WallStSmart
WSM

Williams-Sonoma Inc

NYSE: WSM · CONSUMER CYCLICAL · SPECIALTY RETAIL

$176.10
-1.49% today

Updated 2026-06-05

Market cap
$26.32B
P/E ratio
25.06
P/S ratio
3.34x
EPS (TTM)
$8.92
Dividend yield
1.25%
52W range
$152 – $224
Volume
1.2M

Williams-Sonoma Inc (WSM) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Research-backed WSM price target 2030 projection accounting for share dilution, balance sheet debt, and time value of money.
Current price
$176.10
Today
Analyst consensus
$209.71
+19.09% · 12M
2030 Base
future
NPV today
@ WACC
14 analysts:
4 Buy8 Hold1 Sell

Management guidance

Williams-Sonoma management provided FY2026 guidance expecting revenue growth acceleration in their March 2026 earnings call. The company highlighted a 'strong fiscal 2026 performance' outlook with focus on accelerating growth through store expansion (first major retail expansion in over a decade), design-led collaborations, and omnichannel strategy. Specific revenue targets were not quantified in public guidance, but management emphasized 3.5% comparable brand revenue growth in FY2025 as a baseline and indicated momentum continuation through store investments and strategic partnerships.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

WSM · Williams-Sonoma Inc · Revenue & price projection · 2023–2030E

Actual / 2030 target Projected revenue Base case price Bull to bear range
Bear case (2030)
NPV today:
Base case (2030)
NPV today:
Bull case (2030)
NPV today:
WallStSmart.com

WSM financial forecast · Research-backed projections

Metric20262028 (E)2029 (E)
Revenue$7.8B$9.1B$9.5B
Revenue growth1.2%5.6%5.4%
Net margin
EPS$1.93$10.95$11.62
Diluted shares
Net debt
P/S multiple1.0x1.0x
Implied price (base)$931.36$967.89
★ 2030E is the model's terminal target year. Implied price = (Revenue × P/S − Net debt) ÷ Diluted shares.

WSM catalysts and risks

Growth catalysts
+ First major retail store expansion in over a decade — 5-10 new locations planned through 2027-2028, driving incremental omnichannel traffic and brand visibility
+ Design-led collaboration strategy with Hill House Home, Tutu du Monde, Oakville Grocery — expanding addressable market and driving incremental sales across brands (Pottery Barn, Williams Sonoma, Pottery Barn Teen/Kids, Pottery Barn Home)
+ Digital-first, omnichannel optimization — 65% e-commerce penetration with continued technology investments; AI-driven customer experience initiatives to improve conversion and basket size
+ Supply chain efficiencies and tariff mitigation — gross margin recovery potential if tariff headwinds ease; management demonstrated cost control capability in FY2025 despite macro pressures
+ Dividend growth signal — 15% dividend increase announced March 2026; $5B returned to shareholders over 5 years signals confidence in cash generation and growth trajectory
Key risks
- Macroeconomic sensitivity — specialty home furnishings highly sensitive to housing starts, consumer discretionary spending, mortgage rates; housing market showing softness in early 2026
- Tariff exposure — company sourcing primarily overseas; tariff uncertainties could pressure margins and pricing power, particularly if tariffs exceed 25% on Asian imports
- Insider selling signal — CFO Jeffrey Howie sold $5.9M in shares (50% stake reduction) on March 26, 2026; Formidable Asset Management reduced stake 33.2% in Q4 2025, suggesting potential management/insider confidence concerns
- Comparable store sales deceleration — Q4 FY2025 comp sales negative; e-commerce growth decelerating (3.5% comp growth overall); new store productivity unproven given decade-long retail pause
- Competitive intensity — RH, RBC Capital, Ethan Allen, Wayfair intensifying omnichannel and design strategies; market saturation in home furnishings retail

Methodology · Williams-Sonoma Inc 2030 stock forecast model

Williams-Sonoma Inc 2030 price target is calculated using WallStSmart's research model. Revenue projections are derived from analyst consensus across 14 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts. The model is built on five core components:

1. Share dilutionProjected from per-ticker schedule of SBC + equity raise activity, compounding year by year (-100% cumulative for WSM by 2030)
2. Net debtEV minus net debt yields equity value; debt projected from capex cycle trajectory ( by 2030)
3. Time valueNPV calculated using WACC (sector fallback)
4. Multiple frameworkP/S compresses with scale: bear / base / bull
5. Scenario designBull/Base/Bear vary revenue, margin, shares, debt, and multiple independently

WallStSmart research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 7, 2026.

WSM price target FAQ

What is the analyst consensus on WSM stock?

14 analysts cover WSM with an average 12-month price target of $209.71. The 2030 projection extends this framework with longer-horizon assumptions including dilution and time value of money.