Kraft Heinz Co (KHC)vsNatures Sunshine Products Inc (NATR)
KHC
Kraft Heinz Co
$21.51
+0.89%
CONSUMER DEFENSIVE · Cap: $25.24B
NATR
Natures Sunshine Products Inc
$23.77
-0.21%
CONSUMER DEFENSIVE · Cap: $415.46M
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 5095% more annual revenue ($24.94B vs $480.14M). NATR leads profitability with a 4.1% profit margin vs -23.4%. NATR earns a higher WallStSmart Score of 51/100 (C-).
KHC
Buy51
out of 100
Grade: C-
NATR
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for KHC.
Margin of Safety
+47.3%
Fair Value
$49.61
Current Price
$23.77
$25.84 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Generating 1.2B in free cash flow
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Reasonable price relative to book value
Earnings expanding 30.4% YoY
Areas to Watch
ROE of -12.8% — below average capital efficiency
Revenue declined 3.4%
Earnings declined 69.2%
Distress zone — elevated risk
4.7% revenue growth
Smaller company, higher risk/reward
4.1% margin — thin
Operating margin of 4.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Free Cash Flow. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bull Case : NATR
The strongest argument for NATR centers on Debt/Equity, Altman Z-Score, Price/Book.
Bear Case : KHC
The primary concerns for KHC are Return on Equity, Revenue Growth, EPS Growth.
Bear Case : NATR
The primary concerns for NATR are Revenue Growth, Market Cap, Profit Margin. Thin 4.1% margins leave little buffer for downturns.
Key Dynamics to Monitor
KHC profiles as a turnaround stock while NATR is a value play — different risk/reward profiles.
NATR carries more volatility with a beta of 0.87 — expect wider price swings.
NATR is growing revenue faster at 4.7% — sustainability is the question.
KHC generates stronger free cash flow (1.2B), providing more financial flexibility.
Bottom Line
KHC scores higher overall (51/100 vs 51/100). NATR offers better value entry with a 47.3% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
Natures Sunshine Products Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company is headquartered in Lehi, Utah.
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