Helen of Troy Ltd (HELE)vsProcter & Gamble Company (PG)
HELE
Helen of Troy Ltd
$24.34
-2.76%
CONSUMER DEFENSIVE · Cap: $566.09M
PG
Procter & Gamble Company
$146.54
+0.86%
CONSUMER DEFENSIVE · Cap: $326.66B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 4755% more annual revenue ($86.72B vs $1.79B). PG leads profitability with a 19.2% profit margin vs -50.3%. HELE appears more attractively valued with a PEG of 0.97. PG earns a higher WallStSmart Score of 61/100 (C+).
HELE
Buy56
out of 100
Grade: C
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+71.6%
Fair Value
$62.33
Current Price
$24.34
$37.99 discount
Margin of Safety
-46.4%
Fair Value
$99.13
Current Price
$146.54
$47.41 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 24.9% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
Elevated debt levels
ROE of -112.6% — below average capital efficiency
Revenue declined 3.3%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : HELE
The strongest argument for HELE centers on Price/Book, PEG Ratio, EPS Growth. PEG of 0.97 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : HELE
The primary concerns for HELE are Market Cap, Debt/Equity, Return on Equity.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
HELE profiles as a turnaround stock while PG is a mature play — different risk/reward profiles.
HELE carries more volatility with a beta of 1.33 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 56/100), backed by strong 19.2% margins. HELE offers better value entry with a 71.6% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Helen of Troy Ltd
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Helen of Troy Limited designs, develops, imports, markets and distributes a portfolio of consumer products globally. The company is headquartered in El Paso, Texas.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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