LZ
LegalZoom.com Inc
NASDAQ: LZ · INDUSTRIALS · SPECIALTY BUSINESS SERVICES
$6.61
+0.46% today
Updated 2026-10-28
Market cap
$1.06B
P/E ratio
68.89
P/S ratio
1.34x
EPS (TTM)
$0.09
Dividend yield
—
52W range
$5 – $12
Volume
2.6M
LegalZoom.com Inc (LZ) Insider transactions
Net insider activity
Net buying (8,441,201 shares)
Buy transactions
40
Sell transactions
60
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-08-21 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 83,629 | $5.83 | $487557.07 |
| 2026-08-20 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 416,371 | $5.91 | $2.46M |
| 2026-08-18 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 33,479 | $5.51 | $184469.29 |
| 2026-08-17 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 43,996 | $5.51 | $242417.96 |
| 2026-08-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 82,501 | $5.62 | $463655.62 |
| 2026-08-15 | THOMAS, CHARLES C. | Chief Accounting Officer | Sale | 3,777 | $5.62 | $21226.74 |
| 2026-08-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 110,321 | $5.62 | $620004.02 |
| 2026-08-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 46,749 | $5.62 | $262729.38 |
| 2026-07-09 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 51,545 | $7.21 | $371639.45 |
| 2026-07-09 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 51,545 | $7.21 | $371639.45 |
| 2026-06-03 | WHITELEY, SIVAN | Director | Buy | 35,585 | — | — |
| 2026-06-03 | MURPHY, JOHN FRANCIS | Director | Buy | 35,585 | — | — |
| 2026-06-03 | HAMREN, ELIZABETH | Director | Buy | 35,585 | — | — |
| 2026-06-03 | GOODEN, NATHAN | Director | Buy | 35,585 | — | — |
| 2026-05-19 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 19,199 | $6.58 | $126329.42 |
| 2026-05-18 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 15,000 | $6.45 | $96775.50 |
| 2026-05-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 82,501 | $6.00 | $495006.00 |
| 2026-05-15 | THOMAS, CHARLES C. | Chief Accounting Officer | Sale | 3,777 | $6.00 | $22662.00 |
| 2026-05-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 110,321 | $6.00 | $661926.00 |
| 2026-05-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 46,749 | $6.00 | $280494.00 |
| 2026-05-11 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 125,000 | $6.15 | $768987.50 |
| 2026-03-07 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Buy | 656,488 | — | — |
| 2026-03-07 | THOMAS, CHARLES C. | Chief Accounting Officer | Buy | 39,694 | — | — |
| 2026-03-07 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 622,900 | — | — |
| 2026-03-07 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Buy | 372,137 | — | — |
| 2026-02-26 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 23,325 | $6.63 | $154644.75 |
| 2026-02-18 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 15,000 | $6.96 | $104413.50 |
| 2026-02-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 55,722 | $6.87 | $382810.14 |
| 2026-02-15 | THOMAS, CHARLES C. | Chief Accounting Officer | Sale | 12,549 | $6.87 | $86211.63 |
| 2026-02-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 78,357 | $6.87 | $538312.59 |
| 2026-02-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 32,269 | $6.87 | $221688.03 |
| 2026-01-15 | MURPHY, JOHN FRANCIS | Director | Buy | 8,297 | $10.12 | $83992.19 |
| 2026-01-15 | GOODEN, NATHAN | Director | Buy | 6,667 | $10.12 | $67491.37 |
| 2025-11-18 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 15,000 | $9.56 | $143461.50 |
| 2025-11-18 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 23,506 | $9.63 | $226362.78 |
| 2025-11-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 318,901 | $10.01 | $3.19M |
| 2025-11-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 656,196 | $10.01 | $6.57M |
| 2025-11-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 203,571 | $10.01 | $2.04M |
| 2025-09-17 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 208,031 | — | — |
| 2025-09-17 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Buy | 208,031 | — | — |
| 2025-09-17 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 455,861 | — | — |
| 2025-09-17 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 455,861 | — | — |
| 2025-09-17 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 135,672 | — | — |
| 2025-09-17 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Buy | 135,672 | — | — |
| 2025-08-25 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 27,319 | $11.07 | $302503.29 |
| 2025-08-22 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 18,136 | $11.03 | $200094.49 |
| 2025-08-19 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 25,154 | $10.82 | $272166.28 |
| 2025-08-18 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 15,000 | $10.81 | $162120.00 |
| 2025-08-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 56,216 | $10.72 | $602635.52 |
| 2025-08-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 77,479 | $10.72 | $830574.88 |
| 2025-08-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 33,035 | $10.72 | $354135.20 |
| 2025-08-12 | MURPHY, JOHN FRANCIS | Director | Sale | 24,250 | $10.57 | $256395.25 |
| 2025-07-09 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 48,516 | $8.97 | $435188.52 |
| 2025-07-09 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 48,516 | $8.97 | $435188.52 |
| 2025-06-03 | WHITELEY, SIVAN | Director | Buy | 22,831 | — | — |
| 2025-06-03 | MURPHY, JOHN FRANCIS | Director | Buy | 22,831 | — | — |
| 2025-06-03 | HAMREN, ELIZABETH | Director | Buy | 22,831 | — | — |
| 2025-06-03 | GOODEN, NATHAN | Director | Buy | 22,831 | — | — |
| 2025-05-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 56,213 | $9.20 | $517159.60 |
| 2025-05-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 77,479 | $9.20 | $712806.80 |
| 2025-05-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 33,035 | $9.20 | $303922.00 |
| 2025-03-06 | THOMAS, CHARLES C. | Chief Accounting Officer | Buy | 128,712 | — | — |
| 2025-02-23 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 312,047 | — | — |
| 2025-02-23 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Buy | 312,047 | — | — |
| 2025-02-23 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 683,791 | — | — |
| 2025-02-23 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 683,791 | — | — |
| 2025-02-23 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 203,508 | — | — |
| 2025-02-23 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Buy | 203,508 | — | — |
| 2025-02-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 25,908 | $9.18 | $237835.44 |
| 2025-02-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 16,981 | $9.18 | $155885.58 |
| 2025-02-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 14,474 | $9.18 | $132871.32 |
| 2025-02-06 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Buy | 300,120 | — | — |
| 2025-02-06 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 51,460 | $9.23 | $474975.80 |
| 2025-02-06 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 821,808 | — | — |
| 2025-02-06 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 139,714 | $9.23 | $1.29M |
| 2025-02-06 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Buy | 167,246 | — | — |
| 2025-02-06 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 28,999 | $9.23 | $267660.77 |
| 2025-01-15 | MURPHY, JOHN FRANCIS | Director | Buy | 9,785 | $7.82 | $76503.04 |
| 2025-01-15 | GOODEN, NATHAN | Director | Buy | 6,715 | $7.82 | $52500.56 |
| 2024-11-19 | GOODEN, NATHAN | Director | Buy | 26,683 | — | — |
| 2024-11-19 | GOODEN, NATHAN | Director | Buy | 14,255 | — | — |
| 2024-11-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Buy | 416,063 | — | — |
| 2024-11-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Buy | 416,063 | — | — |
| 2024-11-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 41,983 | $7.73 | $324528.59 |
| 2024-11-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 911,722 | — | — |
| 2024-11-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 607,814 | — | — |
| 2024-11-15 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 16,947 | $7.73 | $131000.31 |
| 2024-11-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Buy | 271,345 | — | — |
| 2024-11-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Buy | 271,345 | — | — |
| 2024-11-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 14,446 | $7.73 | $111667.58 |
| 2024-08-29 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 62,112 | — | — |
| 2024-08-29 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Sale | 13,584 | — | — |
| 2024-08-29 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 62,112 | $0.34 | $21310.63 |
| 2024-08-29 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 13,584 | $0.34 | $4660.67 |
| 2024-08-19 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Buy | 86,206 | — | — |
| 2024-08-15 | WATSON, NOEL BERTRAM | Chief Operating Officer & CFO | Sale | 39,253 | $5.66 | $222171.98 |
| 2024-08-15 | RADHAKRISHNA, SHRISHA | Chief Product Officer and CTO | Sale | 40,113 | $5.66 | $227039.58 |
| 2024-08-15 | MILLER, NICOLE | CHIEF LEGAL OFFICER | Sale | 14,446 | $5.66 | $81764.36 |
| 2024-07-09 | WATSON, NOEL BERTRAM | Chief Financial Officer | Buy | 191,082 | — | — |
| 2024-07-09 | STIBEL, JEFFREY M | Director, Chief Executive Officer | Buy | 5,350,318 | — | — |
Frequently asked questions
Are LZ insiders buying or selling?
Over the transactions on record, LZ insiders have been net sellers, with about $29.87M in stock sold across 60 sales, against 7 open-market purchases.
Does insider selling at LZ mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which LZ insiders are selling the most?
Recent selling is concentrated in a few names. WATSON, NOEL BERTRAM accounts for the largest share on record, with about $11.68M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.