WallStSmart

GrowGeneration Corp (GRWG)vsUlta Beauty Inc (ULTA)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Ulta Beauty Inc generates 7629% more annual revenue ($12.71B vs $164.43M). ULTA leads profitability with a 9.4% profit margin vs -11.9%. ULTA earns a higher WallStSmart Score of 63/100 (C+).

GRWG

Hold

39

out of 100

Grade: F

Growth: 4.7Profit: 2.0Value: 5.0Quality: 7.0
Piotroski: 4/9Altman Z: -0.29

ULTA

Buy

63

out of 100

Grade: C+

Growth: 6.7Profit: 8.0Value: 4.7Quality: 6.0
Piotroski: 3/9Altman Z: 3.41
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for GRWG.

ULTASignificantly Overvalued (-23.0%)

Margin of Safety

-23.0%

Fair Value

$555.27

Current Price

$467.07

$88.20 premium

UndervaluedFair: $555.27Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GRWG2 strengths · Avg: 9.5/10
Price/BookValuation
1.0x10/10

Reasonable price relative to book value

Debt/EquityHealth
0.309/10

Conservative balance sheet, low leverage

ULTA3 strengths · Avg: 9.3/10
Return on EquityProfitability
46.1%10/10

Every $100 of equity generates 46 in profit

Altman Z-ScoreHealth
3.4110/10

Safe zone — low bankruptcy risk

P/E RatioValuation
17.5x8/10

Attractively priced relative to earnings

Areas to Watch

GRWG4 concerns · Avg: 2.3/10
Market CapQuality
$96.75M3/10

Smaller company, higher risk/reward

Return on EquityProfitability
-21.1%2/10

ROE of -21.1% — below average capital efficiency

Free Cash FlowQuality
$-5.14M2/10

Negative free cash flow — burning cash

Altman Z-ScoreHealth
-0.292/10

Distress zone — elevated risk

ULTA2 concerns · Avg: 3.5/10
PEG RatioValuation
1.624/10

Expensive relative to growth rate

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : GRWG

The strongest argument for GRWG centers on Price/Book, Debt/Equity.

Bull Case : ULTA

The strongest argument for ULTA centers on Return on Equity, Altman Z-Score, P/E Ratio. Revenue growth of 11.1% demonstrates continued momentum.

Bear Case : GRWG

The primary concerns for GRWG are Market Cap, Return on Equity, Free Cash Flow.

Bear Case : ULTA

The primary concerns for ULTA are PEG Ratio, Piotroski F-Score.

Key Dynamics to Monitor

GRWG profiles as a turnaround stock while ULTA is a value play — different risk/reward profiles.

GRWG carries more volatility with a beta of 2.48 — expect wider price swings.

ULTA is growing revenue faster at 11.1% — sustainability is the question.

ULTA generates stronger free cash flow (204M), providing more financial flexibility.

Bottom Line

ULTA scores higher overall (63/100 vs 39/100) and 11.1% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

GrowGeneration Corp

CONSUMER CYCLICAL · SPECIALTY RETAIL · USA

GrowGeneration Corp. The company is headquartered in Denver, Colorado.

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Ulta Beauty Inc

CONSUMER CYCLICAL · SPECIALTY RETAIL · USA

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.

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