Gray Television Inc (GTN)vsE. W. Scripps Co Class A (SSP)
GTN
Gray Television Inc
$4.67
-2.91%
COMMUNICATION SERVICES · Cap: $527.37M
SSP
E. W. Scripps Co Class A
$3.46
-8.22%
COMMUNICATION SERVICES · Cap: $300.03M
Smart Verdict
WallStSmart Research — data-driven comparison
Gray Television Inc generates 44% more annual revenue ($3.10B vs $2.15B). GTN leads profitability with a -2.8% profit margin vs -4.7%. GTN appears more attractively valued with a PEG of 0.11. GTN earns a higher WallStSmart Score of 60/100 (C+).
GTN
Buy60
out of 100
Grade: C+
SSP
Buy50
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Reasonable price relative to book value
Earnings expanding 91.3% YoY
Areas to Watch
Smaller company, higher risk/reward
ROE of -3.0% — below average capital efficiency
Revenue declined 24.2%
Negative free cash flow — burning cash
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -7.9% — below average capital efficiency
Revenue declined 23.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : GTN
The strongest argument for GTN centers on PEG Ratio, Price/Book. PEG of 0.11 suggests the stock is reasonably priced for its growth.
Bull Case : SSP
The strongest argument for SSP centers on Price/Book, EPS Growth.
Bear Case : GTN
The primary concerns for GTN are Market Cap, Return on Equity, Revenue Growth.
Bear Case : SSP
The primary concerns for SSP are Market Cap, PEG Ratio, Return on Equity.
Key Dynamics to Monitor
GTN carries more volatility with a beta of 0.87 — expect wider price swings.
SSP is growing revenue faster at -23.1% — sustainability is the question.
SSP generates stronger free cash flow (31M), providing more financial flexibility.
Monitor BROADCASTING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GTN scores higher overall (60/100 vs 50/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Gray Television Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Gray Television, Inc., a television broadcasting company, owns and / or operates television stations and digital assets in the United States. The company is headquartered in Atlanta, Georgia.
E. W. Scripps Co Class A
COMMUNICATION SERVICES · BROADCASTING · USA
EW Scripps Company is a media company through a portfolio of local and national media brands. The company is headquartered in Cincinnati, Ohio.
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