GrowGeneration Corp (GRWG)vsUlta Beauty Inc (ULTA)
GRWG
GrowGeneration Corp
$1.13
0.00%
CONSUMER CYCLICAL · Cap: $69.42M
ULTA
Ulta Beauty Inc
$526.14
+2.12%
CONSUMER CYCLICAL · Cap: $23.10B
Smart Verdict
WallStSmart Research — data-driven comparison
Ulta Beauty Inc generates 7562% more annual revenue ($12.39B vs $161.74M). ULTA leads profitability with a 9.3% profit margin vs -14.9%. ULTA earns a higher WallStSmart Score of 55/100 (C-).
GRWG
Hold40
out of 100
Grade: F
ULTA
Buy55
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GRWG.
Margin of Safety
-291.5%
Fair Value
$174.49
Current Price
$526.14
$351.65 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Every $100 of equity generates 44 in profit
Safe zone — low bankruptcy risk
Areas to Watch
1.0% revenue growth
Smaller company, higher risk/reward
ROE of -22.1% — below average capital efficiency
Negative free cash flow — burning cash
Expensive relative to growth rate
Trading at 8.3x book value
Earnings declined 5.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : GRWG
The strongest argument for GRWG centers on Price/Book.
Bull Case : ULTA
The strongest argument for ULTA centers on Return on Equity, Altman Z-Score. Revenue growth of 11.8% demonstrates continued momentum.
Bear Case : GRWG
The primary concerns for GRWG are Revenue Growth, Market Cap, Return on Equity.
Bear Case : ULTA
The primary concerns for ULTA are PEG Ratio, Price/Book, EPS Growth.
Key Dynamics to Monitor
GRWG profiles as a turnaround stock while ULTA is a value play — different risk/reward profiles.
GRWG carries more volatility with a beta of 2.40 — expect wider price swings.
ULTA is growing revenue faster at 11.8% — sustainability is the question.
ULTA generates stronger free cash flow (907M), providing more financial flexibility.
Bottom Line
ULTA scores higher overall (55/100 vs 40/100) and 11.8% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GrowGeneration Corp
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
GrowGeneration Corp. The company is headquartered in Denver, Colorado.
Visit Website →Ulta Beauty Inc
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.
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