WallStSmart
PRI

Primerica Inc

NYSE: PRI · FINANCIAL SERVICES · INSURANCE - LIFE

$279.77
-0.37% today

Updated 2026-04-29

Market cap
$8.86B
P/E ratio
12.21
P/S ratio
2.64x
EPS (TTM)
$22.91
Dividend yield
1.54%
52W range
$229 – $286
Volume
0.2M

Primerica Inc (PRI) Stock Valuation Analysis

Fair value estimate, historical valuation range, and quality signals for PRI.

WallStSmart Verdict
Attractively
Valued

Fundamentals support the current valuation. Strong combination of growth, quality, and price.

Smart Value Score: 75 / 100
P/E (TTM)
12.2x
vs 5Y median of 13.4x
PEG
1.07
Fair range
Margin of Safety
DCF limited for this profile
EV / EBITDA
0.0x

PRI historical valuation range

Where current P/E sits in PRI's own 5Y range.

NOW
11.3x
5Y Low
12.2x
25th
13.4x
Median
14.7x
75th
19.8x
5Y High
PRI is trading cheaper than 68% of the last 5Y.
32th percentile · Below median

PRI intrinsic value (DCF)

DCF-based fair value estimate vs current market price.

DCF has limited applicability for PRI

Standard discounted cash flow models produce unreliable output for unprofitable or near-breakeven companies. Revenue-based multiples such as P/S and EV/Sales, combined with the historical valuation position above, give a more reliable read for this stock.

Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.

PRI valuation signals

Quick-read green flags, caution flags, and risks based on current metrics.

!
PEG in fair range
PEG of 1.07 suggests price reflects growth fairly. Neither a bargain nor overpriced.
!
P/E in mid-range
P/E sits at the 32th percentile of the 5Y range. Neither cheap nor rich historically.
!
DCF limited applicability
Company profile produces unstable DCF output. Lean on P/S, EV/Sales, and historical valuation position instead of intrinsic value for this stock.

P/E Ratio — History

Current: 12.21x

P/S Ratio — History

Current: 2.64x

Is PRI overvalued in 2026?

Primerica Inc (PRI) currently trades at $279.77 per share with a market capitalization of $8,857,491,000.00. Based on our multi-factor framework, the stock looks attractively valued with a Smart Value Score of 75/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.

The stock trades at a P/E ratio of 12.2x, below its 5-year median of 13.4x. The PEG ratio of 1.07 points to a price that reasonably reflects expected earnings growth.

Looking at its own history, PRI is currently trading cheaper than 68% of the last 5Y on P/E. This places it in the 32th percentile of its historical range, a reasonable but unremarkable position.

A standard DCF model does not produce reliable output for PRI under current conditions. For unprofitable or near-breakeven companies, revenue-based multiples such as EV/Sales and historical P/S percentile are more informative than intrinsic value calculations.

The Piotroski F-Score of 5/9 puts financial quality in a middling range, neither a standout strength nor an obvious red flag.

Bottom line: PRI looks attractively valued on our framework, with a Smart Value Score of 75/100. The combination of reasonable price, healthy growth, and quality fundamentals makes it worth serious consideration.

Frequently asked questions

Is PRI overvalued in 2026?

Based on a Smart Value Score of 75/100, PRI is not overvalued. Fundamentals support the current price and offer reasonable margin of safety.

What is PRI's fair value?

Standard DCF is unreliable for PRI due to its current profitability profile. Revenue-based approaches such as EV/Sales or historical P/S percentile are more informative for this stock.

What P/E ratio does PRI trade at?

PRI trades at a P/E of 12.2x on trailing twelve-month earnings, compared to its 5-year median of 13.4x.

Is PRI a buy based on valuation?

WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 75/100 reflects the combined read on growth, quality, and price. The profile skews favorable for long-term accumulation.

How does PRI's valuation compare to its history?

On P/E, PRI currently sits in the 32th percentile of its own 5Y range. That is below its long-run median relative to where it has traded over the period.

What is PRI's Smart Value Score?

PRI's Smart Value Score is 75/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.