WSM
Williams-Sonoma Inc
NYSE: WSM · CONSUMER CYCLICAL · SPECIALTY RETAIL
$259.86
+3.91% today
Updated 2026-10-29
Market cap
$29.46B
P/E ratio
25.65
P/S ratio
3.68x
EPS (TTM)
$9.75
Dividend yield
1.13%
52W range
$164 – $261
Volume
1.2M
Williams-Sonoma Inc (WSM) Insider transactions
Net insider activity
Net selling (168,862 shares)
Buy transactions
33
Sell transactions
67
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 635 | $222.53 | $141306.55 |
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 585 | $217.39 | $127173.15 |
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 420 | $221.63 | $93084.60 |
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 403 | $218.12 | $87902.36 |
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 362 | $220.56 | $79842.72 |
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 252 | $224.42 | $56553.84 |
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 202 | $219.19 | $44276.38 |
| 2026-09-16 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 186 | $223.83 | $41632.38 |
| 2026-09-16 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 11,606 | $222.24 | $2.58M |
| 2026-09-16 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 8,568 | $220.48 | $1.89M |
| 2026-09-16 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 7,734 | $221.18 | $1.71M |
| 2026-09-16 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 4,710 | $219.17 | $1.03M |
| 2026-09-16 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 2,382 | $222.86 | $530852.52 |
| 2026-09-12 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 6,984 | — | — |
| 2026-09-12 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Buy | 6,984 | — | — |
| 2026-09-12 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 3,939 | $226.23 | $891119.97 |
| 2026-08-07 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 522 | $246.39 | $128615.58 |
| 2026-08-04 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 1,000 | $250.00 | $250000.00 |
| 2026-08-03 | READY, WILLIAM J | Director | Buy | 127 | — | — |
| 2026-08-03 | HUFFINGTON, ARIANNA | Director | Buy | 114 | — | — |
| 2026-08-03 | CAMPION, ANDREW | Director | Buy | 118 | — | — |
| 2026-08-03 | BRACEY, ESI EGGLESTON | Director | Buy | 118 | — | — |
| 2026-07-15 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 16,894 | $222.05 | $3.75M |
| 2026-07-15 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 8,553 | $220.02 | $1.88M |
| 2026-07-15 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 5,190 | $220.92 | $1.15M |
| 2026-07-15 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 3,363 | $222.74 | $749074.62 |
| 2026-07-15 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 1,000 | $219.10 | $219100.00 |
| 2026-06-18 | VAN, PAASSCHEN FRITS D | Director | Buy | 1,107 | — | — |
| 2026-06-18 | READY, WILLIAM J | Director | Buy | 1,045 | — | — |
| 2026-06-18 | HUFFINGTON, ARIANNA | Director | Buy | 994 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Buy | 1,028 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Sale | 171 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Sale | 162 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Sale | 148 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Sale | 109 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Buy | 171 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Buy | 162 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Buy | 148 | — | — |
| 2026-06-18 | FINUCANE, ANNE A. | Director | Buy | 109 | — | — |
| 2026-06-18 | DAHNKE, SCOTT ARNOLD | Director | Buy | 1,616 | — | — |
| 2026-06-18 | CAMPION, ANDREW | Director | Buy | 1,011 | — | — |
| 2026-06-18 | BRACEY, ESI EGGLESTON | Director | Buy | 1,011 | — | — |
| 2026-06-15 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 1,112 | $228.49 | $254080.88 |
| 2026-06-11 | VAN, PAASSCHEN FRITS D | Director | Sale | 1,391 | — | — |
| 2026-06-11 | VAN, PAASSCHEN FRITS D | Director | Buy | 1,391 | — | — |
| 2026-06-11 | READY, WILLIAM J | Director | Sale | 1,304 | — | — |
| 2026-06-11 | READY, WILLIAM J | Director | Buy | 1,304 | — | — |
| 2026-06-11 | HUFFINGTON, ARIANNA | Director | Sale | 1,233 | — | — |
| 2026-06-11 | HUFFINGTON, ARIANNA | Director | Buy | 1,233 | — | — |
| 2026-06-11 | FINUCANE, ANNE A. | Director | Sale | 1,280 | — | — |
| 2026-06-11 | FINUCANE, ANNE A. | Director | Buy | 1,280 | — | — |
| 2026-06-11 | DAHNKE, SCOTT ARNOLD | Director | Sale | 2,103 | — | — |
| 2026-06-11 | DAHNKE, SCOTT ARNOLD | Director | Buy | 2,103 | — | — |
| 2026-06-11 | CAMPION, ANDREW | Director | Sale | 1,257 | — | — |
| 2026-06-11 | CAMPION, ANDREW | Director | Buy | 1,257 | — | — |
| 2026-06-11 | BRACEY, ESI EGGLESTON | Director | Sale | 1,257 | — | — |
| 2026-06-11 | BRACEY, ESI EGGLESTON | Director | Buy | 1,257 | — | — |
| 2026-06-08 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 522 | $203.07 | $106002.54 |
| 2026-05-27 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 15,000 | $200.00 | $3.00M |
| 2026-05-14 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 9,689 | $172.72 | $1.67M |
| 2026-05-14 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 7,302 | $171.93 | $1.26M |
| 2026-05-14 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 2,609 | $173.78 | $453392.02 |
| 2026-05-14 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 400 | $174.57 | $69828.00 |
| 2026-05-04 | READY, WILLIAM J | Director | Buy | 161 | — | — |
| 2026-05-04 | HUFFINGTON, ARIANNA | Director | Buy | 145 | — | — |
| 2026-05-04 | CAMPION, ANDREW | Director | Buy | 151 | — | — |
| 2026-05-04 | BRACEY, ESI EGGLESTON | Director | Buy | 151 | — | — |
| 2026-04-17 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 15,000 | $200.00 | $3.00M |
| 2026-04-08 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 1,517 | $192.88 | $292598.96 |
| 2026-04-08 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 750 | $191.69 | $143767.50 |
| 2026-04-08 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 666 | $188.04 | $125234.64 |
| 2026-04-08 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 340 | $187.11 | $63617.40 |
| 2026-04-08 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 191 | $188.79 | $36058.89 |
| 2026-04-08 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 116 | $191.20 | $22179.20 |
| 2026-04-08 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 50 | $190.45 | $9522.50 |
| 2026-04-08 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 32 | $193.23 | $6183.36 |
| 2026-04-08 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 24 | $192.29 | $4614.96 |
| 2026-04-04 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 1,350 | — | — |
| 2026-04-04 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Buy | 1,350 | — | — |
| 2026-04-04 | YEAROUT, KARALYN | EVP CHIEF TALENT OFFICER | Sale | 687 | $180.17 | $123776.79 |
| 2026-04-04 | KING, DAVID RANDOLPH | EVP GENERAL COUNSEL | Sale | 1,350 | — | — |
| 2026-04-04 | KING, DAVID RANDOLPH | EVP GENERAL COUNSEL | Buy | 1,350 | — | — |
| 2026-04-04 | KING, DAVID RANDOLPH | EVP GENERAL COUNSEL | Sale | 687 | $180.17 | $123776.79 |
| 2026-04-04 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 3,150 | — | — |
| 2026-04-04 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Buy | 3,150 | — | — |
| 2026-04-04 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 1,731 | $180.17 | $311874.27 |
| 2026-04-04 | BROOKS, JEREMY | CHIEF ACCOUNTING OFFICER | Sale | 702 | — | — |
| 2026-04-04 | BROOKS, JEREMY | CHIEF ACCOUNTING OFFICER | Buy | 702 | — | — |
| 2026-04-04 | BROOKS, JEREMY | CHIEF ACCOUNTING OFFICER | Sale | 358 | $180.17 | $64500.86 |
| 2026-04-04 | BHARGAVA, MONICA | PRESIDENT POTTERY BARN BRAND | Sale | 2,700 | — | — |
| 2026-04-04 | BHARGAVA, MONICA | PRESIDENT POTTERY BARN BRAND | Buy | 2,700 | — | — |
| 2026-04-04 | BHARGAVA, MONICA | PRESIDENT POTTERY BARN BRAND | Sale | 1,374 | $180.17 | $247553.58 |
| 2026-04-04 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 12,602 | — | — |
| 2026-04-04 | ALBER, LAURA | Director, PRESIDENT & CEO | Buy | 12,602 | — | — |
| 2026-04-04 | ALBER, LAURA | Director, PRESIDENT & CEO | Sale | 6,412 | $180.17 | $1.16M |
| 2026-03-26 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 21,915 | $180.24 | $3.95M |
| 2026-03-26 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 4,114 | $181.22 | $745539.08 |
| 2026-03-26 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 3,800 | $182.15 | $692170.00 |
| 2026-03-26 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 1,749 | $179.37 | $313718.13 |
| 2026-03-26 | HOWIE, JEFFREY | EVP CHIEF FINANCIAL OFFICER | Sale | 1,106 | $183.11 | $202519.66 |
Frequently asked questions
Are WSM insiders buying or selling?
Over the transactions on record, WSM insiders have been net sellers, with about $35.88M in stock sold across 67 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at WSM mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which WSM insiders are selling the most?
Recent selling is concentrated in a few names. ALBER, LAURA accounts for the largest share on record, with about $26.10M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.