Stifel Financial Corporation (SF)vsSun Life Financial Inc. (SLF)
SF
Stifel Financial Corporation
$70.72
-0.98%
FINANCIAL SERVICES · Cap: $11.15B
SLF
Sun Life Financial Inc.
$73.72
+1.04%
FINANCIAL SERVICES · Cap: $41.00B
Smart Verdict
WallStSmart Research — data-driven comparison
Sun Life Financial Inc. generates 515% more annual revenue ($34.90B vs $5.67B). SF leads profitability with a 15.6% profit margin vs 8.8%. SF appears more attractively valued with a PEG of 0.95. SF earns a higher WallStSmart Score of 81/100 (A-).
SF
Exceptional Buy81
out of 100
Grade: A-
SLF
Buy51
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 469.2% YoY
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Strong operational efficiency at 21.6%
Reasonable price relative to book value
Generating 4.1B in free cash flow
Areas to Watch
Negative free cash flow — burning cash
Distress zone — elevated risk
0.2% revenue growth
Earnings declined 48.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : SF
The strongest argument for SF centers on EPS Growth, PEG Ratio, P/E Ratio. Profitability is solid with margins at 15.6% and operating margin at 21.6%. Revenue growth of 14.3% demonstrates continued momentum.
Bull Case : SLF
The strongest argument for SLF centers on Price/Book, Free Cash Flow. PEG of 1.42 suggests the stock is reasonably priced for its growth.
Bear Case : SF
The primary concerns for SF are Free Cash Flow, Altman Z-Score.
Bear Case : SLF
The primary concerns for SLF are Revenue Growth, EPS Growth.
Key Dynamics to Monitor
SF profiles as a mature stock while SLF is a value play — different risk/reward profiles.
SF carries more volatility with a beta of 1.01 — expect wider price swings.
SF is growing revenue faster at 14.3% — sustainability is the question.
SLF generates stronger free cash flow (4.1B), providing more financial flexibility.
Bottom Line
SF scores higher overall (81/100 vs 51/100), backed by strong 15.6% margins and 14.3% revenue growth. Both earn "Exceptional Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Stifel Financial Corporation
FINANCIAL SERVICES · CAPITAL MARKETS · USA
Stifel Financial Corp. The company is headquartered in St. Louis, Missouri.
Sun Life Financial Inc.
FINANCIAL SERVICES · INSURANCE - DIVERSIFIED · USA
Sun Life Financial Inc., a financial services company, provides insurance, wealth and asset management solutions to individuals and corporate clients around the world. The company is headquartered in Toronto, Canada.
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