GoPro Inc (GPRO)vsZeta Global Holdings Corp (ZETA)
GPRO
GoPro Inc
$1.31
-2.24%
TECHNOLOGY · Cap: $278.58M
ZETA
Zeta Global Holdings Corp
$30.23
-0.46%
TECHNOLOGY · Cap: $7.81B
Smart Verdict
WallStSmart Research — data-driven comparison
Zeta Global Holdings Corp generates 176% more annual revenue ($1.57B vs $568.59M). ZETA leads profitability with a -0.1% profit margin vs -28.5%. GPRO appears more attractively valued with a PEG of 0.73. ZETA earns a higher WallStSmart Score of 41/100 (D).
GPRO
Hold37
out of 100
Grade: F
ZETA
Hold41
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
-60.8%
Fair Value
$18.88
Current Price
$30.23
$11.35 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Revenue surging 43.5% year-over-year
Conservative balance sheet, low leverage
Growing faster than its price suggests
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Trading at 8.2x book value
Operating margin of 3.8%
Weak financial health signals
ROE of -2.6% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : ZETA
The strongest argument for ZETA centers on Revenue Growth, Debt/Equity, PEG Ratio. Revenue growth of 43.5% demonstrates continued momentum. PEG of 0.94 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : ZETA
The primary concerns for ZETA are Price/Book, Operating Margin, Piotroski F-Score.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while ZETA is a hypergrowth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.45 — expect wider price swings.
ZETA is growing revenue faster at 43.5% — sustainability is the question.
ZETA generates stronger free cash flow (64M), providing more financial flexibility.
Bottom Line
ZETA scores higher overall (41/100 vs 37/100) and 43.5% revenue growth. Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Zeta Global Holdings Corp
TECHNOLOGY · SOFTWARE - INFRASTRUCTURE · USA
Zeta Global Holdings Corp. (Ticker: ZETA) is a U.S. technology company that operates an AI-powered, data-driven marketing cloud platform designed to help enterprises understand, acquire, grow, and retain customers. Its software combines consumer intelligence with marketing automation tools—using advanced analytics and machine learning to deliver personalized campaigns across channels like email, social media, web, video, and more. Founded in 2007 and headquartered in New York, it serves clients across various industries and is traded on the New York Stock Exchange under the ticker ZETA.
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