTRIALS · Cap: $4.41B
Smart Verdict
WallStSmart Research — data-driven comparison
Brinks Company generates 6% more annual revenue ($5.48B vs $5.16B). ADT leads profitability with a 11.9% profit margin vs 3.3%. ADT trades at a lower P/E of 9.2x. ADT earns a higher WallStSmart Score of 60/100 (C+).
ADT
Buy60
out of 100
Grade: C+
BCO
Buy56
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-33.5%
Fair Value
$5.85
Current Price
$6.54
$0.69 premium
Intrinsic value data unavailable for BCO.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Strong operational efficiency at 24.1%
Every $100 of equity generates 69 in profit
Areas to Watch
2.0% revenue growth
1.7% earnings growth
Distress zone — elevated risk
Elevated debt levels
Trading at 14.2x book value
4.1% earnings growth
3.3% margin — thin
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : ADT
The strongest argument for ADT centers on P/E Ratio, Price/Book, Operating Margin.
Bull Case : BCO
The strongest argument for BCO centers on Return on Equity. PEG of 1.16 suggests the stock is reasonably priced for its growth.
Bear Case : ADT
The primary concerns for ADT are Revenue Growth, EPS Growth, Altman Z-Score. Debt-to-equity of 2.21 is elevated, increasing financial risk.
Bear Case : BCO
The primary concerns for BCO are Price/Book, EPS Growth, Profit Margin. Debt-to-equity of 13.66 is elevated, increasing financial risk. Thin 3.3% margins leave little buffer for downturns.
Key Dynamics to Monitor
ADT carries more volatility with a beta of 1.03 — expect wider price swings.
BCO is growing revenue faster at 7.1% — sustainability is the question.
ADT generates stronger free cash flow (620M), providing more financial flexibility.
Monitor SECURITY & PROTECTION SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
ADT scores higher overall (60/100 vs 56/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ADT Inc
INDUSTRIALS · SECURITY & PROTECTION SERVICES · USA
ADT Inc. provides security, automation and smart home solutions to consumers and business customers in the United States. The company is headquartered in Boca Raton, Florida.
Brinks Company
INDUSTRIALS · SECURITY & PROTECTION SERVICES · USA
The Brink's Company provides secure transportation, cash management, and other security-related services in North America, Latin America, Europe, and internationally. The company is headquartered in Richmond, Virginia.
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