Sally Beauty Holdings Inc
NYSE: SBH · CONSUMER CYCLICAL · SPECIALTY RETAIL
Updated 2026-04-29
Sally Beauty Holdings Inc (SBH) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for SBH.
Valued
Valuation reasonably reflects current fundamentals. Limited margin of safety at these levels.
SBH historical valuation range
Where current P/E sits in SBH's own 5Y range.
SBH intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
SBH valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 7.93x
P/S Ratio — History
Current: 0.37x
Is SBH overvalued in 2026?
Sally Beauty Holdings Inc (SBH) currently trades at $13.96 per share with a market capitalization of $1,371,800,000.00. Based on our multi-factor framework, the stock trades at a fair valuation with a Smart Value Score of 59/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 7.9x, below its 5-year median of 8.1x. The PEG ratio of 1.00 points to a price that reasonably reflects expected earnings growth.
Looking at its own history, SBH is currently trading cheaper than 60% of the last 5Y on P/E. This places it in the 40th percentile of its historical range, a reasonable but unremarkable position.
Our discounted cash flow model estimates SBH's intrinsic value at $22.68 per share, against the current market price of $13.96. This implies a margin of safety of +32.89%. A meaningful cushion exists against model error, making this a reasonable risk-adjusted entry.
The Piotroski F-Score of 6/9 puts financial quality in a middling range, neither a standout strength nor an obvious red flag.
Bottom line: SBH trades at a fair valuation on our framework, with a Smart Value Score of 59/100. The valuation is defensible but offers no obvious bargain. Patience or a better entry price may reward disciplined buyers.
Frequently asked questions
Is SBH overvalued in 2026?
Based on a Smart Value Score of 59/100, SBH is fairly valued. Price reasonably reflects current fundamentals with limited cushion in either direction.
What is SBH's fair value?
Our DCF model estimates SBH's intrinsic value at $22.68 per share, versus the current price of $13.96. This produces a margin of safety of +32.89%.
What P/E ratio does SBH trade at?
SBH trades at a P/E of 7.9x on trailing twelve-month earnings, compared to its 5-year median of 8.1x.
Is SBH a buy based on valuation?
WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 59/100 reflects the combined read on growth, quality, and price. The profile is balanced. Best suited for investors with an existing thesis.
How does SBH's valuation compare to its history?
On P/E, SBH currently sits in the 40th percentile of its own 5Y range. That is below its long-run median relative to where it has traded over the period.
What is SBH's Smart Value Score?
SBH's Smart Value Score is 59/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.