W
Wayfair Inc
NYSE: W · CONSUMER CYCLICAL · INTERNET RETAIL
$114.02
+0.95% today
Updated 2026-10-28
Market cap
$14.16B
P/E ratio
—
P/S ratio
1.14x
EPS (TTM)
$-2.47
Dividend yield
—
52W range
$56 – $120
Volume
2.2M
Wayfair Inc (W) Insider transactions
Net insider activity
Net selling (311,227 shares)
Buy transactions
26
Sell transactions
74
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 19,374 | $104.41 | $2.02M |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 12,943 | $105.41 | $1.36M |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 7,434 | $106.09 | $788673.06 |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 7,258 | $103.37 | $750259.46 |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 4,732 | $100.31 | $474666.92 |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 4,558 | $99.34 | $452791.72 |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 4,485 | $98.27 | $440740.95 |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 4,437 | $102.36 | $454171.32 |
| 2026-09-14 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 3,779 | $101.33 | $382926.07 |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 19,159 | $104.42 | $2.00M |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 12,808 | $105.40 | $1.35M |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 7,654 | $103.39 | $791347.06 |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 7,538 | $106.09 | $799706.42 |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 4,896 | $99.42 | $486760.32 |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 4,801 | $100.39 | $481972.39 |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 4,517 | $98.32 | $444111.44 |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 4,102 | $102.40 | $420044.80 |
| 2026-09-14 | CONINE, STEVEN | Director | Sale | 3,525 | $101.43 | $357540.75 |
| 2026-09-08 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 6,968 | $100.22 | $698332.96 |
| 2026-08-12 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 25,137 | $103.71 | $2.61M |
| 2026-08-12 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 23,259 | $102.87 | $2.39M |
| 2026-08-12 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 11,524 | $104.68 | $1.21M |
| 2026-08-12 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 9,025 | $101.98 | $920369.50 |
| 2026-08-12 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 55 | $105.43 | $5798.65 |
| 2026-08-12 | KING, JEREMY | Director | Buy | 2,422 | — | — |
| 2026-08-12 | JUNG, ANDREA | Director | Buy | 2,422 | — | — |
| 2026-08-12 | CONINE, STEVEN | Director | Sale | 25,249 | $102.89 | $2.60M |
| 2026-08-12 | CONINE, STEVEN | Director | Sale | 23,604 | $103.72 | $2.45M |
| 2026-08-12 | CONINE, STEVEN | Director | Sale | 11,248 | $104.69 | $1.18M |
| 2026-08-12 | CONINE, STEVEN | Director | Sale | 8,724 | $101.98 | $889673.52 |
| 2026-08-12 | CONINE, STEVEN | Director | Sale | 175 | $105.42 | $18448.50 |
| 2026-07-02 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 5,925 | $96.29 | $570518.25 |
| 2026-07-01 | TAN, FIONA | Chief Technology Officer | Sale | 27,073 | — | — |
| 2026-07-01 | TAN, FIONA | Chief Technology Officer | Sale | 1,198 | — | — |
| 2026-07-01 | TAN, FIONA | Chief Technology Officer | Buy | 27,073 | — | — |
| 2026-07-01 | TAN, FIONA | Chief Technology Officer | Sale | 14,357 | $95.14 | $1.37M |
| 2026-07-01 | TAN, FIONA | Chief Technology Officer | Buy | 1,198 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 428 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 22,428 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 392 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 218 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 22,428 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 11,347 | $95.14 | $1.08M |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 428 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 392 | — | — |
| 2026-07-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 218 | — | — |
| 2026-07-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 22,942 | — | — |
| 2026-07-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 326 | — | — |
| 2026-07-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 182 | — | — |
| 2026-07-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 22,942 | — | — |
| 2026-07-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 11,339 | $95.14 | $1.08M |
| 2026-07-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 326 | — | — |
| 2026-07-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 182 | — | — |
| 2026-05-01 | TAN, FIONA | Chief Technology Officer | Buy | 108,292 | — | — |
| 2026-05-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 89,714 | — | — |
| 2026-05-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 91,768 | — | — |
| 2026-04-24 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 5,137 | $78.66 | $404076.42 |
| 2026-04-24 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 600 | $77.69 | $46614.00 |
| 2026-04-24 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 400 | $79.47 | $31788.00 |
| 2026-04-24 | CONINE, STEVEN | Director | Sale | 5,839 | $78.57 | $458770.23 |
| 2026-04-24 | CONINE, STEVEN | Director | Sale | 700 | $79.26 | $55482.00 |
| 2026-04-24 | CONINE, STEVEN | Director | Sale | 600 | $77.54 | $46524.00 |
| 2026-04-23 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 53,136 | $77.24 | $4.10M |
| 2026-04-23 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 39,477 | $78.10 | $3.08M |
| 2026-04-23 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 16,716 | $76.37 | $1.28M |
| 2026-04-23 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 3,785 | $79.08 | $299317.80 |
| 2026-04-23 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 749 | $79.85 | $59807.65 |
| 2026-04-23 | CONINE, STEVEN | Director | Sale | 52,639 | $77.25 | $4.07M |
| 2026-04-23 | CONINE, STEVEN | Director | Sale | 38,510 | $78.11 | $3.01M |
| 2026-04-23 | CONINE, STEVEN | Director | Sale | 16,721 | $76.37 | $1.28M |
| 2026-04-23 | CONINE, STEVEN | Director | Sale | 4,240 | $79.06 | $335214.40 |
| 2026-04-23 | CONINE, STEVEN | Director | Sale | 751 | $79.85 | $59967.35 |
| 2026-04-20 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 500,000 | — | — |
| 2026-04-20 | SHAH, NIRAJ | Director, Chief Executive Officer | Buy | 500,000 | — | — |
| 2026-04-20 | CONINE, STEVEN | Director | Sale | 500,000 | — | — |
| 2026-04-20 | CONINE, STEVEN | Director | Buy | 500,000 | — | — |
| 2026-04-02 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 4,790 | $72.19 | $345790.10 |
| 2026-04-01 | TAN, FIONA | Chief Technology Officer | Sale | 21,457 | — | — |
| 2026-04-01 | TAN, FIONA | Chief Technology Officer | Sale | 1,636 | — | — |
| 2026-04-01 | TAN, FIONA | Chief Technology Officer | Buy | 21,457 | — | — |
| 2026-04-01 | TAN, FIONA | Chief Technology Officer | Sale | 11,727 | $75.25 | $882456.75 |
| 2026-04-01 | TAN, FIONA | Chief Technology Officer | Buy | 1,636 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 584 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 17,848 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 392 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 217 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 17,848 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Sale | 9,208 | $75.25 | $692902.00 |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 584 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 392 | — | — |
| 2026-04-01 | GULLIVER, KATE | CFO and Chief Admin Officer | Buy | 217 | — | — |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 18,549 | — | — |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 327 | — | — |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 181 | — | — |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 18,549 | — | — |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Sale | 9,216 | $75.25 | $693504.00 |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 327 | — | — |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 181 | — | — |
| 2026-04-01 | BLOTNER, JON | Pres., Commercial & Operations | Buy | 100 | — | — |
| 2026-03-25 | SHAH, NIRAJ | Director, Chief Executive Officer | Sale | 5,068 | $79.38 | $402297.84 |
Frequently asked questions
Are W insiders buying or selling?
Over the transactions on record, W insiders have been net sellers, with about $54.95M in stock sold across 74 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at W mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which W insiders are selling the most?
Recent selling is concentrated in a few names. SHAH, NIRAJ accounts for the largest share on record, with about $23.97M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.