NOW
ServiceNow Inc
NYSE: NOW · TECHNOLOGY · SOFTWARE - APPLICATION
$102.15
-0.90% today
Updated 2026-06-12
Market cap
$131.65B
P/E ratio
75.98
P/S ratio
9.43x
EPS (TTM)
$1.68
Dividend yield
—
52W range
$81 – $211
Volume
29.5M
ServiceNow Inc (NOW) Insider transactions
Net insider activity
Net buying (354,934 shares)
Buy transactions
38
Sell transactions
62
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-05-28 | BRIGGS, TERESA | Director | Sale | 1,595 | $108.70 | $173376.50 |
| 2026-05-21 | SANDS, ANITA M | Director | Buy | 3,260 | — | — |
| 2026-05-21 | QUINLAN, LARRY | Director | Buy | 3,260 | — | — |
| 2026-05-21 | LUDDY, FREDERIC B | Director | Buy | 3,260 | — | — |
| 2026-05-21 | JACKSON, LAWRENCE | Director | Buy | 3,260 | — | — |
| 2026-05-21 | CHAMBERLAIN, PAUL EDWARD | Director | Buy | 3,260 | — | — |
| 2026-05-21 | BRIGGS, TERESA | Director | Buy | 3,260 | — | — |
| 2026-05-21 | BOSTROM, SUSAN L | Director | Buy | 3,260 | — | — |
| 2026-05-18 | FIPPS, PAUL | President, Global Customer Ops | Sale | 1,048 | $98.51 | $103238.48 |
| 2026-05-15 | ZAVERY, AMIT | President, CPO and COO | Sale | 7,180 | — | — |
| 2026-05-15 | ZAVERY, AMIT | President, CPO and COO | Sale | 3,140 | — | — |
| 2026-05-15 | ZAVERY, AMIT | President, CPO and COO | Buy | 7,180 | — | — |
| 2026-05-15 | ZAVERY, AMIT | President, CPO and COO | Sale | 3,860 | $95.07 | $366970.20 |
| 2026-05-15 | ZAVERY, AMIT | President, CPO and COO | Buy | 3,140 | — | — |
| 2026-05-15 | ZAVERY, AMIT | President, CPO and COO | Sale | 1,688 | $95.07 | $160478.16 |
| 2026-05-15 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 2,857 | — | — |
| 2026-05-15 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 2,209 | — | — |
| 2026-05-15 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Buy | 2,857 | — | — |
| 2026-05-15 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Buy | 2,209 | — | — |
| 2026-05-15 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 1,125 | $95.07 | $106953.75 |
| 2026-05-15 | NOWBAR, HOSSEIN | Pres. & Chief Legal Officer | Sale | 870 | $95.07 | $82710.90 |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 8,876 | — | — |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 6,270 | — | — |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 4,160 | — | — |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 8,876 | — | — |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 6,270 | — | — |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 4,771 | $95.07 | $453578.97 |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 4,160 | — | — |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 3,371 | $95.07 | $320480.97 |
| 2026-05-15 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 2,236 | $95.07 | $212576.52 |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Sale | 5,602 | — | — |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Sale | 2,350 | — | — |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Sale | 1,595 | — | — |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Buy | 5,602 | — | — |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Sale | 3,012 | $95.07 | $286350.84 |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Buy | 2,350 | — | — |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Buy | 1,595 | — | — |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Sale | 1,264 | $95.07 | $120168.48 |
| 2026-05-15 | MASTANTUONO, GINA | President and CFO | Sale | 858 | $95.07 | $81570.06 |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 739 | — | — |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 485 | — | — |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 235 | — | — |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 739 | — | — |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 485 | — | — |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 256 | $95.07 | $24337.92 |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 235 | — | — |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 168 | $95.07 | $15971.76 |
| 2026-05-15 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 82 | $95.07 | $7795.74 |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 5,602 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 1,105 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 940 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 340 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 300 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Buy | 5,602 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 2,237 | $95.07 | $212671.59 |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Buy | 1,105 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Buy | 940 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 442 | $95.07 | $42020.94 |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 376 | $95.07 | $35746.32 |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Buy | 340 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Buy | 300 | — | — |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 136 | $95.07 | $12929.52 |
| 2026-05-15 | FIPPS, PAUL | President, Global Customer Ops | Sale | 120 | $95.07 | $11408.40 |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 3,566 | — | — |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 1,490 | — | — |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 970 | — | — |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 3,566 | — | — |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 1,821 | $95.07 | $173122.47 |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 1,490 | — | — |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 970 | — | — |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 761 | $95.07 | $72348.27 |
| 2026-05-15 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 496 | $95.07 | $47154.72 |
| 2026-05-14 | SANDS, ANITA M | Director | Sale | 16,445 | $90.14 | $1.48M |
| 2026-05-14 | CHAMBERLAIN, PAUL EDWARD | Director | Sale | 1,500 | $87.23 | $130845.00 |
| 2026-05-08 | FIPPS, PAUL | President, Global Customer Ops | Sale | 151 | $90.47 | $13660.97 |
| 2026-05-07 | ZAVERY, AMIT | President, CPO and COO | Sale | 9,990 | — | — |
| 2026-05-07 | ZAVERY, AMIT | President, CPO and COO | Buy | 9,990 | — | — |
| 2026-05-07 | ZAVERY, AMIT | President, CPO and COO | Sale | 5,370 | $93.59 | $502578.30 |
| 2026-05-07 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 8,765 | — | — |
| 2026-05-07 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 8,765 | — | — |
| 2026-05-07 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Sale | 4,712 | $93.59 | $440996.08 |
| 2026-05-07 | MASTANTUONO, GINA | President and CFO | Sale | 3,945 | — | — |
| 2026-05-07 | MASTANTUONO, GINA | President and CFO | Buy | 3,945 | — | — |
| 2026-05-07 | MASTANTUONO, GINA | President and CFO | Sale | 2,121 | $93.59 | $198504.39 |
| 2026-05-07 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 305 | — | — |
| 2026-05-07 | FONTAINE, DANIELLE | Principal Accounting Officer | Buy | 305 | — | — |
| 2026-05-07 | FONTAINE, DANIELLE | Principal Accounting Officer | Sale | 106 | $93.59 | $9920.54 |
| 2026-05-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 320 | — | — |
| 2026-05-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 70 | — | — |
| 2026-05-07 | FIPPS, PAUL | President, Global Customer Ops | Buy | 320 | — | — |
| 2026-05-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 128 | $93.59 | $11979.52 |
| 2026-05-07 | FIPPS, PAUL | President, Global Customer Ops | Buy | 70 | — | — |
| 2026-05-07 | FIPPS, PAUL | President, Global Customer Ops | Sale | 28 | $93.59 | $2620.52 |
| 2026-05-07 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 2,630 | — | — |
| 2026-05-07 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 2,630 | — | — |
| 2026-05-07 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 1,455 | $93.59 | $136173.45 |
| 2026-04-29 | MCDERMOTT, WILLIAM R | Director, Chairman & CEO | Buy | 346,920 | $697.76 | $242.07M |
| 2026-04-29 | MASTANTUONO, GINA | President and CFO | Buy | 39,155 | $655.94 | $25.68M |
| 2026-04-29 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Buy | 19,575 | $655.94 | $12.84M |
| 2026-04-24 | CANNEY, JACQUELINE P | Chief People & AI Enblmt. Off. | Sale | 8,927 | $89.60 | $799868.13 |
Frequently asked questions
Are NOW insiders buying or selling?
Over the transactions on record, NOW insiders have been net sellers, with about $6.85M in stock sold across 62 sales, against 3 open-market purchases.
Does insider selling at NOW mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which NOW insiders are selling the most?
Recent selling is concentrated in a few names. SANDS, ANITA M accounts for the largest share on record, with about $1.48M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.