Roku Inc
NASDAQ: ROKU · COMMUNICATION SERVICES · ENTERTAINMENT
Updated 2026-04-29
Roku Inc (ROKU) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for ROKU.
Current price exceeds what fundamentals support. Risk/reward skewed unfavorably.
ROKU historical valuation range
Where current P/E sits in ROKU's own 5Y range.
ROKU intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
ROKU valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 190.88x
P/S Ratio — History
Current: 3.51x
Is ROKU overvalued in 2026?
Roku Inc (ROKU) currently trades at $112.62 per share with a market capitalization of $16,633,270,000.00. Based on our multi-factor framework, the stock appears richly valued with a Smart Value Score of 42/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 190.9x, above its 5-year median of 182.7x. The PEG ratio of 1.01 points to a price that reasonably reflects expected earnings growth.
Looking at its own history, ROKU is currently trading more expensive than 70% of the last 5Y on P/E. This places it in the 70th percentile of its historical range, a reasonable but unremarkable position.
Our discounted cash flow model estimates ROKU's intrinsic value at $60.66 per share, against the current market price of $112.62. This implies a premium to fair value of -44.89%. The current price sits well above what projected cash flows justify, implying investors are paying for growth that has not yet materialized.
The Piotroski F-Score of 4/9 puts financial quality in a middling range, neither a standout strength nor an obvious red flag.
Bottom line: ROKU appears richly valued on our framework, with a Smart Value Score of 42/100. At current levels the risk/reward is skewed against the buyer. A materially lower price or significant operational improvement would be needed to change the picture.
Frequently asked questions
Is ROKU overvalued in 2026?
Based on a Smart Value Score of 42/100, ROKU appears overvalued. Current price exceeds what fundamentals currently justify.
What is ROKU's fair value?
Our DCF model estimates ROKU's intrinsic value at $60.66 per share, versus the current price of $112.62. This produces a margin of safety of -44.89%.
What P/E ratio does ROKU trade at?
ROKU trades at a P/E of 190.9x on trailing twelve-month earnings, compared to its 5-year median of 182.7x.
Is ROKU a buy based on valuation?
WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 42/100 reflects the combined read on growth, quality, and price. The profile skews cautious. Consider waiting for a better price or clearer operational improvement.
How does ROKU's valuation compare to its history?
On P/E, ROKU currently sits in the 70th percentile of its own 5Y range. That is above its long-run median relative to where it has traded over the period.
What is ROKU's Smart Value Score?
ROKU's Smart Value Score is 42/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.