PRG
PROG Holdings Inc
NYSE: PRG · INDUSTRIALS · RENTAL & LEASING SERVICES
$35.31
+3.22% today
Updated 2026-06-05
Market cap
$1.54B
P/E ratio
9.80
P/S ratio
0.62x
EPS (TTM)
$3.93
Dividend yield
1.43%
52W range
$26 – $41
Volume
0.4M
WallStSmart proprietary scores
69
out of 100
Grade: B
Buy
Investment rating
4.7
Growth
C7.5
Quality
B+6.5
Profitability
B6.7
Valuation
B4/9
Piotroski F-Score
Moderate
4.6
Altman Z-Score
Safe zone
—
Industry rank
—
View all highly rated stocks (75+) →202 stocks currently score above 75
Price targets
Analyst target
$45.79
+29.68%
12-Month target
$28.65
-18.86%
Intrinsic (DCF)
$28.90
Margin of safety
-16.99%
1 Strong Buy5 Buy2 Hold0 Sell0 Strong Sell
Price chart
Stock snapshot
Strengths
+ Altman Z 4.62 — safe zone
+ Free cash flow $168.55M — positive
+ Revenue growth 11.10% QoQ
Risks
- 16.99% above intrinsic value
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|
| Revenue | $2.60B | $2.41B | $2.46B | $2.41B | $2.48B |
| Net income | $98.71M | $138.84M | $197.25M | $146.79M | $36.05M |
| EPS | — | — | — | — | $3.93 |
| Free cash flow | $232.81M | $194.62M | $130.21M | $324.92M | $168.55M |
| Profit margin | 3.80% | 5.77% | 8.01% | 6.09% | 5.96% |
Peer comparison
Smart narrative
PROG Holdings Inc trades at $35.31. representing a P/E of 9.80x trailing earnings. Our Smart Value Score of 69/100 indicates the stock is good. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of 4.62, it sits in the safe zone. TTM revenue stands at $2.48B. with profit margins at 5.96%. Our DCF model estimates intrinsic value at $28.90.
Frequently asked questions
What is PROG Holdings Inc's stock price?
PROG Holdings Inc (PRG) trades at $35.31, on a P/E of 9.8x and a P/S of 0.6x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.
Is PROG Holdings Inc overvalued?
PROG Holdings Inc carries a Smart Value Score of 69/100 (Grade B), which we rate Buy. That score blends growth, quality, and valuation into one read. On valuation specifically, our conservative DCF puts intrinsic value at $28.90 against the $35.31 price, so on cash flow terms the market is paying a premium for PROG Holdings Inc's growth. The Buy rating reflects that growth and quality, while the DCF flags that the price already assumes a lot.
What is the price target of PROG Holdings Inc (PRG)?
The 12-month analyst consensus target is $45.79, about 29.7% above the current $35.31. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.
What is the intrinsic value of PROG Holdings Inc (PRG)?
Our DCF model estimates intrinsic value at $28.90, a -17.0% margin of safety versus today's $35.31. Intrinsic value is what the projected cash flows are worth today. A negative reading means the price is running ahead of that conservative estimate, leaving little downside cushion if growth slows.
What is PROG Holdings Inc's revenue?
PROG Holdings Inc's trailing twelve-month revenue is $2.48B. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.
Altman Z-Score?
PROG Holdings Inc's Altman Z-Score is 4.62, which places it in the safe zone. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.
Company info
SectorINDUSTRIALS
IndustryRENTAL & LEASING SERVICES
CountryUSA
ExchangeNYSE
CurrencyUSD
Quick metrics
P/S ratio0.62x
ROE19.13%
Beta1.83
50D MA$33.58
200D MA$32.12
Shares out0.04B
Float0.04B
Short ratio—
Avg volume0.4M
Performance
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