CFFI
C&F Financial Corporation
NASDAQ: CFFI · FINANCIAL SERVICES · BANKS - REGIONAL
$109.73
+1.07% today
Updated 2026-10-28
Market cap
$339.54M
P/E ratio
11.65
P/S ratio
2.49x
EPS (TTM)
$8.96
Dividend yield
1.86%
52W range
$65 – $105
Volume
0.1M
C&F Financial Corporation (CFFI) Insider transactions
Net insider activity
Net buying (2,642 shares)
Buy transactions
49
Sell transactions
51
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-09-04 | DILLON, LARRY G | Director, EXECUTIVE CHAIRMAN | Sale | 1,000 | $95.07 | $95070.00 |
| 2026-09-04 | CRONE, S DUSTIN | PRESIDENT & CEO C&F FINANCE | Sale | 900 | $94.41 | $84969.00 |
| 2026-08-20 | DILLON, LARRY G | Director, EXECUTIVE CHAIRMAN | Sale | 1,000 | $86.00 | $86000.00 |
| 2026-08-05 | PEAY, D ANTHONY | Director | Sale | 425 | $85.92 | $36516.00 |
| 2026-08-05 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 500 | $87.13 | $43565.00 |
| 2026-08-03 | SEAMAN, JOHN A III | EVP, CHIEF CREDIT OFFICER | Sale | 650 | $84.61 | $54996.50 |
| 2026-07-03 | KELLEY, ELIZABETH R | Director | Buy | 217 | — | — |
| 2026-06-12 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 141 | $77.50 | $10927.50 |
| 2026-06-11 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 30 | $78.50 | $2355.00 |
| 2026-06-10 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 329 | $78.50 | $25826.50 |
| 2026-06-09 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 678 | $75.56 | $51229.68 |
| 2026-06-08 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 200 | $75.00 | $15000.00 |
| 2026-06-05 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER | Sale | 1,360 | $75.50 | $102680.00 |
| 2026-05-27 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 500 | $75.00 | $37500.00 |
| 2026-05-13 | KELLEY, ELIZABETH R | Director | Sale | 1,025 | $73.00 | $74825.00 |
| 2026-04-21 | SMITH, JEFFERY O | Director | Buy | 450 | — | — |
| 2026-04-21 | SISSON, GEORGE R III | Director | Buy | 450 | — | — |
| 2026-04-21 | ROBINSON, PAUL C | Director | Buy | 450 | — | — |
| 2026-04-21 | PEAY, D ANTHONY | Director | Buy | 450 | — | — |
| 2026-04-21 | OLSSON, CHARLES ELIS | Director | Buy | 450 | — | — |
| 2026-04-21 | NAPIER, JAMES T | Director | Buy | 450 | — | — |
| 2026-04-21 | KELLEY, ELIZABETH R | Director | Buy | 450 | — | — |
| 2026-04-21 | HOLMES, AUDREY DALE | Director | Buy | 450 | — | — |
| 2026-04-21 | DOWNS, DAVID HENDRICK | Director | Buy | 450 | — | — |
| 2026-04-21 | CAUSEY, J P JR | Director | Buy | 450 | — | — |
| 2026-04-21 | AGNEW, JULIE R | Director | Buy | 450 | — | — |
| 2026-03-01 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER, SECRETARY | Sale | 865 | $72.82 | $62989.30 |
| 2026-03-01 | FOX, MARK A | PRESIDENT & CEO C&F MORTGAGE | Sale | 278 | $72.82 | $20243.96 |
| 2026-03-01 | CRONE, S DUSTIN | PRESIDENT & CEO C&F FINANCE | Sale | 536 | $72.82 | $39031.52 |
| 2026-03-01 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 1,872 | $72.82 | $136319.04 |
| 2026-02-26 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 11 | $78.25 | $860.75 |
| 2026-02-24 | SEAMAN, JOHN A III | EVP, CHIEF CREDIT OFFICER | Buy | 800 | — | — |
| 2026-02-24 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER, SECRETARY | Buy | 1,900 | — | — |
| 2026-02-24 | FOX, MARK A | PRESIDENT & CEO C&F MORTGAGE | Buy | 800 | — | — |
| 2026-02-24 | DILLON, LARRY G | Director, EXECUTIVE CHAIRMAN | Buy | 675 | — | — |
| 2026-02-24 | CRONE, S DUSTIN | PRESIDENT & CEO C&F FINANCE | Buy | 1,000 | — | — |
| 2026-02-24 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Buy | 4,350 | — | — |
| 2026-02-18 | SEAMAN, JOHN A III | EVP, CHIEF CREDIT OFFICER | Sale | 266 | $77.00 | $20482.00 |
| 2026-02-18 | DILLON, LARRY G | Director, EXECUTIVE CHAIRMAN | Sale | 282 | $77.00 | $21714.00 |
| 2025-08-22 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 1,205 | $71.00 | $85555.00 |
| 2025-05-29 | PEAY, D ANTHONY | Director | Sale | 136 | $66.94 | $9103.84 |
| 2025-05-20 | PEAY, D ANTHONY | Director | Sale | 103 | $66.86 | $6886.58 |
| 2025-05-19 | PEAY, D ANTHONY | Director | Sale | 254 | $68.04 | $17282.16 |
| 2025-05-15 | PEAY, D ANTHONY | Director | Sale | 31 | $67.96 | $2106.76 |
| 2025-05-14 | PEAY, D ANTHONY | Director | Sale | 476 | $68.41 | $32563.16 |
| 2025-04-15 | SMITH, JEFFERY O | Director | Buy | 425 | — | — |
| 2025-04-15 | SISSON, GEORGE R III | Director | Buy | 425 | — | — |
| 2025-04-15 | ROBINSON, PAUL C | Director | Buy | 425 | — | — |
| 2025-04-15 | PEAY, D ANTHONY | Director | Buy | 425 | — | — |
| 2025-04-15 | OLSSON, CHARLES ELIS | Director | Buy | 425 | — | — |
| 2025-04-15 | NAPIER, JAMES T | Director | Buy | 425 | — | — |
| 2025-04-15 | KELLEY, ELIZABETH R | Director | Buy | 425 | — | — |
| 2025-04-15 | HOLMES, AUDREY DALE | Director | Buy | 425 | — | — |
| 2025-04-15 | CAUSEY, J P JR | Director | Buy | 425 | — | — |
| 2025-04-15 | AGNEW, JULIE R | Director | Buy | 425 | — | — |
| 2025-03-05 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 121 | $74.00 | $8954.00 |
| 2025-03-04 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 179 | $78.00 | $13962.00 |
| 2025-03-03 | FOX, MARK A | PRESIDENT & CEO C&F MORTGAGE | Sale | 1,032 | $81.00 | $83592.00 |
| 2025-03-01 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER, SECRETARY | Sale | 817 | $79.70 | $65114.90 |
| 2025-03-01 | FOX, MARK A | PRESIDENT & CEO C&F MORTGAGE | Sale | 326 | $79.70 | $25982.20 |
| 2025-03-01 | CRONE, S DUSTIN | PRESIDENT & CEO C&F FINANCE | Sale | 598 | $79.70 | $47660.60 |
| 2025-03-01 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 1,920 | $79.70 | $153024.00 |
| 2025-02-20 | SEAMAN, JOHN A III | EVP, CHIEF CREDIT OFFICER | Sale | 371 | $80.33 | $29802.43 |
| 2025-02-20 | DILLON, LARRY G | Director, EXECUTIVE CHAIRMAN | Sale | 424 | $80.33 | $34059.92 |
| 2025-02-18 | SEAMAN, JOHN A III | EVP, CHIEF CREDIT OFFICER | Buy | 625 | — | — |
| 2025-02-18 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER, SECRETARY | Buy | 1,625 | — | — |
| 2025-02-18 | FOX, MARK A | PRESIDENT & CEO C&F MORTGAGE | Buy | 525 | — | — |
| 2025-02-18 | DILLON, LARRY G | Director, EXECUTIVE CHAIRMAN | Buy | 650 | — | — |
| 2025-02-18 | CRONE, S DUSTIN | PRESIDENT & CEO C&F FINANCE | Buy | 975 | — | — |
| 2025-02-18 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Buy | 3,450 | — | — |
| 2024-12-09 | ROBINSON, PAUL C | Director | Sale | 100 | $77.30 | $7730.00 |
| 2024-12-09 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 731 | $78.00 | $57018.00 |
| 2024-12-06 | ROBINSON, PAUL C | Director | Sale | 100 | — | — |
| 2024-12-05 | ROBINSON, PAUL C | Director | Sale | 100 | — | — |
| 2024-12-02 | MCKERNON, BRYAN EDWIN | PRESIDENT & CEO C&F MORTGAGE | Sale | 1,262 | $76.00 | $95912.00 |
| 2024-11-27 | MCKERNON, BRYAN EDWIN | PRESIDENT & CEO C&F MORTGAGE | Sale | 1,238 | $76.00 | $94088.00 |
| 2024-11-27 | CRONE, S DUSTIN | PRESIDENT & CEO C&F FINANCE | Sale | 1,400 | $72.71 | $101794.00 |
| 2024-11-26 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER, SECRETARY | Sale | 600 | $78.71 | $47226.00 |
| 2024-11-22 | SEAMAN, JOHN A III | EVP, CHIEF CREDIT OFFICER | Sale | 2,500 | $74.05 | $185125.00 |
| 2024-11-06 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 2,000 | $70.00 | $140000.00 |
| 2024-07-30 | OLSSON, CHARLES ELIS | Director | Sale | 500 | $57.01 | $28505.00 |
| 2024-04-30 | SISSON, GEORGE R III | Director | Buy | 500 | $39.44 | $19720.00 |
| 2024-04-26 | ROBINSON, PAUL C | Director | Buy | 1,000 | $39.11 | $39110.00 |
| 2024-04-24 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER, SECRETARY | Buy | 500 | $38.47 | $19235.00 |
| 2024-04-16 | SMITH, JEFFERY O | Director | Buy | 600 | — | — |
| 2024-04-16 | SISSON, GEORGE R III | Director | Buy | 600 | — | — |
| 2024-04-16 | ROBINSON, PAUL C | Director | Buy | 600 | — | — |
| 2024-04-16 | PEAY, D ANTHONY | Director | Buy | 600 | — | — |
| 2024-04-16 | OLSSON, CHARLES ELIS | Director | Buy | 600 | — | — |
| 2024-04-16 | NAPIER, JAMES T | Director | Buy | 600 | — | — |
| 2024-04-16 | KELLEY, ELIZABETH R | Director | Buy | 600 | — | — |
| 2024-04-16 | HOLMES, AUDREY DALE | Director | Buy | 600 | — | — |
| 2024-04-16 | CAUSEY, J P JR | Director | Buy | 600 | — | — |
| 2024-04-16 | AGNEW, JULIE R | Director | Buy | 600 | — | — |
| 2024-03-01 | LONG, JASON E | EVP, CHIEF FINANCIAL OFFICER, SECRETARY | Sale | 515 | $52.61 | $27094.15 |
| 2024-03-01 | CRONE, S DUSTIN | PRESIDENT & CEO C&F FINANCE | Sale | 372 | $52.61 | $19570.92 |
| 2024-03-01 | CHERRY, THOMAS F | Director, PRESIDENT & CEO | Sale | 1,236 | $52.61 | $65025.96 |
| 2024-02-29 | PEAY, D ANTHONY | Director | Sale | 455 | $51.78 | $23559.90 |
| 2024-02-20 | SEAMAN, JOHN A III | EVP, CHIEF CREDIT OFFICER | Buy | 825 | — | — |
| 2024-02-20 | MCKERNON, BRYAN EDWIN | PRESIDENT & CEO C&F MORTGAGE | Buy | 975 | — | — |
Frequently asked questions
Are CFFI insiders buying or selling?
Over the transactions on record, CFFI insiders have been net sellers, with about $2.53M in stock sold across 51 sales, against 3 open-market purchases.
Does insider selling at CFFI mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which CFFI insiders are selling the most?
Recent selling is concentrated in a few names. CHERRY, THOMAS F accounts for the largest share on record, with about $847122.43 sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.