WallStSmart

Marchex Inc (MCHX)vsWPP PLC ADR (WPP)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

WPP PLC ADR generates 30257% more annual revenue ($13.55B vs $44.64M). WPP leads profitability with a -1.6% profit margin vs -11.2%. WPP appears more attractively valued with a PEG of 4.23. WPP earns a higher WallStSmart Score of 34/100 (F).

MCHX

Avoid

30

out of 100

Grade: F

Growth: 2.7Profit: 2.0Value: 4.0Quality: 6.0
Piotroski: 2/9Altman Z: -8.70

WPP

Avoid

34

out of 100

Grade: F

Growth: 2.0Profit: 4.0Value: 5.7Quality: 2.5
Piotroski: 3/9Altman Z: 0.73
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for MCHX.

WPPUndervalued (+68.9%)

Margin of Safety

+68.9%

Fair Value

$58.87

Current Price

$17.70

$41.17 discount

UndervaluedFair: $58.87Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

MCHX2 strengths · Avg: 9.0/10
Debt/EquityHealth
0.0210/10

Conservative balance sheet, low leverage

Price/BookValuation
2.3x8/10

Reasonable price relative to book value

WPP1 strengths · Avg: 8.0/10
Free Cash FlowQuality
$1.71B8/10

Generating 1.7B in free cash flow

Areas to Watch

MCHX4 concerns · Avg: 3.0/10
EPS GrowthGrowth
0.0%4/10

0.0% earnings growth

Market CapQuality
$73.99M3/10

Smaller company, higher risk/reward

Piotroski F-ScoreQuality
2/93/10

Weak financial health signals

PEG RatioValuation
21.932/10

Expensive relative to growth rate

WPP4 concerns · Avg: 2.5/10
Operating MarginProfitability
2.2%3/10

Operating margin of 2.2%

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

PEG RatioValuation
4.232/10

Expensive relative to growth rate

Revenue GrowthGrowth
-8.3%2/10

Revenue declined 8.3%

Comparative Analysis Report

WallStSmart Research

Bull Case : MCHX

The strongest argument for MCHX centers on Debt/Equity, Price/Book.

Bull Case : WPP

The strongest argument for WPP centers on Free Cash Flow.

Bear Case : MCHX

The primary concerns for MCHX are EPS Growth, Market Cap, Piotroski F-Score.

Bear Case : WPP

The primary concerns for WPP are Operating Margin, Piotroski F-Score, PEG Ratio. Debt-to-equity of 2.69 is elevated, increasing financial risk.

Key Dynamics to Monitor

MCHX carries more volatility with a beta of 1.96 — expect wider price swings.

MCHX is growing revenue faster at -6.9% — sustainability is the question.

WPP generates stronger free cash flow (1.7B), providing more financial flexibility.

Monitor ADVERTISING AGENCIES industry trends, competitive dynamics, and regulatory changes.

Bottom Line

WPP scores higher overall (34/100 vs 30/100). Both earn "Avoid" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Marchex Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

Marchex, Inc. is a call analytics company that helps businesses connect, drive, measure, and convert callers into customers. The company is headquartered in Seattle, Washington.

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WPP PLC ADR

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

WPP plc, a creative transformation company, provides communications, expertise, trade and technology services in North America, the UK, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is headquartered in London, the United Kingdom.

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