Purple Innovation Inc (PRPL)vsWhirlpool Corporation (WHR)
PRPL
Purple Innovation Inc
$0.41
+3.20%
CONSUMER CYCLICAL · Cap: $42.93M
WHR
Whirlpool Corporation
$39.47
-1.33%
CONSUMER CYCLICAL · Cap: $2.78B
Smart Verdict
WallStSmart Research — data-driven comparison
Whirlpool Corporation generates 3197% more annual revenue ($15.18B vs $460.28M). WHR leads profitability with a 1.1% profit margin vs -13.7%. WHR appears more attractively valued with a PEG of 1.04. WHR earns a higher WallStSmart Score of 52/100 (C-).
PRPL
Avoid33
out of 100
Grade: F
WHR
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+85.4%
Fair Value
$4.79
Current Price
$0.41
$4.38 discount
Intrinsic value data unavailable for WHR.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Reasonable price relative to book value
Attractively priced relative to earnings
Areas to Watch
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -10271.0% — below average capital efficiency
Revenue declined 8.1%
ROE of 4.3% — below average capital efficiency
1.1% margin — thin
Operating margin of 1.3%
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : PRPL
The strongest argument for PRPL centers on Debt/Equity.
Bull Case : WHR
The strongest argument for WHR centers on Price/Book, P/E Ratio. PEG of 1.04 suggests the stock is reasonably priced for its growth.
Bear Case : PRPL
The primary concerns for PRPL are Market Cap, PEG Ratio, Return on Equity.
Bear Case : WHR
The primary concerns for WHR are Return on Equity, Profit Margin, Operating Margin. Debt-to-equity of 1.88 is elevated, increasing financial risk. Thin 1.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
PRPL profiles as a turnaround stock while WHR is a value play — different risk/reward profiles.
PRPL carries more volatility with a beta of 1.45 — expect wider price swings.
PRPL is growing revenue faster at -8.1% — sustainability is the question.
PRPL generates stronger free cash flow (1M), providing more financial flexibility.
Bottom Line
WHR scores higher overall (52/100 vs 33/100). PRPL offers better value entry with a 85.4% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Purple Innovation Inc
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company is headquartered in Lehi, Utah.
Whirlpool Corporation
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.
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