WallStSmart

Apple Inc (AAPL)vsZeta Global Holdings Corp (ZETA)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Apple Inc generates 33289% more annual revenue ($435.62B vs $1.30B). AAPL leads profitability with a 27.0% profit margin vs -2.4%. ZETA appears more attractively valued with a PEG of 0.77. AAPL earns a higher WallStSmart Score of 65/100 (C+).

AAPL

Buy

65

out of 100

Grade: C+

Growth: 6.7Profit: 10.0Value: 4.3Quality: 5.5
Piotroski: 7/9Altman Z: 2.42

ZETA

Hold

43

out of 100

Grade: D

Growth: 6.7Profit: 3.5Value: 7.7Quality: 7.5
Piotroski: 4/9Altman Z: 1.12
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for AAPL.

ZETAUndervalued (+35.1%)

Margin of Safety

+35.1%

Fair Value

$24.66

Current Price

$18.42

$6.24 discount

UndervaluedFair: $24.66Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

AAPL6 strengths · Avg: 9.5/10
Market CapQuality
$3.98T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
152.0%10/10

Every $100 of equity generates 152 in profit

Operating MarginProfitability
35.4%10/10

Strong operational efficiency at 35.4%

Free Cash FlowQuality
$51.55B10/10

Generating 51.6B in free cash flow

Profit MarginProfitability
27.0%9/10

Keeps 27 of every $100 in revenue as profit

Revenue GrowthGrowth
15.7%8/10

15.7% revenue growth

ZETA3 strengths · Avg: 8.3/10
Debt/EquityHealth
0.299/10

Conservative balance sheet, low leverage

PEG RatioValuation
0.778/10

Growing faster than its price suggests

Revenue GrowthGrowth
25.4%8/10

Revenue surging 25.4% year-over-year

Areas to Watch

AAPL4 concerns · Avg: 3.3/10
PEG RatioValuation
2.434/10

Expensive relative to growth rate

P/E RatioValuation
34.4x4/10

Premium valuation, high expectations priced in

Debt/EquityHealth
1.033/10

Elevated debt levels

Price/BookValuation
45.2x2/10

Trading at 45.2x book value

ZETA4 concerns · Avg: 1.8/10
Return on EquityProfitability
-4.3%2/10

ROE of -4.3% — below average capital efficiency

EPS GrowthGrowth
-51.1%2/10

Earnings declined 51.1%

Altman Z-ScoreHealth
1.122/10

Distress zone — elevated risk

Profit MarginProfitability
-2.4%1/10

Currently unprofitable

Comparative Analysis Report

WallStSmart Research

Bull Case : AAPL

The strongest argument for AAPL centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.0% and operating margin at 35.4%. Revenue growth of 15.7% demonstrates continued momentum.

Bull Case : ZETA

The strongest argument for ZETA centers on Debt/Equity, PEG Ratio, Revenue Growth. Revenue growth of 25.4% demonstrates continued momentum. PEG of 0.77 suggests the stock is reasonably priced for its growth.

Bear Case : AAPL

The primary concerns for AAPL are PEG Ratio, P/E Ratio, Debt/Equity.

Bear Case : ZETA

The primary concerns for ZETA are Return on Equity, EPS Growth, Altman Z-Score.

Key Dynamics to Monitor

ZETA carries more volatility with a beta of 1.28 — expect wider price swings.

ZETA is growing revenue faster at 25.4% — sustainability is the question.

AAPL generates stronger free cash flow (51.6B), providing more financial flexibility.

Monitor CONSUMER ELECTRONICS industry trends, competitive dynamics, and regulatory changes.

Bottom Line

AAPL scores higher overall (65/100 vs 43/100), backed by strong 27.0% margins and 15.7% revenue growth. ZETA offers better value entry with a 35.1% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Apple Inc

TECHNOLOGY · CONSUMER ELECTRONICS · USA

Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.

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Zeta Global Holdings Corp

TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA

Zeta Global Holdings Corp. (Ticker: ZETA) is a U.S. technology company that operates an AI-powered, data-driven marketing cloud platform designed to help enterprises understand, acquire, grow, and retain customers. Its software combines consumer intelligence with marketing automation tools—using advanced analytics and machine learning to deliver personalized campaigns across channels like email, social media, web, video, and more. Founded in 2007 and headquartered in New York, it serves clients across various industries and is traded on the New York Stock Exchange under the ticker ZETA.

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