Perion Network (PERI)vsWPP PLC ADR (WPP)
PERI
Perion Network
$11.37
-0.22%
COMMUNICATION SERVICES · Cap: $369.74M
WPP
WPP PLC ADR
$27.59
-1.22%
COMMUNICATION SERVICES · Cap: $6.04B
Smart Verdict
WallStSmart Research — data-driven comparison
WPP PLC ADR generates 2940% more annual revenue ($13.26B vs $436.22M). WPP leads profitability with a -1.8% profit margin vs -3.0%. PERI appears more attractively valued with a PEG of 0.90. PERI earns a higher WallStSmart Score of 55/100 (C-).
PERI
Buy55
out of 100
Grade: C-
WPP
Avoid34
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+86.6%
Fair Value
$64.45
Current Price
$11.37
$53.08 discount
Margin of Safety
+67.0%
Fair Value
$55.46
Current Price
$27.59
$27.87 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 77.1% YoY
Conservative balance sheet, low leverage
Growing faster than its price suggests
No standout strengths identified
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -2.1% — below average capital efficiency
Revenue declined 4.6%
Trading at 8.5x book value
Operating margin of 4.1%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : PERI
The strongest argument for PERI centers on Price/Book, EPS Growth, Debt/Equity. PEG of 0.90 suggests the stock is reasonably priced for its growth.
Bull Case : WPP
WPP has a balanced fundamental profile.
Bear Case : PERI
The primary concerns for PERI are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : WPP
The primary concerns for WPP are Price/Book, Operating Margin, Piotroski F-Score. Debt-to-equity of 2.76 is elevated, increasing financial risk.
Key Dynamics to Monitor
PERI carries more volatility with a beta of 0.81 — expect wider price swings.
WPP is growing revenue faster at -4.4% — sustainability is the question.
PERI generates stronger free cash flow (3M), providing more financial flexibility.
Monitor ADVERTISING AGENCIES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PERI scores higher overall (55/100 vs 34/100). WPP offers better value entry with a 67.0% margin of safety. Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Perion Network
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
Perion Network Ltd. provides advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. The company is headquartered in Holon, Israel.
WPP PLC ADR
COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA
WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.
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