Natures Sunshine Products Inc (NATR)vsProcter & Gamble Company (PG)
NATR
Natures Sunshine Products Inc
$27.03
-0.59%
CONSUMER DEFENSIVE · Cap: $473.23M
PG
Procter & Gamble Company
$147.09
+0.43%
CONSUMER DEFENSIVE · Cap: $342.51B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 17961% more annual revenue ($86.72B vs $480.14M). PG leads profitability with a 19.2% profit margin vs 4.1%. NATR appears more attractively valued with a PEG of 2.55. PG earns a higher WallStSmart Score of 61/100 (C+).
NATR
Buy55
out of 100
Grade: C
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-24.2%
Fair Value
$21.04
Current Price
$27.03
$5.99 premium
Margin of Safety
-37.3%
Fair Value
$107.17
Current Price
$147.09
$39.92 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Reasonable price relative to book value
Earnings expanding 30.4% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Moderate valuation
4.7% revenue growth
Smaller company, higher risk/reward
4.1% margin — thin
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : NATR
The strongest argument for NATR centers on Debt/Equity, Altman Z-Score, Price/Book.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : NATR
The primary concerns for NATR are P/E Ratio, Revenue Growth, Market Cap. Thin 4.1% margins leave little buffer for downturns.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
NATR profiles as a value stock while PG is a mature play — different risk/reward profiles.
NATR carries more volatility with a beta of 0.92 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 55/100), backed by strong 19.2% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Natures Sunshine Products Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company is headquartered in Lehi, Utah.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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