GO
Grocery Outlet Holding Corp
NASDAQ: GO · CONSUMER DEFENSIVE · GROCERY STORES
$12.88
+2.47% today
Updated 2026-10-29
Market cap
$1.28B
P/E ratio
—
P/S ratio
0.27x
EPS (TTM)
$-3.88
Dividend yield
—
52W range
$6 – $16
Volume
2.3M
Grocery Outlet Holding Corp (GO) Insider transactions
Net insider activity
Net buying (2,766,426 shares)
Buy transactions
70
Sell transactions
30
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-06-25 | MILLER, PAUL BLAINE | See Remarks | Buy | 5,000 | $9.50 | $47500.00 |
| 2026-06-18 | MILLER, PAUL BLAINE | See Remarks | Buy | 10,000 | $9.37 | $93700.00 |
| 2026-06-15 | MILLER, PAUL BLAINE | See Remarks | Buy | 41,146 | — | — |
| 2026-06-15 | MILLER, PAUL BLAINE | See Remarks | Buy | 27,431 | — | — |
| 2026-06-15 | LEARY, SUSAN MICHELLE | SVP, Accounting | Buy | 6,650 | — | — |
| 2026-06-15 | LEARY, SUSAN MICHELLE | SVP, Accounting | Buy | 4,433 | — | — |
| 2026-06-15 | FERRY, IAN DANIEL | EVP, CFO and Treasurer | Buy | 19,339 | — | — |
| 2026-06-15 | FERRY, IAN DANIEL | EVP, CFO and Treasurer | Buy | 12,893 | — | — |
| 2026-06-01 | YORK, JEFFREY | Director | Buy | 18,868 | — | — |
| 2026-06-01 | THORNTON, FELICIA D | Director | Buy | 22,022 | — | — |
| 2026-06-01 | MOLLOY, LAWRENCE | Director | Buy | 18,868 | — | — |
| 2026-06-01 | LINDBERG, ERIC J. JR. | Director | Buy | 18,868 | — | — |
| 2026-06-01 | KOBAYASHI, MICHAEL K | Director | Buy | 18,868 | — | — |
| 2026-06-01 | JAROS, CAREY F. | Director | Buy | 18,868 | — | — |
| 2026-06-01 | HABEN, MARY KAY | Director | Buy | 18,868 | — | — |
| 2026-06-01 | BACHMAN, JOHN E. | Director | Buy | 18,868 | — | — |
| 2026-06-01 | ALLEN, FRANCES L. | Director | Buy | 22,022 | — | — |
| 2026-04-01 | BORTNER, ANDREA RENEE | See Remarks | Sale | 1,851 | $7.00 | $12957.00 |
| 2026-03-27 | RAGATZ, ERIK D. | Director | Buy | 125,000 | $7.06 | $882500.00 |
| 2026-03-24 | POTTER, JASON J. N. | Director, President and CEO | Buy | 2,556 | $6.68 | $17074.08 |
| 2026-03-23 | POTTER, JASON J. N. | Director, President and CEO | Buy | 110,252 | $6.35 | $700100.20 |
| 2026-03-19 | RAGATZ, ERIK D. | Director | Buy | 50,000 | $5.75 | $287500.00 |
| 2026-03-19 | POTTER, JASON J. N. | Director, President and CEO | Buy | 286,097 | $5.90 | $1.69M |
| 2026-03-18 | RAGATZ, ERIK D. | Director | Buy | 33,997 | $5.85 | $198882.45 |
| 2026-03-17 | RAGATZ, ERIK D. | Director | Buy | 16,003 | $5.85 | $93617.55 |
| 2026-03-16 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Sale | 4,721 | $6.06 | $28609.26 |
| 2026-03-16 | THOMPSON, LUKE D | EVP, GC and Secretary | Sale | 3,425 | $6.06 | $20755.50 |
| 2026-03-16 | RAGATZ, ERIK D. | Director | Buy | 100,000 | $6.09 | $609000.00 |
| 2026-03-16 | BORTNER, ANDREA RENEE | See Remarks | Sale | 3,705 | $6.06 | $22452.30 |
| 2026-03-12 | THOMPSON, LUKE D | EVP, GC and Secretary | Buy | 60,712 | — | — |
| 2026-03-12 | THOMPSON, LUKE D | EVP, GC and Secretary | Buy | 30,359 | — | — |
| 2026-03-12 | THOMPSON, LUKE D | EVP, GC and Secretary | Buy | 40,475 | — | — |
| 2026-03-12 | THOMPSON, LUKE D | EVP, GC and Secretary | Buy | 20,240 | — | — |
| 2026-03-12 | POTTER, JASON J. N. | Director, President and CEO | Buy | 280,761 | — | — |
| 2026-03-12 | POTTER, JASON J. N. | Director, President and CEO | Buy | 187,174 | — | — |
| 2026-03-12 | MILLER, CHRISTOPHER M | EVP, Chief Financial Officer | Buy | 73,533 | — | — |
| 2026-03-12 | MILLER, CHRISTOPHER M | EVP, Chief Financial Officer | Buy | 49,022 | — | — |
| 2026-03-12 | KERR, FRANK MICHAEL | See Remarks | Buy | 65,707 | — | — |
| 2026-03-12 | KERR, FRANK MICHAEL | See Remarks | Buy | 43,805 | — | — |
| 2026-03-12 | DELLY, MATTHEW PATRICK | See Remarks | Buy | 65,241 | — | — |
| 2026-03-12 | DELLY, MATTHEW PATRICK | See Remarks | Buy | 43,494 | — | — |
| 2026-03-12 | BORTNER, ANDREA RENEE | See Remarks | Buy | 64,433 | — | — |
| 2026-03-12 | BORTNER, ANDREA RENEE | See Remarks | Buy | 32,218 | — | — |
| 2026-03-12 | BORTNER, ANDREA RENEE | See Remarks | Buy | 42,956 | — | — |
| 2026-03-12 | BORTNER, ANDREA RENEE | See Remarks | Buy | 21,479 | — | — |
| 2026-03-11 | RAGATZ, ERIK D. | Director | Buy | 125,000 | $6.00 | $750000.00 |
| 2026-03-10 | JAROS, CAREY F. | Director | Buy | 40,000 | $6.26 | $250400.00 |
| 2026-03-10 | BORTNER, ANDREA RENEE | See Remarks | Sale | 1,630 | $6.30 | $10269.00 |
| 2026-03-09 | YORK, JEFFREY | Director | Buy | 118,000 | $5.82 | $686760.00 |
| 2026-03-09 | YORK, JEFFREY | Director | Buy | 2,000 | $5.72 | $11440.00 |
| 2026-03-09 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Sale | 5,141 | $5.84 | $30023.44 |
| 2026-03-09 | THOMPSON, LUKE D | EVP, GC and Secretary | Sale | 3,785 | $5.84 | $22104.40 |
| 2026-03-09 | POTTER, JASON J. N. | Director, President and CEO | Sale | 67,397 | $5.84 | $393598.48 |
| 2026-03-09 | MILLER, CHRISTOPHER M | EVP, Chief Financial Officer | Sale | 5,024 | $5.84 | $29340.16 |
| 2026-03-09 | LINDBERG, ERIC J. JR. | Director | Buy | 275,000 | $5.98 | $1.64M |
| 2026-03-09 | BORTNER, ANDREA RENEE | See Remarks | Sale | 4,053 | $5.84 | $23669.52 |
| 2026-03-06 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Buy | 13,110 | — | — |
| 2026-03-06 | THOMPSON, LUKE D | EVP, GC and Secretary | Buy | 9,509 | — | — |
| 2026-03-06 | BORTNER, ANDREA RENEE | See Remarks | Buy | 10,286 | — | — |
| 2026-03-06 | BACHMAN, JOHN E. | Director | Buy | 11,442 | $6.46 | $73915.32 |
| 2026-03-06 | BACHMAN, JOHN E. | Director | Buy | 4,558 | $6.45 | $29399.10 |
| 2025-11-07 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Sale | 25,000 | $12.53 | $313250.00 |
| 2025-09-15 | KERR, FRANK MICHAEL | See Remarks | Buy | 18,535 | — | — |
| 2025-09-15 | KERR, FRANK MICHAEL | See Remarks | Buy | 11,969 | $16.71 | $200001.99 |
| 2025-08-15 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Sale | 5,000 | $18.24 | $91200.00 |
| 2025-08-08 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Sale | 20,000 | $19.20 | $384000.00 |
| 2025-08-07 | DELLY, MATTHEW PATRICK | See Remarks | Buy | 26,743 | — | — |
| 2025-06-26 | MOLLOY, LAWRENCE | Director | Buy | 11,839 | $12.67 | $150000.13 |
| 2025-06-26 | KOBAYASHI, MICHAEL K | Director | Buy | 11,839 | $12.67 | $150000.13 |
| 2025-06-03 | YORK, JEFFREY | Director | Buy | 10,692 | — | — |
| 2025-06-03 | RAGATZ, ERIK D. | Director | Buy | 10,692 | — | — |
| 2025-06-03 | MOODY-BYRD, GAIL | Director | Buy | 10,692 | — | — |
| 2025-06-03 | LINDBERG, ERIC J. JR. | Director | Buy | 10,692 | — | — |
| 2025-06-03 | JAROS, CAREY F. | Director | Buy | 10,692 | — | — |
| 2025-06-03 | HERMAN, THOMAS F | Director | Buy | 10,692 | — | — |
| 2025-06-03 | HABEN, MARY KAY | Director | Buy | 10,692 | — | — |
| 2025-06-03 | BACHMAN, JOHN E. | Director | Buy | 10,692 | — | — |
| 2025-06-03 | ALTERMAN, KENNETH W. | Director | Buy | 10,692 | — | — |
| 2025-05-21 | THOMPSON, LUKE D | EVP, GC and Secretary | Sale | 1,368 | $13.77 | $18837.36 |
| 2025-05-09 | RAGATZ, ERIK D. | Director | Buy | 19,000 | $14.46 | $274740.00 |
| 2025-04-23 | BORTNER, ANDREA RENEE | See Remarks | Buy | 16,392 | — | — |
| 2025-04-02 | BORTNER, ANDREA RENEE | See Remarks | Sale | 1,931 | $13.79 | $26628.49 |
| 2025-03-10 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Sale | 6,682 | $13.16 | $87935.12 |
| 2025-03-10 | THOMPSON, LUKE D | EVP, GC and Secretary | Sale | 1,133 | $13.16 | $14910.28 |
| 2025-03-10 | LINDBERG, ERIC J. JR. | Director | Sale | 35,438 | $13.16 | $466364.08 |
| 2025-03-10 | GRAY, LINDSAY E. | SVP, Accounting | Sale | 1,856 | $13.16 | $24424.96 |
| 2025-03-10 | BURKE, PAMELA B. | EVP, Chief Stores Officer | Sale | 6,033 | $13.16 | $79394.28 |
| 2025-03-10 | BORTNER, ANDREA RENEE | See Remarks | Sale | 5,506 | $13.16 | $72458.96 |
| 2025-03-10 | BORTNER, ANDREA RENEE | See Remarks | Sale | 3,091 | $13.14 | $40615.74 |
| 2025-03-05 | BORTNER, ANDREA RENEE | See Remarks | Sale | 1,425 | $11.32 | $16131.00 |
| 2025-03-04 | WILSON, STEVEN K. | EVP, Chief Purchasing Officer | Sale | 6,477 | $11.34 | $73449.18 |
| 2025-03-04 | THOMPSON, LUKE D | EVP, GC and Secretary | Sale | 3,614 | $11.34 | $40982.76 |
| 2025-03-04 | LINDBERG, ERIC J. JR. | Director | Sale | 6,051 | $11.34 | $68618.34 |
| 2025-03-04 | JAROS, CAREY F. | Director | Buy | 5,000 | $11.40 | $57000.00 |
| 2025-03-04 | GRAY, LINDSAY E. | SVP, Accounting | Sale | 2,741 | $11.34 | $31082.94 |
| 2025-03-04 | CHIKKALA, RAMESH | EVP, Chief Operations Officer | Sale | 2,506 | $11.34 | $28418.04 |
| 2025-03-04 | BURKE, PAMELA B. | EVP, Chief Stores Officer | Sale | 5,706 | $11.34 | $64706.04 |
| 2025-03-04 | BORTNER, ANDREA RENEE | See Remarks | Sale | 5,260 | $11.34 | $59648.40 |
| 2025-03-04 | BACHMAN, JOHN E. | Director | Buy | 14,000 | $11.36 | $159040.00 |
| 2025-03-03 | ALTERMAN, KENNETH W. | Director | Buy | 25,000 | $11.88 | $297000.00 |
Frequently asked questions
Are GO insiders buying or selling?
Over the transactions on record, GO insiders have been net buyers, with about $2.60M in stock sold across 30 sales, against 24 open-market purchases.
Does insider selling at GO mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which GO insiders are selling the most?
Recent selling is concentrated in a few names. WILSON, STEVEN K. accounts for the largest share on record, with about $1.01M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.