KR
Kroger Company
NYSE: KR · CONSUMER DEFENSIVE · GROCERY STORES
$57.86
-3.37% today
Updated 2026-07-30
Market cap
$36.04B
P/E ratio
34.40
P/S ratio
0.25x
EPS (TTM)
$1.71
Dividend yield
1.79%
52W range
$54 – $76
Volume
8.4M
Kroger Company (KR) Insider transactions
Net insider activity
Net buying (504,472 shares)
Buy transactions
53
Sell transactions
47
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-07-15 | VEMURI, ASHOK | Director | Buy | 3,660 | — | — |
| 2026-07-15 | SUTTON, MARK S | Director | Buy | 3,660 | — | — |
| 2026-07-15 | SOURRY, KNOX JUDITH AMANDA | Director | Buy | 3,660 | — | — |
| 2026-07-15 | SARGENT, RONALD | Director | Buy | 7,916 | — | — |
| 2026-07-15 | HOGUET, KAREN M | Director | Buy | 3,660 | — | — |
| 2026-07-15 | GATES, ANNE | Director | Buy | 3,660 | — | — |
| 2026-07-15 | FIKE, CARIN L | Vice President and Treasurer | Sale | 56 | $56.56 | $3167.36 |
| 2026-07-15 | BUTIER, MITCHELL R | Director | Buy | 3,660 | — | — |
| 2026-07-15 | BROWN, KEVIN M | Director | Buy | 3,660 | — | — |
| 2026-07-15 | AUFREITER, NORA A | Director | Buy | 3,660 | — | — |
| 2026-07-14 | COSSET, YAEL | Executive Vice President | Sale | 30,000 | $58.80 | $1.76M |
| 2026-07-13 | SHAFFER, MEGAN N. | Group Vice President | Sale | 466 | $59.31 | $27638.46 |
| 2026-07-13 | NICHOLS, BRIAN W | Group VP & Controller | Sale | 96 | $59.31 | $5693.76 |
| 2026-06-25 | BUTIER, MITCHELL R | Director | Buy | 289 | — | — |
| 2026-06-01 | SUTTON, MARK S | Director | Buy | 42 | $61.52 | $2583.84 |
| 2026-06-01 | SARGENT, RONALD | Chairman of the Board | Buy | 388 | $61.52 | $23869.76 |
| 2026-06-01 | GATES, ANNE | Director | Buy | 138 | $61.52 | $8489.76 |
| 2026-06-01 | CHAO, ELAINE L. | Director | Buy | 88 | $61.52 | $5413.76 |
| 2026-06-01 | AUFREITER, NORA A | Director | Buy | 61 | $61.52 | $3752.72 |
| 2026-03-31 | CHAO, ELAINE L. | Director | Buy | 388 | $67.66 | $26252.08 |
| 2026-03-13 | SMITH, VICTOR REMON | Senior Vice President | Sale | 574 | $75.60 | $43394.40 |
| 2026-03-13 | SHAFFER, MEGAN N. | Group Vice President | Sale | 1,112 | $75.60 | $84067.20 |
| 2026-03-13 | SARGENT, RONALD | Chairman of the Board | Sale | 26,567 | $75.60 | $2.01M |
| 2026-03-13 | NICHOLS, BRIAN W | Group VP & Controller | Sale | 755 | $75.60 | $57078.00 |
| 2026-03-13 | MASSA, TIMOTHY A | Executive Vice President | Sale | 5,676 | $75.60 | $429105.60 |
| 2026-03-13 | KENNERLEY, DAVID JOHN CHRISTOPHER | Executive Vice President & CFO | Sale | 7,743 | $75.60 | $585370.80 |
| 2026-03-13 | KELLEY, JOSEPH MICHAEL | Senior Vice President | Sale | 782 | $75.60 | $59119.20 |
| 2026-03-13 | JABBAR, VALERIE L. | Senior Vice President | Sale | 2,400 | $75.60 | $181440.00 |
| 2026-03-13 | FIKE, CARIN L | Vice President and Treasurer | Sale | 241 | $75.60 | $18219.60 |
| 2026-03-13 | FIKE, CARIN L | Vice President and Treasurer | Sale | 186 | $75.60 | $14061.60 |
| 2026-03-13 | COSSET, YAEL | Executive Vice President | Sale | 6,694 | $75.60 | $506066.40 |
| 2026-03-13 | ARREAGA, GABRIEL | Executive Vice President | Sale | 3,163 | $75.60 | $239122.80 |
| 2026-03-13 | ADCOCK, MARY ELLEN | Executive Vice President | Sale | 5,182 | $75.60 | $391759.20 |
| 2026-03-12 | VINCENT, GEORGE H. | Executive Vice President | Buy | 17,203 | — | — |
| 2026-03-12 | VINCENT, GEORGE H. | Executive Vice President | Buy | 7,605 | — | — |
| 2026-03-12 | VINCENT, GEORGE H. | Executive Vice President | Buy | 850 | — | — |
| 2026-03-12 | VINCENT, GEORGE H. | Executive Vice President | Sale | 254 | $74.96 | $19039.84 |
| 2026-03-12 | SMITH, VICTOR REMON | Senior Vice President | Buy | 19,014 | — | — |
| 2026-03-12 | SMITH, VICTOR REMON | Senior Vice President | Buy | 9,406 | — | — |
| 2026-03-12 | SMITH, VICTOR REMON | Senior Vice President | Buy | 2,451 | — | — |
| 2026-03-12 | SMITH, VICTOR REMON | Senior Vice President | Sale | 725 | $74.96 | $54346.00 |
| 2026-03-12 | SHAFFER, MEGAN N. | Group Vice President | Buy | 6,791 | — | — |
| 2026-03-12 | SHAFFER, MEGAN N. | Group Vice President | Buy | 3,002 | — | — |
| 2026-03-12 | SHAFFER, MEGAN N. | Group Vice President | Buy | 1,157 | — | — |
| 2026-03-12 | SHAFFER, MEGAN N. | Group Vice President | Sale | 529 | $74.96 | $39653.84 |
| 2026-03-12 | NICHOLS, BRIAN W | Group VP & Controller | Buy | 9,281 | — | — |
| 2026-03-12 | NICHOLS, BRIAN W | Group VP & Controller | Buy | 4,637 | — | — |
| 2026-03-12 | NICHOLS, BRIAN W | Group VP & Controller | Buy | 921 | — | — |
| 2026-03-12 | NICHOLS, BRIAN W | Group VP & Controller | Sale | 461 | $74.96 | $34556.56 |
| 2026-03-12 | MASSA, TIMOTHY A | Executive Vice President | Buy | 45,270 | — | — |
| 2026-03-12 | MASSA, TIMOTHY A | Executive Vice President | Buy | 20,011 | — | — |
| 2026-03-12 | MASSA, TIMOTHY A | Executive Vice President | Buy | 10,270 | — | — |
| 2026-03-12 | MASSA, TIMOTHY A | Executive Vice President | Sale | 4,509 | $74.96 | $337994.64 |
| 2026-03-12 | KENNERLEY, DAVID JOHN CHRISTOPHER | Executive Vice President & CFO | Buy | 34,405 | — | — |
| 2026-03-12 | KENNERLEY, DAVID JOHN CHRISTOPHER | Executive Vice President & CFO | Buy | 15,209 | — | — |
| 2026-03-12 | KENNERLEY, DAVID JOHN CHRISTOPHER | Executive Vice President & CFO | Buy | 3,177 | — | — |
| 2026-03-12 | KENNERLEY, DAVID JOHN CHRISTOPHER | Executive Vice President & CFO | Sale | 1,429 | $74.96 | $107117.84 |
| 2026-03-12 | KELLEY, JOSEPH MICHAEL | Senior Vice President | Buy | 14,487 | — | — |
| 2026-03-12 | KELLEY, JOSEPH MICHAEL | Senior Vice President | Buy | 6,404 | — | — |
| 2026-03-12 | KELLEY, JOSEPH MICHAEL | Senior Vice President | Buy | 2,941 | — | — |
| 2026-03-12 | KELLEY, JOSEPH MICHAEL | Senior Vice President | Sale | 1,292 | $74.96 | $96848.32 |
| 2026-03-12 | JABBAR, VALERIE L. | Senior Vice President | Buy | 18,108 | — | — |
| 2026-03-12 | JABBAR, VALERIE L. | Senior Vice President | Buy | 8,005 | — | — |
| 2026-03-12 | JABBAR, VALERIE L. | Senior Vice President | Buy | 5,135 | — | — |
| 2026-03-12 | JABBAR, VALERIE L. | Senior Vice President | Sale | 2,255 | $74.96 | $169034.80 |
| 2026-03-12 | FORAN, GREGORY S | Director, Chief Executive Officer | Buy | 108,647 | — | — |
| 2026-03-12 | FORAN, GREGORY S | Director, Chief Executive Officer | Buy | 48,026 | — | — |
| 2026-03-12 | FIKE, CARIN L | Vice President and Treasurer | Buy | 2,717 | — | — |
| 2026-03-12 | FIKE, CARIN L | Vice President and Treasurer | Buy | 1,201 | — | — |
| 2026-03-12 | FIKE, CARIN L | Vice President and Treasurer | Buy | 1,001 | — | — |
| 2026-03-12 | FIKE, CARIN L | Vice President and Treasurer | Buy | 992 | — | — |
| 2026-03-12 | FIKE, CARIN L | Vice President and Treasurer | Sale | 340 | $74.96 | $25486.40 |
| 2026-03-12 | COSSET, YAEL | Executive Vice President | Buy | 50,702 | — | — |
| 2026-03-12 | COSSET, YAEL | Executive Vice President | Buy | 22,412 | — | — |
| 2026-03-12 | COSSET, YAEL | Executive Vice President | Buy | 14,549 | — | — |
| 2026-03-12 | COSSET, YAEL | Executive Vice President | Sale | 6,388 | $74.96 | $478844.48 |
| 2026-03-12 | ARREAGA, GABRIEL | Executive Vice President | Buy | 6,504 | — | — |
| 2026-03-12 | ARREAGA, GABRIEL | Executive Vice President | Sale | 1,906 | $74.96 | $142873.76 |
| 2026-03-12 | ADCOCK, MARY ELLEN | Executive Vice President | Buy | 43,459 | — | — |
| 2026-03-12 | ADCOCK, MARY ELLEN | Executive Vice President | Buy | 19,211 | — | — |
| 2026-03-12 | ADCOCK, MARY ELLEN | Executive Vice President | Buy | 10,270 | — | — |
| 2026-03-12 | ADCOCK, MARY ELLEN | Executive Vice President | Sale | 4,509 | $74.96 | $337994.64 |
| 2026-03-10 | SMITH, VICTOR REMON | Senior Vice President | Sale | 472 | $72.24 | $34097.28 |
| 2026-03-10 | SHAFFER, MEGAN N. | Group Vice President | Sale | 188 | $72.24 | $13581.12 |
| 2026-03-10 | NICHOLS, BRIAN W | Group VP & Controller | Sale | 148 | $72.24 | $10691.52 |
| 2026-03-10 | MASSA, TIMOTHY A | Executive Vice President | Sale | 1,443 | $72.24 | $104242.32 |
| 2026-03-10 | KELLEY, JOSEPH MICHAEL | Senior Vice President | Sale | 722 | $72.24 | $52157.28 |
| 2026-03-10 | JABBAR, VALERIE L. | Senior Vice President | Sale | 808 | $72.24 | $58369.92 |
| 2026-03-10 | FIKE, CARIN L | Vice President and Treasurer | Sale | 109 | $72.24 | $7874.16 |
| 2026-03-10 | FIKE, CARIN L | Vice President and Treasurer | Sale | 106 | $72.24 | $7657.44 |
| 2026-03-10 | COSSET, YAEL | Executive Vice President | Sale | 2,163 | $72.24 | $156255.12 |
| 2026-03-10 | ARREAGA, GABRIEL | Executive Vice President | Sale | 684 | $72.24 | $49412.16 |
| 2026-03-10 | ADCOCK, MARY ELLEN | Executive Vice President | Sale | 1,443 | $72.24 | $104242.32 |
| 2026-03-09 | SMITH, VICTOR REMON | Senior Vice President | Sale | 396 | $73.37 | $29054.52 |
| 2026-03-09 | SHAFFER, MEGAN N. | Group Vice President | Sale | 370 | $73.37 | $27146.90 |
| 2026-03-09 | NICHOLS, BRIAN W | Group VP & Controller | Sale | 213 | $73.37 | $15627.81 |
| 2026-03-09 | MASSA, TIMOTHY A | Executive Vice President | Sale | 2,102 | $73.37 | $154223.74 |
| 2026-03-09 | KELLEY, JOSEPH MICHAEL | Senior Vice President | Sale | 651 | $73.37 | $47763.87 |
| 2026-03-09 | JABBAR, VALERIE L. | Senior Vice President | Sale | 1,083 | $73.37 | $79459.71 |
| 2026-03-09 | FIKE, CARIN L | Vice President and Treasurer | Sale | 158 | $73.37 | $11592.46 |
Frequently asked questions
Are KR insiders buying or selling?
Over the transactions on record, KR insiders have been net buyers, with about $9.23M in stock sold across 47 sales, against 6 open-market purchases.
Does insider selling at KR mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which KR insiders are selling the most?
Recent selling is concentrated in a few names. COSSET, YAEL accounts for the largest share on record, with about $2.91M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.