Nu Skin Enterprises Inc
NYSE: NUS · CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS
Updated 2026-05-08
Nu Skin Enterprises Inc (NUS) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for NUS.
Valued
Valuation reasonably reflects current fundamentals. Limited margin of safety at these levels.
NUS historical valuation range
Where current P/E sits in NUS's own 5Y range.
NUS intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
NUS valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 2.31x
P/S Ratio — History
Current: 0.24x
Is NUS overvalued in 2026?
Nu Skin Enterprises Inc (NUS) currently trades at $7.16 per share with a market capitalization of $360,465,000.00. Based on our multi-factor framework, the stock trades at a fair valuation with a Smart Value Score of 73/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 2.3x, below its 5-year median of 7.4x. The PEG ratio of 0.78 suggests earnings growth is outpacing the multiple, a classic sign of undervaluation.
Looking at its own history, NUS is currently trading cheaper than 91% of the last 5Y on P/E. This places it in the 9th percentile of its historical range, a level that has historically coincided with attractive entry points.
Our discounted cash flow model estimates NUS's intrinsic value at $31.07 per share, against the current market price of $7.16. This implies a margin of safety of +67.27%. A meaningful cushion exists against model error, making this a reasonable risk-adjusted entry.
The Piotroski F-Score of 5/9 puts financial quality in a middling range, neither a standout strength nor an obvious red flag.
Bottom line: NUS trades at a fair valuation on our framework, with a Smart Value Score of 73/100. The valuation is defensible but offers no obvious bargain. Patience or a better entry price may reward disciplined buyers.
Frequently asked questions
Is NUS overvalued in 2026?
Based on a Smart Value Score of 73/100, NUS is fairly valued. Price reasonably reflects current fundamentals with limited cushion in either direction.
What is NUS's fair value?
Our DCF model estimates NUS's intrinsic value at $31.07 per share, versus the current price of $7.16. This produces a margin of safety of +67.27%.
What P/E ratio does NUS trade at?
NUS trades at a P/E of 2.3x on trailing twelve-month earnings, compared to its 5-year median of 7.4x.
Is NUS a buy based on valuation?
WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 73/100 reflects the combined read on growth, quality, and price. The profile is balanced. Best suited for investors with an existing thesis.
How does NUS's valuation compare to its history?
On P/E, NUS currently sits in the 9th percentile of its own 5Y range. That is historically cheap relative to where it has traded over the period.
What is NUS's Smart Value Score?
NUS's Smart Value Score is 73/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.