Franklin Financial Services Corp
NASDAQ: FRAF · FINANCIAL SERVICES · BANKS - REGIONAL
Updated 2026-04-30
Franklin Financial Services Corp (FRAF) Stock Valuation Analysis
Fair value estimate, historical valuation range, and quality signals for FRAF.
Valued
Fundamentals support the current valuation. Strong combination of growth, quality, and price.
FRAF historical valuation range
Where current P/E sits in FRAF's own 5Y range.
FRAF intrinsic value (DCF)
DCF-based fair value estimate vs current market price.
Standard discounted cash flow models produce unreliable output for unprofitable or near-breakeven companies. Revenue-based multiples such as P/S and EV/Sales, combined with the historical valuation position above, give a more reliable read for this stock.
Intrinsic value calculated using discounted cash flow (DCF) model based on projected free cash flows, discount rate, and terminal growth assumptions. A positive margin of safety indicates the current price is below estimated fair value, providing a cushion against estimation error.
FRAF valuation signals
Quick-read green flags, caution flags, and risks based on current metrics.
P/E Ratio — History
Current: 11.97x
P/S Ratio — History
Current: 2.83x
Is FRAF overvalued in 2026?
Franklin Financial Services Corp (FRAF) currently trades at $56.35 per share with a market capitalization of $255,023,000.00. Based on our multi-factor framework, the stock looks attractively valued with a Smart Value Score of 75/100. This score blends growth quality, financial health, and price attractiveness into a single institutional-grade read.
The stock trades at a P/E ratio of 12.0x, above its 5-year median of 10.1x. The PEG ratio of 1.03 points to a price that reasonably reflects expected earnings growth.
Looking at its own history, FRAF is currently trading more expensive than 80% of the last 5Y on P/E. This places it in the 80th percentile of its historical range, a zone where forward returns have typically been muted.
A standard DCF model does not produce reliable output for FRAF under current conditions. For unprofitable or near-breakeven companies, revenue-based multiples such as EV/Sales and historical P/S percentile are more informative than intrinsic value calculations.
Financial quality is a concern. The Piotroski F-Score of 2/9 flags weakening fundamentals that deserve closer scrutiny before the valuation case can be fully trusted.
Bottom line: FRAF looks attractively valued on our framework, with a Smart Value Score of 75/100. The combination of reasonable price, healthy growth, and quality fundamentals makes it worth serious consideration.
Frequently asked questions
Is FRAF overvalued in 2026?
Based on a Smart Value Score of 75/100, FRAF is not overvalued. Fundamentals support the current price and offer reasonable margin of safety.
What is FRAF's fair value?
Standard DCF is unreliable for FRAF due to its current profitability profile. Revenue-based approaches such as EV/Sales or historical P/S percentile are more informative for this stock.
What P/E ratio does FRAF trade at?
FRAF trades at a P/E of 12.0x on trailing twelve-month earnings, compared to its 5-year median of 10.1x.
Is FRAF a buy based on valuation?
WallStSmart does not issue buy or sell recommendations. Our Smart Value Score of 75/100 reflects the combined read on growth, quality, and price. The profile skews favorable for long-term accumulation.
How does FRAF's valuation compare to its history?
On P/E, FRAF currently sits in the 80th percentile of its own 5Y range. That is historically expensive relative to where it has traded over the period.
What is FRAF's Smart Value Score?
FRAF's Smart Value Score is 75/100. The Smart Value Score is a proprietary WallStSmart metric blending growth quality, financial health, and valuation attractiveness into a single 0-100 read. Scores above 75 are rare and indicate strong multi-factor alignment.