NOW
ServiceNow Inc
NYSE: NOW · TECHNOLOGY · SOFTWARE - APPLICATION
$109.64
-26.97% today
Updated 2026-10-29
Market cap
$146.78B
P/E ratio
88.73
P/S ratio
9.96x
EPS (TTM)
$1.60
Dividend yield
—
52W range
$81 – $193
Volume
13.7M
ServiceNow Inc (NOW) Insider transactions
Net insider activity
Net selling (45,668 shares)
Buy transactions
35
Sell transactions
65
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-08-31 | FIPPS, PAUL | President, Global Customer Ops | Sale | 2,034 | $147.87 | $300777.14 |
| 2026-08-28 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 7,847 | $138.00 | $1.08M |
| 2026-08-27 | CHAMBERLAIN, PAUL EDWARD | Director | Sale | 2,700 | $135.50 | $365851.08 |
| 2026-08-17 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 4,160 | — | — |
| 2026-08-17 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 4,160 | — | — |
| 2026-08-17 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 2,236 | $117.70 | $263177.20 |
| 2026-08-17 | MASTANTUONO, GINA | President and CFO | Sale | 1,595 | — | — |
| 2026-08-17 | MASTANTUONO, GINA | President and CFO | Buy | 1,595 | — | — |
| 2026-08-17 | MASTANTUONO, GINA | President and CFO | Sale | 858 | $117.70 | $100986.60 |
| 2026-08-17 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 485 | — | — |
| 2026-08-17 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 485 | — | — |
| 2026-08-17 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 168 | $117.70 | $19773.60 |
| 2026-08-17 | FIPPS, PAUL | President, Global Customer Ops | Sale | 340 | — | — |
| 2026-08-17 | FIPPS, PAUL | President, Global Customer Ops | Sale | 300 | — | — |
| 2026-08-17 | FIPPS, PAUL | President, Global Customer Ops | Buy | 340 | — | — |
| 2026-08-17 | FIPPS, PAUL | President, Global Customer Ops | Buy | 300 | — | — |
| 2026-08-17 | FIPPS, PAUL | President, Global Customer Ops | Sale | 136 | $117.70 | $16007.20 |
| 2026-08-17 | FIPPS, PAUL | President, Global Customer Ops | Sale | 120 | $117.70 | $14124.00 |
| 2026-08-17 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 970 | — | — |
| 2026-08-17 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 970 | — | — |
| 2026-08-17 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 496 | $117.70 | $58379.20 |
| 2026-08-14 | ZAVERY, AMIT | President, CPO and COO | Sale | 7,180 | — | — |
| 2026-08-14 | ZAVERY, AMIT | President, CPO and COO | Sale | 3,135 | — | — |
| 2026-08-14 | ZAVERY, AMIT | President, CPO and COO | Buy | 7,180 | — | — |
| 2026-08-14 | ZAVERY, AMIT | President, CPO and COO | Sale | 3,860 | $124.00 | $478640.00 |
| 2026-08-14 | ZAVERY, AMIT | President, CPO and COO | Buy | 3,135 | — | — |
| 2026-08-14 | ZAVERY, AMIT | President, CPO and COO | Sale | 1,686 | $124.00 | $209064.00 |
| 2026-08-14 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 2,857 | — | — |
| 2026-08-14 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 2,209 | — | — |
| 2026-08-14 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Buy | 2,857 | — | — |
| 2026-08-14 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Buy | 2,209 | — | — |
| 2026-08-14 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 1,125 | $124.00 | $139500.00 |
| 2026-08-14 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 870 | $124.00 | $107880.00 |
| 2026-08-14 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 8,877 | — | — |
| 2026-08-14 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 6,275 | — | — |
| 2026-08-14 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 8,877 | — | — |
| 2026-08-14 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 6,275 | — | — |
| 2026-08-14 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 4,772 | $124.00 | $591728.00 |
| 2026-08-14 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 3,373 | $124.00 | $418252.00 |
| 2026-08-14 | MASTANTUONO, GINA | President and CFO | Sale | 5,602 | — | — |
| 2026-08-14 | MASTANTUONO, GINA | President and CFO | Sale | 2,355 | — | — |
| 2026-08-14 | MASTANTUONO, GINA | President and CFO | Buy | 5,602 | — | — |
| 2026-08-14 | MASTANTUONO, GINA | President and CFO | Sale | 3,012 | $124.00 | $373488.00 |
| 2026-08-14 | MASTANTUONO, GINA | President and CFO | Buy | 2,355 | — | — |
| 2026-08-14 | MASTANTUONO, GINA | President and CFO | Sale | 1,266 | $124.00 | $156984.00 |
| 2026-08-14 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 740 | — | — |
| 2026-08-14 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 235 | — | — |
| 2026-08-14 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 740 | — | — |
| 2026-08-14 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 256 | $124.00 | $31744.00 |
| 2026-08-14 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 235 | — | — |
| 2026-08-14 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 82 | $124.00 | $10168.00 |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Sale | 5,602 | — | — |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Sale | 1,110 | — | — |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Sale | 940 | — | — |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Buy | 5,602 | — | — |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Sale | 2,237 | $124.00 | $277388.00 |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Buy | 1,110 | — | — |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Buy | 940 | — | — |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Sale | 444 | $124.00 | $55056.00 |
| 2026-08-14 | FIPPS, PAUL | President, Global Customer Ops | Sale | 376 | $124.00 | $46624.00 |
| 2026-08-14 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 3,566 | — | — |
| 2026-08-14 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 1,490 | — | — |
| 2026-08-14 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 3,566 | — | — |
| 2026-08-14 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 1,821 | $124.00 | $225804.00 |
| 2026-08-14 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 1,490 | — | — |
| 2026-08-14 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 761 | $124.00 | $94364.00 |
| 2026-08-13 | CHAMBERLAIN, PAUL EDWARD | Director | Sale | 1,500 | $125.60 | $188400.00 |
| 2026-08-07 | ZAVERY, AMIT | President, CPO and COO | Sale | 9,990 | — | — |
| 2026-08-07 | ZAVERY, AMIT | President, CPO and COO | Buy | 9,990 | — | — |
| 2026-08-07 | ZAVERY, AMIT | President, CPO and COO | Sale | 5,370 | $124.88 | $670605.60 |
| 2026-08-07 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 8,765 | — | — |
| 2026-08-07 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 8,765 | — | — |
| 2026-08-07 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 4,712 | $124.88 | $588434.56 |
| 2026-08-07 | MASTANTUONO, GINA | President and CFO | Sale | 3,945 | — | — |
| 2026-08-07 | MASTANTUONO, GINA | President and CFO | Buy | 3,945 | — | — |
| 2026-08-07 | MASTANTUONO, GINA | President and CFO | Sale | 2,121 | $124.88 | $264870.48 |
| 2026-08-07 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 305 | — | — |
| 2026-08-07 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 305 | — | — |
| 2026-08-07 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 106 | $124.88 | $13237.28 |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 4,120 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 910 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 330 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 75 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Buy | 4,120 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 1,646 | $124.88 | $205552.48 |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Buy | 910 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 364 | $124.88 | $45456.32 |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Buy | 330 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 132 | $124.88 | $16484.16 |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Buy | 75 | — | — |
| 2026-08-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 30 | $124.88 | $3746.40 |
| 2026-08-07 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 2,630 | — | — |
| 2026-08-07 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 2,630 | — | — |
| 2026-08-07 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 1,343 | $124.88 | $167713.84 |
| 2026-06-15 | YUAN, ERIC S. | Director | Buy | 2,747 | — | — |
| 2026-05-28 | BRIGGS, TERESA | Director | Sale | 1,595 | $108.70 | $173376.50 |
| 2026-05-21 | SANDS, ANITA M | Director | Buy | 3,260 | — | — |
| 2026-05-21 | QUINLAN, LARRY | Director | Buy | 3,260 | — | — |
| 2026-05-21 | LUDDY, FREDERIC B | Director | Buy | 3,260 | — | — |
| 2026-05-21 | JACKSON, LAWRENCE | Director | Buy | 3,260 | — | — |
Frequently asked questions
Are NOW insiders buying or selling?
Over the transactions on record, NOW insiders have been net sellers, with about $7.78M in stock sold across 65 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at NOW mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which NOW insiders are selling the most?
Recent selling is concentrated in a few names. MCDERMOTT, WILLIAM R accounts for the largest share on record, with about $1.86M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.