Purple Innovation Inc (PRPL)vsWhirlpool Corporation (WHR)
PRPL
Purple Innovation Inc
$0.58
-15.96%
CONSUMER CYCLICAL · Cap: $76.97M
WHR
Whirlpool Corporation
$55.22
+2.56%
CONSUMER CYCLICAL · Cap: $3.56B
Smart Verdict
WallStSmart Research — data-driven comparison
Whirlpool Corporation generates 3297% more annual revenue ($15.52B vs $457.01M). WHR leads profitability with a 2.1% profit margin vs -12.4%. WHR appears more attractively valued with a PEG of 1.04. WHR earns a higher WallStSmart Score of 51/100 (C-).
PRPL
Hold37
out of 100
Grade: F
WHR
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for PRPL.
Margin of Safety
-141.2%
Fair Value
$38.49
Current Price
$55.22
$16.73 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Expensive relative to growth rate
0.1% revenue growth
Smaller company, higher risk/reward
ROE of -102.7% — below average capital efficiency
2.1% margin — thin
Operating margin of 3.4%
Weak financial health signals
Revenue declined 0.9%
Comparative Analysis Report
WallStSmart ResearchBull Case : PRPL
PRPL has a balanced fundamental profile.
Bull Case : WHR
The strongest argument for WHR centers on P/E Ratio, Price/Book. PEG of 1.04 suggests the stock is reasonably priced for its growth.
Bear Case : PRPL
The primary concerns for PRPL are PEG Ratio, Revenue Growth, Market Cap.
Bear Case : WHR
The primary concerns for WHR are Profit Margin, Operating Margin, Piotroski F-Score. Thin 2.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
PRPL profiles as a turnaround stock while WHR is a value play — different risk/reward profiles.
PRPL carries more volatility with a beta of 1.89 — expect wider price swings.
PRPL is growing revenue faster at 0.1% — sustainability is the question.
WHR generates stronger free cash flow (1.0B), providing more financial flexibility.
Bottom Line
WHR scores higher overall (51/100 vs 37/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Purple Innovation Inc
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company is headquartered in Lehi, Utah.
Whirlpool Corporation
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.
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