Kroger Company (KR)vsUnilever PLC ADR (UL)
KR
Kroger Company
$73.22
+1.99%
CONSUMER DEFENSIVE · Cap: $44.96B
UL
Unilever PLC ADR
$59.37
-0.74%
CONSUMER DEFENSIVE · Cap: $129.73B
Smart Verdict
WallStSmart Research — data-driven comparison
Kroger Company generates 192% more annual revenue ($147.64B vs $50.50B). UL leads profitability with a 18.8% profit margin vs 0.7%. KR appears more attractively valued with a PEG of 1.73. KR earns a higher WallStSmart Score of 55/100 (C).
KR
Buy55
out of 100
Grade: C
UL
Buy50
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+4.7%
Fair Value
$72.07
Current Price
$73.22
$1.15 discount
Margin of Safety
-266.9%
Fair Value
$20.33
Current Price
$59.37
$39.04 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Earnings expanding 50.1% YoY
Safe zone — low bankruptcy risk
Generating 1.8B in free cash flow
Every $100 of equity generates 31 in profit
Large-cap with strong market position
Strong operational efficiency at 20.1%
Generating 5.5B in free cash flow
Areas to Watch
Expensive relative to growth rate
1.2% revenue growth
0.7% margin — thin
Operating margin of 3.5%
Expensive relative to growth rate
Revenue declined 3.2%
Earnings declined 3.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : KR
The strongest argument for KR centers on EPS Growth, Altman Z-Score, Free Cash Flow.
Bull Case : UL
The strongest argument for UL centers on Return on Equity, Market Cap, Operating Margin. Profitability is solid with margins at 18.8% and operating margin at 20.1%.
Bear Case : KR
The primary concerns for KR are PEG Ratio, Revenue Growth, Profit Margin. A P/E of 47.5x leaves little room for execution misses. Thin 0.7% margins leave little buffer for downturns.
Bear Case : UL
The primary concerns for UL are PEG Ratio, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
KR profiles as a value stock while UL is a declining play — different risk/reward profiles.
KR carries more volatility with a beta of 0.59 — expect wider price swings.
KR is growing revenue faster at 1.2% — sustainability is the question.
UL generates stronger free cash flow (5.5B), providing more financial flexibility.
Bottom Line
KR scores higher overall (55/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kroger Company
CONSUMER DEFENSIVE · GROCERY STORES · USA
The Kroger Company, or simply Kroger, is an American retail company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
Unilever PLC ADR
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Unilever PLC is a fast moving consumer goods company in Asia, Africa, the Middle East, Turkey, Russia, Ukraine, Belarus, America and Europe. The company is headquartered in London, the United Kingdom.
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