What is Direct Digital Holdings Inc (DRCT) stock price today?

Direct Digital Holdings Inc (DRCT) currently trades at $2.97 per share. The stock has a market capitalization of $532440.00 and a P/E ratio of —x.

Is DRCT stock a buy, sell, or hold in 2026?

Based on WallStSmart's proprietary analysis, Direct Digital Holdings Inc has a Smart Value Score of 39/100 (Grade D), resulting in a "Sell" investment rating. The Piotroski F-Score is —/9 and Altman Z-Score is —.

What is Direct Digital Holdings Inc's revenue and earnings?

Direct Digital Holdings Inc has trailing twelve-month (TTM) revenue of $34.69M with profit margins of -54.60%. Earnings per share (EPS) is $-303.16.

DRCT

Direct Digital Holdings Inc

NASDAQ: DRCT · COMMUNICATION SERVICES · ADVERTISING AGENCIES

$2.97

+3.85% today

Updated 2026-04-30

Market cap

$532440.00

P/E ratio

—

P/S ratio

0.02x

EPS (TTM)

$-303.16

Dividend yield

—

52W range

$2 – $271

Volume

0.3M

Market cap

$532440.00

P/E ratio

—

P/S ratio

0.02x

EPS (TTM)

$-303.16

Dividend yield

—

52W range

$2 – $271

Volume

0.3M

WallStSmart proprietary scores

out of 100

Grade: D

Sell

Investment rating

4.7

Growth

5.0

Quality

C+

4.0

Profitability

5.0

Valuation

C+

—/9

Piotroski F-Score

—

Altman Z-Score

—

Industry rank

—

View all highly rated stocks (75+) →206 stocks currently score above 75

Price targets

Analyst target

$8.00

+169.36%

12-Month target

—

Intrinsic (DCF)

—

Margin of safety

—

1 Strong Buy0 Buy1 Hold0 Sell0 Strong Sell

Price chart

X-Ray snapshot

Strengths

+ ROE 57.40% — strong efficiency

Risks

- Thin margins at -54.60%

- Negative free cash flow $-1.92M

- Revenue declining -7.40% QoQ

Key financials

Revenue Net Income Free Cash Flow

Metric	2022	2023	2024	2025	TTM
Revenue	$89.36M	$157.11M	$62.29M	$34.69M	$34.69M
Net income	$205000.00	$1.99M	$-6.24M	$-18.95M	$-11.66M
EPS	—	—	—	—	$-303.16
Free cash flow	$1.44M	$2.64M	$-8.66M	$-8.99M	$-1.92M
Profit margin	0.23%	1.26%	-10.01%	-54.61%	-54.60%

Peer comparison

Company	Mkt Cap	Score	Growth	Profit	Value	Quality	MoS	Rating
DRCT	$532440.00	39	4.7	4.0	5.0	5.0	—	Hold
GOOGL	$4.66T	70	8.7	10.0	6.0	8.5	+37.81%	Strong Buy
GOOG	$4.20T	69	8.7	10.0	5.3	8.5	+0.61%	Strong Buy
META	$1.55T	75	7.3	10.0	8.0	7.0	+30.07%	Strong Buy
NFLX	$394.17B	74	8.7	10.0	4.0	7.0	-66.24%	Strong Buy
TMUS	$211.57B	62	4.0	7.0	5.3	4.0	-65.57%	Buy

Smart narrative

Direct Digital Holdings Inc trades at $2.97. Our Smart Value Score of 39/100 indicates the stock is weak. TTM revenue stands at $34.69M. with profit margins at -54.60%.

Frequently asked questions

What is Direct Digital Holdings Inc's stock price?

Direct Digital Holdings Inc (DRCT) trades at $2.97.

Is Direct Digital Holdings Inc overvalued?

Smart Value Score 39/100 (Grade D, Sell).

What is the price target of Direct Digital Holdings Inc (DRCT)?

The analyst target price is $8.00, representing +169.4% upside from the current price of $2.97.

What is Direct Digital Holdings Inc's revenue?

TTM revenue is $34.69M.

Company info

SectorCOMMUNICATION SERVICES

IndustryADVERTISING AGENCIES

CountryUSA

ExchangeNASDAQ

CurrencyUSD

Quick metrics

P/S ratio0.02x

ROE57.40%

Beta6.03

50D MA$3.60

200D MA$42.80

Shares out0.00B

Float0.00B

Short ratio—

Avg volume0.3M

Performance

1 week—

1 month—

3 months—

YTD—

1 year—

3 years—

5 years—

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