DRCT
Direct Digital Holdings Inc
NASDAQ: DRCT · COMMUNICATION SERVICES · ADVERTISING AGENCIES
$1.71
-3.39% today
Updated 2026-09-11
Market cap
$1.37M
P/E ratio
—
P/S ratio
0.04x
EPS (TTM)
$-197.09
Dividend yield
—
52W range
$2 – $114
Volume
0.0M
WallStSmart proprietary scores
39
out of 100
Grade: D
Sell
Investment rating
4.7
Growth
C5.0
Quality
C+4.0
Profitability
C4.7
Valuation
C4/9
Piotroski F-Score
Moderate
-5.2
Altman Z-Score
Distress
—
Industry rank
—
View all highly rated stocks (75+) →251 stocks currently score above 75
Price targets
Analyst target
$32.00
+1771.35%
12-Month target
—
—
Intrinsic (DCF)
$1.67
Margin of safety
-2.40%
Price chart
Stock snapshot
Strengths
+ ROE 57.40% — strong efficiency
+ Debt/equity -2.15x — low leverage
Risks
- Altman Z -5.18 — distress zone
- Thin margins at -74.40%
- Negative free cash flow $-884000.00
- Revenue declining -22.80% QoQ
Key financials
Revenue Net Income Free Cash Flow
| Metric | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|
| Revenue | $89.36M | $157.11M | $62.29M | $34.69M | $30.91M |
| Net income | $205000.00 | $1.99M | $-6.24M | $-18.95M | $-3.40M |
| EPS | — | — | — | — | $-197.09 |
| Free cash flow | $1.44M | $2.64M | $-8.66M | $-8.99M | $-884000.00 |
| Profit margin | 0.23% | 1.26% | -10.01% | -54.61% | -74.40% |
Peer comparison
Smart narrative
Direct Digital Holdings Inc trades at $1.71. Our Smart Value Score of 39/100 indicates the stock is weak. The company scores 4/9 on the Piotroski F-Score. With an Altman Z-Score of -5.18, it sits in the distress. TTM revenue stands at $30.91M. with profit margins at -74.40%. Our DCF model estimates intrinsic value at $1.67.
Frequently asked questions
What is Direct Digital Holdings Inc's stock price?
Direct Digital Holdings Inc (DRCT) trades at $1.71, on a P/S of 0.0x. Those multiples show what the market is paying for each dollar of earnings and sales, which is the real starting point for judging whether the price is reasonable.
Is Direct Digital Holdings Inc overvalued?
Direct Digital Holdings Inc carries a Smart Value Score of 39/100 (Grade D), which we rate Sell. That score blends growth, quality, and valuation into one read. On valuation specifically, our conservative DCF puts intrinsic value at $1.67 against the $1.71 price, so on cash flow terms the market is paying a premium for Direct Digital Holdings Inc's growth. The Sell rating reflects that growth and quality, while the DCF flags that the price already assumes a lot.
What is the price target of Direct Digital Holdings Inc (DRCT)?
The 12-month analyst consensus target is $32.00, about 1771.3% above the current $1.71. A consensus target is the average of Wall Street's 12-month forecasts, so it works as a sentiment gauge rather than a guarantee, and it resets with every earnings cycle.
What is the intrinsic value of Direct Digital Holdings Inc (DRCT)?
Our DCF model estimates intrinsic value at $1.67, a -2.4% margin of safety versus today's $1.71. Intrinsic value is what the projected cash flows are worth today. A negative reading means the price is running ahead of that conservative estimate, leaving little downside cushion if growth slows.
What is Direct Digital Holdings Inc's revenue?
Direct Digital Holdings Inc's trailing twelve-month revenue is $30.91M. Revenue scale anchors the valuation multiples and shows whether growth is reaching the top line, so it is best read alongside margin and growth trends to see if that revenue is getting more profitable over time.
Altman Z-Score?
Direct Digital Holdings Inc's Altman Z-Score is -5.18, which places it in the distress. The Altman Z-Score gauges bankruptcy risk from profitability, leverage, and asset efficiency, and a higher reading points to lower financial distress risk.
Company info
SectorCOMMUNICATION SERVICES
IndustryADVERTISING AGENCIES
CountryUSA
ExchangeNASDAQ
CurrencyUSD
Quick metrics
P/S ratio0.04x
ROE57.40%
Beta5.27
50D MA$2.47
200D MA$6.08
Shares out0.00B
Float0.00B
Short ratio—
Avg volume0.0M
Performance
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YTD—
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