Purple Innovation Inc (PRPL)vsWhirlpool Corporation (WHR)
PRPL
Purple Innovation Inc
$3.27
-2.68%
CONSUMER CYCLICAL · Cap: $16.61M
WHR
Whirlpool Corporation
$35.21
-1.89%
CONSUMER CYCLICAL · Cap: $2.40B
Smart Verdict
WallStSmart Research — data-driven comparison
Whirlpool Corporation generates 3191% more annual revenue ($14.92B vs $453.45M). WHR leads profitability with a 1.3% profit margin vs -10.7%. WHR appears more attractively valued with a PEG of 1.04. WHR earns a higher WallStSmart Score of 52/100 (C-).
PRPL
Avoid33
out of 100
Grade: F
WHR
Buy52
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -10271.0% — below average capital efficiency
Revenue declined 6.5%
ROE of 4.3% — below average capital efficiency
1.3% margin — thin
Operating margin of 1.6%
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : PRPL
The strongest argument for PRPL centers on Debt/Equity.
Bull Case : WHR
The strongest argument for WHR centers on Price/Book, P/E Ratio. PEG of 1.04 suggests the stock is reasonably priced for its growth.
Bear Case : PRPL
The primary concerns for PRPL are Market Cap, PEG Ratio, Return on Equity.
Bear Case : WHR
The primary concerns for WHR are Return on Equity, Profit Margin, Operating Margin. Debt-to-equity of 2.05 is elevated, increasing financial risk. Thin 1.3% margins leave little buffer for downturns.
Key Dynamics to Monitor
PRPL profiles as a turnaround stock while WHR is a value play — different risk/reward profiles.
PRPL carries more volatility with a beta of 1.40 — expect wider price swings.
PRPL is growing revenue faster at -6.5% — sustainability is the question.
PRPL generates stronger free cash flow (-1M), providing more financial flexibility.
Bottom Line
WHR scores higher overall (52/100 vs 33/100). Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Purple Innovation Inc
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company is headquartered in Lehi, Utah.
Whirlpool Corporation
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.
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