HNST
Honest Company Inc
NASDAQ: HNST · CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS
$4.57
-2.97% today
Updated 2026-10-28
Market cap
$521.40M
P/E ratio
—
P/S ratio
1.52x
EPS (TTM)
$-0.11
Dividend yield
—
52W range
$2 – $6
Volume
1.9M
Honest Company Inc (HNST) Insider transactions
Net insider activity
Net buying (3,123,031 shares)
Buy transactions
36
Sell transactions
63
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-10-08 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | S | 25,000 | $4.90 | $122500.00 |
| 2026-09-14 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 25,000 | $5.48 | $137000.00 |
| 2026-08-21 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Sale | 4,578 | $5.01 | $22935.78 |
| 2026-08-20 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Buy | 105,799 | — | — |
| 2026-08-20 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Sale | 2,617 | $4.99 | $13058.83 |
| 2026-08-20 | VERNON, CARLA | Director, Chief Executive Officer | Buy | 362,068 | — | — |
| 2026-08-20 | VERNON, CARLA | Director, Chief Executive Officer | Buy | 362,068 | — | — |
| 2026-08-20 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 117,893 | $4.99 | $588286.07 |
| 2026-08-20 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 6,403 | $4.99 | $31950.97 |
| 2026-08-20 | SHEEHEY, BRENDAN | General Counsel | Buy | 105,799 | — | — |
| 2026-08-20 | SHEEHEY, BRENDAN | General Counsel | Sale | 9,664 | $4.99 | $48223.36 |
| 2026-08-20 | MAYLE, JONATHAN | SVP, Customer Sales | Buy | 105,799 | — | — |
| 2026-08-20 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 6,161 | $4.99 | $30743.39 |
| 2026-08-20 | BRUCE, CURTISS JAMES III | Chief Fin. & Operating Officer | Sale | 3,129 | $4.99 | $15613.71 |
| 2026-08-20 | BALL, DORRIA L. | Chief People Officer | Sale | 6,812 | $4.99 | $33991.88 |
| 2026-08-11 | TURNER, ANDREA | Director | Sale | 29,899 | $5.21 | $155773.79 |
| 2026-08-10 | TURNER, ANDREA | Director | Sale | 34,396 | $5.30 | $182298.80 |
| 2026-08-10 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 79,000 | $5.22 | $412380.00 |
| 2026-05-22 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Sale | 4,544 | $3.34 | $15176.96 |
| 2026-05-21 | WHITE, JAMES D | Director | Buy | 41,970 | — | — |
| 2026-05-21 | WARREN, JESSICA | Director | Buy | 41,970 | — | — |
| 2026-05-21 | TURNER, ANDREA | Director | Buy | 41,970 | — | — |
| 2026-05-21 | LYNCH, ALISSA HSU | Director | Buy | 41,970 | — | — |
| 2026-05-21 | HARTUNG, JACK | Director | Buy | 41,970 | — | — |
| 2026-05-21 | GENTILE, SUSAN | Director | Buy | 41,970 | — | — |
| 2026-05-21 | BRUCE, CURTISS JAMES III | Chief Financial Officer | Buy | 59,958 | — | — |
| 2026-05-21 | BAYNE, KATIE J | Director | Buy | 41,970 | — | — |
| 2026-05-21 | BARKLEY, MICHAEL J. | Director | Buy | 41,970 | — | — |
| 2026-05-20 | WINCHELL, STEPHEN | Chief Innovation Officer | Sale | 12,886 | $3.14 | $40462.04 |
| 2026-05-20 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Sale | 2,651 | $3.14 | $8324.14 |
| 2026-05-20 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 119,389 | $3.14 | $374881.46 |
| 2026-05-20 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 6,673 | $3.14 | $20953.22 |
| 2026-05-20 | SHEEHEY, BRENDAN | General Counsel | Sale | 9,784 | $3.14 | $30721.76 |
| 2026-05-20 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 6,236 | $3.14 | $19581.04 |
| 2026-05-20 | BRUCE, CURTISS JAMES III | Chief Financial Officer | Sale | 12,669 | $3.14 | $39780.66 |
| 2026-05-20 | BALL, DORRIA L. | Chief People Officer | Sale | 6,899 | $3.14 | $21662.86 |
| 2026-03-09 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Sale | 16,602 | $2.75 | $45655.50 |
| 2026-03-05 | WINCHELL, STEPHEN | Chief Innovation Officer | Sale | 21,287 | $2.85 | $60667.95 |
| 2026-03-05 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Sale | 12,179 | $2.85 | $34710.15 |
| 2026-03-05 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 129,335 | $2.85 | $368604.75 |
| 2026-03-05 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 129,041 | $2.85 | $367766.85 |
| 2026-03-05 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 14,866 | $2.85 | $42368.10 |
| 2026-03-05 | SHEEHEY, BRENDAN | General Counsel | Sale | 22,556 | $2.85 | $64284.60 |
| 2026-03-05 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 12,725 | $2.85 | $36266.25 |
| 2026-03-05 | BALL, DORRIA L. | Chief People Officer | Sale | 15,099 | $2.85 | $43032.15 |
| 2026-03-03 | WINCHELL, STEPHEN | Chief Innovation Officer | Sale | 73,685 | $2.84 | $209265.40 |
| 2026-02-24 | WINCHELL, STEPHEN | Chief Innovation Officer | Buy | 191,489 | — | — |
| 2026-02-24 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Buy | 205,767 | — | — |
| 2026-02-24 | VERNON, CARLA | Director, Chief Executive Officer | Buy | 1,293,393 | — | — |
| 2026-02-24 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Buy | 196,528 | — | — |
| 2026-02-24 | SHEEHEY, BRENDAN | General Counsel | Buy | 191,489 | — | — |
| 2026-02-24 | MAYLE, JONATHAN | SVP, Customer Sales | Buy | 174,692 | — | — |
| 2026-02-24 | BRUCE, CURTISS JAMES III | Chief Financial Officer | Buy | 335,946 | — | — |
| 2026-02-24 | BALL, DORRIA L. | Chief People Officer | Buy | 184,770 | — | — |
| 2026-01-01 | TURNER, ANDREA | Director | Buy | 26,660 | $2.72 | $72515.20 |
| 2026-01-01 | HARTUNG, JACK | Director | Buy | 29,418 | $2.72 | $80016.96 |
| 2026-01-01 | GENTILE, SUSAN | Director | Buy | 28,499 | $2.72 | $77517.28 |
| 2026-01-01 | BAYNE, KATIE J | Director | Buy | 27,580 | $2.72 | $75017.60 |
| 2025-11-21 | BARTON, KATHERINE | Chief Growth Officer | Sale | 5,049 | $2.53 | $12773.97 |
| 2025-11-20 | WINCHELL, STEPHEN | Chief Innovation Officer | Sale | 10,595 | $2.60 | $27547.00 |
| 2025-11-20 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 97,505 | $2.60 | $253513.00 |
| 2025-11-20 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 5,071 | $2.60 | $13184.60 |
| 2025-11-20 | SHEEHEY, BRENDAN | General Counsel | Sale | 11,849 | $2.60 | $30807.40 |
| 2025-11-20 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 4,722 | $2.60 | $12277.20 |
| 2025-11-20 | BARTON, KATHERINE | Chief Growth Officer | Sale | 28,896 | $2.60 | $75129.60 |
| 2025-11-20 | BALL, DORRIA L. | Chief People Officer | Sale | 4,767 | $2.60 | $12394.20 |
| 2025-08-21 | BARTON, KATHERINE | Chief Growth Officer | Sale | 4,969 | $3.63 | $18037.47 |
| 2025-08-20 | WINCHELL, STEPHEN | Chief Innovation Officer | Sale | 10,841 | $3.65 | $39569.65 |
| 2025-08-20 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 99,328 | $3.65 | $362547.20 |
| 2025-08-20 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 5,153 | $3.65 | $18808.45 |
| 2025-08-20 | SHEEHEY, BRENDAN | General Counsel | Sale | 12,059 | $3.65 | $44015.35 |
| 2025-08-20 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 4,806 | $3.65 | $17541.90 |
| 2025-08-20 | BARTON, KATHERINE | Chief Growth Officer | Sale | 29,433 | $3.65 | $107430.45 |
| 2025-08-20 | BALL, DORRIA L. | Chief People Officer | Sale | 4,856 | $3.65 | $17724.40 |
| 2025-08-11 | BARTON, KATHERINE | Chief Growth Officer | Sale | 6,176 | $3.89 | $24024.64 |
| 2025-07-01 | BRUCE, CURTISS JAMES III | Chief Financial Officer | Buy | 202,880 | — | — |
| 2025-05-28 | WHITE, JAMES D | Director | Buy | 38,252 | — | — |
| 2025-05-28 | WARREN, JESSICA | Director | Buy | 38,252 | — | — |
| 2025-05-28 | TURNER, ANDREA | Director | Buy | 38,252 | — | — |
| 2025-05-28 | LYNCH, ALISSA HSU | Director | Buy | 38,252 | — | — |
| 2025-05-28 | HARTUNG, JACK | Director | Buy | 38,252 | — | — |
| 2025-05-28 | GENTILE, SUSAN | Director | Buy | 38,252 | — | — |
| 2025-05-28 | BAYNE, KATIE J | Director | Buy | 38,252 | — | — |
| 2025-05-28 | BARKLEY, MICHAEL J. | Director | Buy | 38,252 | — | — |
| 2025-05-21 | WINCHELL, STEPHEN | Chief Innovation Officer | Sale | 10,746 | $5.32 | $57168.72 |
| 2025-05-21 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 98,950 | $5.32 | $526414.00 |
| 2025-05-21 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 5,138 | $5.32 | $27334.16 |
| 2025-05-21 | SHEEHEY, BRENDAN | General Counsel | Sale | 12,017 | $5.32 | $63930.44 |
| 2025-05-21 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 4,788 | $5.32 | $25472.16 |
| 2025-05-21 | LORETTA, DAVID | Chief Financial Officer | Sale | 34,389 | $5.32 | $182949.48 |
| 2025-05-21 | BARTON, KATHERINE | Chief Growth Officer | Sale | 21,389 | $5.32 | $113789.48 |
| 2025-05-21 | BALL, DORRIA L. | Chief People Officer | Sale | 4,836 | $5.32 | $25727.52 |
| 2025-03-16 | VON, KUNSSBERG ETIENNE | SVP, Supply Chain | Buy | 115,122 | — | — |
| 2025-03-12 | WINCHELL, STEPHEN | Chief Innovation Officer | Sale | 20,000 | $4.98 | $99600.00 |
| 2025-03-11 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 37,481 | $4.87 | $182532.47 |
| 2025-03-07 | WINCHELL, STEPHEN | EVP, Operations and R&D | Sale | 23,628 | $4.91 | $116013.48 |
| 2025-03-07 | VERNON, CARLA | Director, Chief Executive Officer | Sale | 193,078 | $4.91 | $948012.98 |
| 2025-03-07 | STERNWEIS, THOMAS | SVP, Enterprise Dev. & Strat. | Sale | 17,758 | $4.91 | $87191.78 |
| 2025-03-07 | SHEEHEY, BRENDAN | General Counsel | Sale | 24,873 | $4.91 | $122126.43 |
| 2025-03-07 | MAYLE, JONATHAN | SVP, Customer Sales | Sale | 14,665 | $4.91 | $72005.15 |
Frequently asked questions
Are HNST insiders buying or selling?
Over the transactions on record, HNST insiders have been net sellers, with about $7.25M in stock sold across 63 sales, against 4 open-market purchases.
Does insider selling at HNST mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which HNST insiders are selling the most?
Recent selling is concentrated in a few names. VERNON, CARLA accounts for the largest share on record, with about $3.79M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.