WallStSmart
AREB

American Rebel Holdings Inc

NASDAQ: AREB · CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES

$0.16
+10.57% today

Updated 2026-06-05

Market cap
$1.28M
P/E ratio
P/S ratio
0.13x
EPS (TTM)
$-10,209.78
Dividend yield
52W range
$0 – $122,000
Volume
6.9M

American Rebel Holdings Inc (AREB) Financial statements

SEC filings — annual and quarterly data.

Profit margin
-360.48%
Operating margin
-155.03%
ROE
-372.00%
ROA
-44.10%
Debt/equity

Margin trends — annual

Gross margin Operating margin Profit margin
YearRevenueNet incomeGross marginOp. marginProfit margin
2014$0.00$0.00
2015$0.00$-110890.00
2016$7103.00$-1.36M-746.49%-19,041.87%-19,196.20%
2017$46396.00$-2.94M-70.09%-5,775.84%-6,342.87%
2018$131274.00$-2.00M10.25%-1,303.91%-1,524.83%
2019$535109.00$-7.60M29.16%-1,121.31%-1,420.66%
2020$1.26M$-5.98M24.15%-220.75%-476.31%
2021$986826.00$-6.10M17.70%-335.56%-618.04%
2022$7.95M$-10.09M-10.15%-100.64%-126.92%
2023$16.23M$-11.10M18.71%-48.92%-68.40%
2024$11.42M$-17.60M-1.05%-107.00%-154.15%
2025$9.52M$-34.33M-2.08%-155.03%-360.48%

Frequently asked questions

What is American Rebel Holdings Inc's revenue?

American Rebel Holdings Inc's trailing twelve-month revenue is $9.52M. Revenue is the top line the whole model builds on, and at this scale the question shifts from how fast it grows to whether margins hold as it compounds.

How profitable is AREB?

In its most recent fiscal year, AREB ran a gross margin of -2.08%, an operating margin of -155.03%, and a net margin of -360.48%. Margins this high mean most of each extra dollar of revenue drops through to profit, which is the signature of real pricing power.

How much free cash flow does AREB generate?

AREB produced $-7.55M in free cash flow in its most recent fiscal year. Free cash flow is what is left after running and reinvesting in the business, and it is the cash that actually funds buybacks, dividends, and a stronger balance sheet.