BBW
Build-A-Bear Workshop Inc
NYSE: BBW · CONSUMER CYCLICAL · SPECIALTY RETAIL
$25.18
+2.52% today
Updated 2026-10-28
Market cap
$297.14M
P/E ratio
5.97
P/S ratio
0.57x
EPS (TTM)
$4.04
Dividend yield
3.53%
52W range
$24 – $71
Volume
0.6M
Build-A-Bear Workshop Inc (BBW) Insider transactions
Net insider activity
Net selling (347,445 shares)
Buy transactions
36
Sell transactions
64
All transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-08-24 | JOHN, SHARON PRICE | Director | Sale | 6,818 | $40.03 | $272949.08 |
| 2026-08-04 | FUNDLER, YEVGENY | Chief Legal Officer &Secretary | Sale | 156 | $34.28 | $5347.68 |
| 2026-07-01 | JOHN, SHARON PRICE | Director | Sale | 10,000 | — | — |
| 2026-06-12 | JOHN, SHARON PRICE | Director | Buy | 23,336 | — | — |
| 2026-06-11 | ROTENBERG, LESLI | Director | Buy | 2,663 | — | — |
| 2026-06-11 | LEAVITT, CRAIG | Director | Buy | 3,698 | — | — |
| 2026-06-11 | JOHNSON, RICHARD A | Director | Buy | 2,663 | — | — |
| 2026-06-11 | JOHN, SHARON PRICE | Director | Buy | 2,663 | — | — |
| 2026-06-11 | IYENGAR, NARAYAN RAGHU | Director | Buy | 2,663 | — | — |
| 2026-06-11 | GOLDMAN, JAMES A | Director | Buy | 2,663 | — | — |
| 2026-06-11 | CARRARA, GEORGE | Director | Buy | 2,663 | — | — |
| 2026-06-05 | CARRARA, GEORGE | Director | Sale | 3,000 | $34.52 | $103569.00 |
| 2026-06-03 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 466 | $35.27 | $16435.82 |
| 2026-06-03 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 982 | $35.27 | $34635.14 |
| 2026-06-03 | HURT, J. CHRISTOPHER | Chief Ops & Experience Officer | Sale | 466 | $35.27 | $16435.82 |
| 2026-06-03 | HENDERSON, DAVID D. | Chief Revenue Officer | Sale | 464 | $35.27 | $16365.28 |
| 2026-04-30 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 1,609 | $36.94 | $59436.46 |
| 2026-04-30 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 5,300 | $36.94 | $195782.00 |
| 2026-04-30 | HURT, J. CHRISTOPHER | Chief Ops & Experience Officer | Sale | 1,604 | $36.94 | $59251.76 |
| 2026-04-30 | HENDERSON, DAVID D. | Chief Revenue Officer | Sale | 245 | $36.94 | $9050.30 |
| 2026-04-14 | TODOROVIC, VOJIN | Chief Financial Officer | Buy | 8,872 | — | — |
| 2026-04-14 | TODOROVIC, VOJIN | Chief Financial Officer | Buy | 5,916 | — | — |
| 2026-04-14 | TODOROVIC, VOJIN | Chief Financial Officer | Buy | 1,182 | — | — |
| 2026-04-14 | JOHN, SHARON PRICE | Director, President and CEO | Buy | 11,829 | — | — |
| 2026-04-14 | JOHN, SHARON PRICE | Director, President and CEO | Buy | 7,446 | — | — |
| 2026-04-14 | HURT, J. CHRISTOPHER | Chief Ops & Experience Officer | Buy | 9,465 | — | — |
| 2026-04-14 | HURT, J. CHRISTOPHER | Chief Ops & Experience Officer | Buy | 1,182 | — | — |
| 2026-04-14 | HENDERSON, DAVID D. | Chief Revenue Officer | Buy | 8,872 | — | — |
| 2026-04-14 | HENDERSON, DAVID D. | Chief Revenue Officer | Buy | 5,916 | — | — |
| 2026-04-14 | FUNDLER, YEVGENY | Chief Legal Officer &Secretary | Buy | 5,916 | — | — |
| 2026-04-10 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 42,511 | — | — |
| 2026-02-10 | GOLDMAN, JAMES A | Director | Buy | 556 | — | — |
| 2025-10-13 | ROTENBERG, LESLI | Director | Sale | 650 | $60.99 | $39640.51 |
| 2025-10-13 | ROTENBERG, LESLI | Director | Sale | 350 | $61.99 | $21694.99 |
| 2025-10-06 | ROTENBERG, LESLI | Director | Sale | 941 | $59.91 | $56379.36 |
| 2025-10-06 | ROTENBERG, LESLI | Director | Sale | 59 | $61.04 | $3601.40 |
| 2025-10-06 | LEAVITT, CRAIG | Director | Sale | 2,908 | $60.45 | $175776.68 |
| 2025-10-06 | LEAVITT, CRAIG | Director | Sale | 1,092 | $61.03 | $66644.65 |
| 2025-10-01 | LEAVITT, CRAIG | Director | Sale | 2,590 | $63.08 | $163376.16 |
| 2025-10-01 | LEAVITT, CRAIG | Director | Sale | 1,522 | $63.52 | $96675.16 |
| 2025-10-01 | LEAVITT, CRAIG | Director | Sale | 138 | $64.92 | $8959.06 |
| 2025-09-22 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 1,815 | $73.06 | $132599.54 |
| 2025-09-22 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 929 | $72.55 | $67397.74 |
| 2025-09-22 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 9,946 | $73.22 | $728237.17 |
| 2025-09-22 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 2,697 | $72.55 | $195667.89 |
| 2025-09-16 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 5,096 | $73.21 | $373054.72 |
| 2025-09-16 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 2,343 | $72.64 | $170202.78 |
| 2025-09-16 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 2,303 | $74.17 | $170813.74 |
| 2025-09-16 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 258 | $71.51 | $18448.83 |
| 2025-09-16 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 15,288 | $73.21 | $1.12M |
| 2025-09-16 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 7,030 | $72.64 | $510680.99 |
| 2025-09-16 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 6,910 | $74.17 | $512515.39 |
| 2025-09-16 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 772 | $71.51 | $55203.48 |
| 2025-08-04 | FUNDLER, YEVGENY | Chief Legal Officer &Secretary | Buy | 1,698 | — | — |
| 2025-06-24 | ROTENBERG, LESLI | Director | Sale | 1,755 | $53.52 | $93924.09 |
| 2025-06-12 | ROTENBERG, LESLI | Director | Buy | 1,856 | — | — |
| 2025-06-12 | LEAVITT, CRAIG | Director | Sale | 8,250 | $50.21 | $414238.28 |
| 2025-06-12 | LEAVITT, CRAIG | Director | Buy | 2,475 | — | — |
| 2025-06-12 | JOHNSON, RICHARD A | Director | Buy | 1,856 | — | — |
| 2025-06-12 | IYENGAR, NARAYAN RAGHU | Director | Buy | 1,856 | — | — |
| 2025-06-12 | CARRARA, GEORGE | Director | Buy | 1,856 | — | — |
| 2025-06-09 | FENCL, ERIC R | CAO, Gen. Counsel & Secretary | Sale | 16,466 | $48.41 | $797069.66 |
| 2025-06-05 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 19,605 | $45.30 | $888124.14 |
| 2025-06-05 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 11,645 | $46.44 | $540808.94 |
| 2025-06-03 | TODOROVIC, VOJIN | Chief Financial Officer | Buy | 4,698 | — | — |
| 2025-06-03 | JOHN, SHARON PRICE | Director, President and CEO | Buy | 9,897 | — | — |
| 2025-06-03 | HURT, J. CHRISTOPHER | Chief Operations Officer | Buy | 4,698 | — | — |
| 2025-06-03 | HENDERSON, DAVID D. | Chief Revenue Officer | Buy | 4,698 | — | — |
| 2025-06-03 | FENCL, ERIC R | CAO, Gen. Counsel & Secretary | Sale | 6,993 | $48.50 | $339160.50 |
| 2025-06-03 | FENCL, ERIC R | CAO, Gen. Counsel & Secretary | Buy | 4,698 | — | — |
| 2025-06-02 | CARRARA, GEORGE | Director | Sale | 6,000 | $47.85 | $287093.40 |
| 2025-04-30 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 4,399 | $35.28 | $155196.72 |
| 2025-04-30 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 22,014 | $35.28 | $776653.92 |
| 2025-04-30 | HURT, J. CHRISTOPHER | Chief Operations Officer | Sale | 4,399 | $35.28 | $155196.72 |
| 2025-04-30 | HENDERSON, DAVID D. | Chief Revenue Officer | Sale | 253 | $35.28 | $8925.84 |
| 2025-04-30 | FENCL, ERIC R | CAO, Gen. Counsel & Secretary | Sale | 4,107 | $35.28 | $144894.96 |
| 2025-04-15 | TODOROVIC, VOJIN | Chief Financial Officer | Buy | 6,997 | — | — |
| 2025-04-15 | JOHN, SHARON PRICE | Director, President and CEO | Buy | 40,814 | — | — |
| 2025-04-15 | HURT, J. CHRISTOPHER | Chief Operations Officer | Buy | 6,997 | — | — |
| 2025-04-15 | FENCL, ERIC R | CAO, Gen. Counsel & Secretary | Buy | 6,414 | — | — |
| 2025-03-05 | JOHNSON, RICHARD A | Director | Buy | 605 | — | — |
| 2025-01-21 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 5,000 | $40.08 | $200382.00 |
| 2025-01-21 | HURT, J. CHRISTOPHER | Chief Operations Officer | Sale | 6,210 | $39.91 | $247839.24 |
| 2025-01-15 | HURT, J. CHRISTOPHER | Chief Operations Officer | Sale | 12,635 | $39.53 | $499441.33 |
| 2025-01-13 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 12,300 | $41.46 | $509913.72 |
| 2025-01-13 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 2,700 | $42.00 | $113404.05 |
| 2025-01-10 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 53,462 | $42.02 | $2.25M |
| 2025-01-10 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 500 | $42.55 | $21276.00 |
| 2025-01-07 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 67,778 | $46.05 | $3.12M |
| 2025-01-07 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 1,081 | $46.56 | $50327.68 |
| 2024-12-13 | LEAVITT, CRAIG | Director | Sale | 2,500 | $41.36 | $103410.00 |
| 2024-12-09 | ROTENBERG, LESLI | Director | Sale | 2,473 | $41.10 | $101647.22 |
| 2024-12-09 | FENCL, ERIC R | CAO, Gen. Counsel & Secretary | Sale | 9,074 | $40.28 | $365532.48 |
| 2024-10-15 | CARRARA, GEORGE | Director | Sale | 2,500 | $36.27 | $90675.00 |
| 2024-10-08 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 48,325 | $35.19 | $1.70M |
| 2024-10-07 | FENCL, ERIC R | CAO, Gen. Counsel & Secretary | Sale | 17,274 | $35.05 | $605465.79 |
| 2024-10-04 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 12,635 | $35.42 | $447575.92 |
| 2024-09-16 | HENDERSON, DAVID D. | Chief Revenue Officer | Buy | 2,163 | — | — |
| 2024-09-03 | JOHN, SHARON PRICE | Director, President and CEO | Sale | 50,000 | $33.32 | $1.67M |
| 2024-08-29 | TODOROVIC, VOJIN | Chief Financial Officer | Sale | 10,294 | $33.37 | $343493.28 |
Frequently asked questions
Are BBW insiders buying or selling?
Over the transactions on record, BBW insiders have been net sellers, with about $22.51M in stock sold across 64 sales. The entries tagged as buys are stock grants and option exercises recorded at $0, not open-market purchases.
Does insider selling at BBW mean the stock will fall?
Not by itself. Most executive selling is pre-scheduled through 10b5-1 plans filed months in advance, and insiders sell for diversification, taxes, and liquidity far more often than out of any view on the price. Insider buying is the stronger signal, especially when several insiders buy around the same time, because there is usually only one reason to put personal cash into the stock.
Which BBW insiders are selling the most?
Recent selling is concentrated in a few names. JOHN, SHARON PRICE accounts for the largest share on record, with about $14.64M sold. Selling by one or two individuals matters less than broad selling across the whole leadership team, which is the pattern worth watching.