BROS
Dutch Bros Inc
NYSE: BROS · CONSUMER CYCLICAL · RESTAURANTS
$64.61
-0.09% today
Updated 2026-07-29
Market cap
$11.94B
P/E ratio
106.81
P/S ratio
6.83x
EPS (TTM)
$0.64
Dividend yield
—
52W range
$45 – $75
Volume
3.2M
Dutch Bros Inc (BROS) Insider transactions
Net insider activity
Net selling (6,167,890 shares)
Buy transactions
29
Sell transactions
71
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-07-01 | DAVILA, TANA | Chief Marketing Officer | Sale | 8,787 | — | — |
| 2026-07-01 | DAVILA, TANA | Chief Marketing Officer | Sale | 5,655 | — | — |
| 2026-07-01 | DAVILA, TANA | Chief Marketing Officer | Buy | 8,787 | — | — |
| 2026-07-01 | DAVILA, TANA | Chief Marketing Officer | Buy | 5,655 | — | — |
| 2026-07-01 | DAVILA, TANA | Chief Marketing Officer | Sale | 3,678 | $73.31 | $269634.18 |
| 2026-07-01 | DAVILA, TANA | Chief Marketing Officer | Sale | 2,367 | $73.31 | $173524.77 |
| 2026-06-11 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 233,690 | $62.47 | $14.60M |
| 2026-06-11 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 226,120 | $63.46 | $14.35M |
| 2026-06-11 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 29,135 | $64.10 | $1.87M |
| 2026-06-11 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 124,771 | $62.47 | $7.79M |
| 2026-06-11 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 120,729 | $63.46 | $7.66M |
| 2026-06-11 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 15,555 | $64.10 | $997145.50 |
| 2026-06-11 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 233,690 | $62.47 | $14.60M |
| 2026-06-11 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 226,120 | $63.46 | $14.35M |
| 2026-06-11 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 124,771 | $62.47 | $7.79M |
| 2026-06-11 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 120,729 | $63.46 | $7.66M |
| 2026-06-11 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 29,135 | $64.10 | $1.87M |
| 2026-06-11 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 15,555 | $64.10 | $997145.50 |
| 2026-06-10 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 461,532 | $60.35 | $27.85M |
| 2026-06-10 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 27,413 | $61.08 | $1.67M |
| 2026-06-10 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 247,456 | $60.34 | $14.93M |
| 2026-06-10 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 13,598 | $61.08 | $830561.76 |
| 2026-06-10 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 461,532 | $60.35 | $27.85M |
| 2026-06-10 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 247,456 | $60.34 | $14.93M |
| 2026-06-10 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 27,413 | $61.08 | $1.67M |
| 2026-06-10 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 13,598 | $61.08 | $830561.76 |
| 2026-06-10 | BARONE, CHRISTINE | Director, CEO and President | Sale | 42,031 | $60.13 | $2.53M |
| 2026-06-01 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 291,607 | $58.26 | $16.99M |
| 2026-06-01 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 155,692 | $58.26 | $9.07M |
| 2026-06-01 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 291,607 | $58.26 | $16.99M |
| 2026-06-01 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 155,692 | $58.26 | $9.07M |
| 2026-05-29 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 197,338 | $58.27 | $11.50M |
| 2026-05-29 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 105,362 | $58.27 | $6.14M |
| 2026-05-29 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 197,338 | $58.27 | $11.50M |
| 2026-05-29 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 105,362 | $58.27 | $6.14M |
| 2026-05-28 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 133,728 | $56.16 | $7.51M |
| 2026-05-28 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 71,399 | $56.16 | $4.01M |
| 2026-05-28 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 133,728 | $56.16 | $7.51M |
| 2026-05-28 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 71,399 | $56.16 | $4.01M |
| 2026-05-27 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 355,217 | $56.21 | $19.97M |
| 2026-05-27 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 189,655 | $56.21 | $10.66M |
| 2026-05-27 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 355,217 | $56.21 | $19.97M |
| 2026-05-27 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 189,655 | $56.21 | $10.66M |
| 2026-05-15 | PENEGOR, TODD ALLAN | Director | Buy | 2,000 | $51.18 | $102350.00 |
| 2026-05-13 | PENEGOR, TODD ALLAN | Director | Buy | 3,099 | — | — |
| 2026-05-13 | PENEGOR, TODD ALLAN | Director | Sale | 444 | — | — |
| 2026-05-13 | PENEGOR, TODD ALLAN | Director | Buy | 444 | — | — |
| 2026-05-13 | MILLER, ANN M | Director | Buy | 3,099 | — | — |
| 2026-05-13 | MILLER, ANN M | Director | Sale | 444 | — | — |
| 2026-05-13 | MILLER, ANN M | Director | Buy | 444 | — | — |
| 2026-05-13 | MAW, SCOTT HARLAN | Director | Buy | 3,099 | — | — |
| 2026-05-13 | MARCHISOTTO, KORY | Director | Buy | 3,099 | — | — |
| 2026-05-13 | MARCHISOTTO, KORY | Director | Sale | 444 | — | — |
| 2026-05-13 | MARCHISOTTO, KORY | Director | Buy | 444 | — | — |
| 2026-05-13 | HART, GERARD JOHAN | Director | Buy | 3,099 | — | — |
| 2026-05-13 | HART, GERARD JOHAN | Director | Sale | 444 | — | — |
| 2026-05-13 | HART, GERARD JOHAN | Director | Buy | 444 | — | — |
| 2026-05-13 | GILLETT, STEPHEN | Director | Buy | 3,099 | — | — |
| 2026-05-13 | GILLETT, STEPHEN | Director | Sale | 444 | — | — |
| 2026-05-13 | GILLETT, STEPHEN | Director | Buy | 444 | — | — |
| 2026-05-13 | GEORGE, KATHRYN | Director | Sale | 444 | — | — |
| 2026-05-13 | GEORGE, KATHRYN | Director | Buy | 444 | — | — |
| 2026-05-13 | DAVIS, THOMAS JAMES | Director | Sale | 444 | — | — |
| 2026-05-13 | DAVIS, THOMAS JAMES | Director | Buy | 444 | — | — |
| 2026-05-13 | CONE, C. DAVID | Director | Buy | 3,099 | — | — |
| 2026-05-13 | CONE, C. DAVID | Director | Sale | 444 | — | — |
| 2026-05-13 | CONE, C. DAVID | Director | Buy | 444 | — | — |
| 2026-04-27 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 6,454,800 | — | — |
| 2026-04-27 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Buy | 6,454,800 | — | — |
| 2026-04-27 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 3,445,200 | — | — |
| 2026-04-27 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Buy | 3,445,200 | — | — |
| 2026-04-27 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 6,454,800 | — | — |
| 2026-04-27 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 3,445,200 | — | — |
| 2026-04-27 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Buy | 6,454,800 | — | — |
| 2026-04-27 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Buy | 3,445,200 | — | — |
| 2026-04-22 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 19,318 | — | — |
| 2026-04-22 | DM, TRUST AGGREGATOR, LLC | 10% Owner | Sale | 27,341 | — | — |
| 2026-04-22 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 13,277 | — | — |
| 2026-04-22 | DM, INDIVIDUAL AGGREGATOR, LLC | 10% Owner | Sale | 17,195 | — | — |
| 2026-04-22 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 19,318 | — | — |
| 2026-04-22 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 13,277 | — | — |
| 2026-04-22 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 427 | — | — |
| 2026-04-22 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 27,341 | — | — |
| 2026-04-22 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 17,195 | — | — |
| 2026-04-22 | BOERSMA, TRAVIS | Director, Executive Chairman of Board, 10% Owner | Sale | 670 | — | — |
| 2026-03-01 | TULLETT, VICTORIA J | Chief Legal Officer | Sale | 8,988 | — | — |
| 2026-03-01 | TULLETT, VICTORIA J | Chief Legal Officer | Sale | 7,033 | — | — |
| 2026-03-01 | TULLETT, VICTORIA J | Chief Legal Officer | Buy | 5,595 | — | — |
| 2026-03-01 | TULLETT, VICTORIA J | Chief Legal Officer | Buy | 8,988 | — | — |
| 2026-03-01 | TULLETT, VICTORIA J | Chief Legal Officer | Buy | 7,033 | — | — |
| 2026-03-01 | TULLETT, VICTORIA J | Chief Legal Officer | Sale | 3,439 | $53.61 | $184364.79 |
| 2026-03-01 | TULLETT, VICTORIA J | Chief Legal Officer | Sale | 1,889 | $53.61 | $101269.29 |
| 2026-03-01 | GUENSER, JOSHUA J | Chief Financial Officer | Buy | 12,590 | — | — |
| 2026-03-01 | GUENSER, JOSHUA J | Chief Financial Officer | Sale | 11,403 | — | — |
| 2026-03-01 | GUENSER, JOSHUA J | Chief Financial Officer | Buy | 11,403 | — | — |
| 2026-03-01 | GUENSER, JOSHUA J | Chief Financial Officer | Sale | 4,773 | $53.61 | $255880.53 |
| 2026-03-01 | GUENSER, JOSHUA J | Chief Financial Officer | Sale | 4,631 | $53.61 | $248267.91 |
| 2026-03-01 | DAVILA, TANA | Chief Marketing Officer | Buy | 8,393 | — | — |
| 2026-03-01 | DAVILA, TANA | Chief Marketing Officer | Sale | 5,617 | — | — |
| 2026-03-01 | DAVILA, TANA | Chief Marketing Officer | Buy | 5,617 | — | — |
Frequently asked questions
Are BROS insiders buying or selling?
Over the transactions on record, BROS insiders have been net sellers, with about $360.57M in stock sold across 71 sales, against 1 open-market purchase.
Does insider selling at BROS mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which BROS insiders are selling the most?
Recent selling is concentrated in a few names. BOERSMA, TRAVIS accounts for the largest share on record, with about $178.40M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.