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KR

Kroger Company

NYSE: KR · CONSUMER DEFENSIVE · GROCERY STORES

$68.07
+1.45% today

Updated 2026-04-30

Market cap
$42.46B
P/E ratio
43.57
P/S ratio
0.29x
EPS (TTM)
$1.54
Dividend yield
2.05%
52W range
$58 – $77
Volume
6.2M
OverviewPrice TargetsFinancialsValuationInsidersEarnings

Kroger Company (KR) Financial Forecast & Price Target 2030

Research-backed projections from analyst consensus, management guidance, and sector analysis.

Price target summary

Current
$68.07
Consensus
$74.25
+9.08%
2030 Target
$3,212.34
+4619.17%
DCF
$129.53
+46.99% MoS
12 analysts:
3 Buy7 Hold1 Sell

Management guidance

CEO Greg Foran (appointed March 2026) has outlined 5 growth priorities focused on price perception, store experience, and associate engagement to compete with Walmart post-failed Albertsons merger. Company projects 1-2% comparable sales growth for 2026. No specific multi-year revenue targets disclosed; guidance remains cautious given merger collapse and competitive pressures.

Sources: Management guidance, analyst consensus, sector analysishigh confidence

Revenue & price projection

Actual revenue Projected revenue Base case Bull to bear range
Bull case (2030)
$5,346.67
$164.2B Rev × 20x P/S
Base case (2030)
$3,212.34
$164.2B Rev × 12x P/S
Bear case (2030)
$2,141.56
$164.2B Rev × 8x P/S

Financial forecast — research-backed

Metric2024202520262027 (E)2028 (E)2029 (E)2030 (E)
Revenue$150.0B$147.1B$147.6B$154.1B$157.6B$160.9B$164.2B
Revenue growth—-1.9%0.4%2.5%2.3%2.1%2.0%
EPS$4.76$3.58$4.86$5.80$6.05$6.25$6.45
P/S ratio———12.0x12.0x12.0x12.0x
Implied price———$3,009.76$3,082.11$3,147.23$3,212.34

Catalysts & risks

Growth catalysts
+ New CEO Greg Foran's operational expertise from Walmart driving price competitiveness and store modernization
+ E-commerce acceleration (20% growth in FY2025) through technology and AI integration
+ Private label expansion and margin improvement offsetting pricing pressure
+ Store closure optimization eliminating underperforming locations (50 Little Clinics closures, portfolio rationalization)
+ Digital price labels and AI-driven personalization increasing customer loyalty and transaction frequency
Key risks
- Intense competitive pressure from Walmart and Amazon post-Albertsons merger failure
- Macro headwinds: consumer spending weakness, inflationary cost pressures, wage inflation in retail labor
- Failed $24.6B Albertsons merger disruption and legal/reputational costs ($10M in state legal fees)
- Slim profit margins (0.7%) limit pricing power and reinvestment capacity
- E-commerce profitability concerns despite 20% growth; fulfillment costs rising
- Regulatory/antitrust risk post-merger collapse; limited M&A optionality

Methodology

Kroger Company's forward estimates are derived from AI-powered research synthesis combining analyst consensus from 12 Wall Street analysts, management guidance from the latest earnings call, and sector growth forecasts from industry research. Revenue and EPS projections use analyst consensus where available and conservative extrapolation with growth deceleration for outer years. Price targets are calculated using a tiered Price-to-Sales (P/S) methodology, where the P/S multiple is determined by the projected revenue growth rate.

WallStSmart proprietary research model · Not financial advice · Past performance is not indicative of future results · Last researched: April 7, 2026.