Gray Television Inc (GTN)vsSinclair Broadcast Group Inc (SBGI)
GTN
Gray Television Inc
$4.81
-0.21%
COMMUNICATION SERVICES · Cap: $527.37M
SBGI
Sinclair Broadcast Group Inc
$13.24
-0.15%
COMMUNICATION SERVICES · Cap: $949.67M
Smart Verdict
WallStSmart Research — data-driven comparison
Sinclair Broadcast Group Inc generates 2% more annual revenue ($3.17B vs $3.10B). GTN leads profitability with a -2.8% profit margin vs -3.5%. GTN appears more attractively valued with a PEG of 0.11. GTN earns a higher WallStSmart Score of 60/100 (C+).
GTN
Buy60
out of 100
Grade: C+
SBGI
Hold44
out of 100
Grade: D
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Reasonable price relative to book value
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
Smaller company, higher risk/reward
ROE of -3.0% — below average capital efficiency
Revenue declined 24.2%
Negative free cash flow — burning cash
Smaller company, higher risk/reward
Weak financial health signals
ROE of -22.4% — below average capital efficiency
Revenue declined 16.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : GTN
The strongest argument for GTN centers on PEG Ratio, Price/Book. PEG of 0.11 suggests the stock is reasonably priced for its growth.
Bull Case : SBGI
The strongest argument for SBGI centers on PEG Ratio, Price/Book. PEG of 0.89 suggests the stock is reasonably priced for its growth.
Bear Case : GTN
The primary concerns for GTN are Market Cap, Return on Equity, Revenue Growth.
Bear Case : SBGI
The primary concerns for SBGI are Market Cap, Piotroski F-Score, Return on Equity.
Key Dynamics to Monitor
SBGI carries more volatility with a beta of 0.95 — expect wider price swings.
SBGI is growing revenue faster at -16.7% — sustainability is the question.
SBGI generates stronger free cash flow (79M), providing more financial flexibility.
Monitor BROADCASTING industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GTN scores higher overall (60/100 vs 44/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Gray Television Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Gray Television, Inc., a television broadcasting company, owns and / or operates television stations and digital assets in the United States. The company is headquartered in Atlanta, Georgia.
Sinclair Broadcast Group Inc
COMMUNICATION SERVICES · BROADCASTING · USA
Sinclair Broadcast Group, Inc. is a diversified television media company in the United States. The company is headquartered in Hunt Valley, Maryland.
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