Dick’s Sporting Goods Inc (DKS)vsUlta Beauty Inc (ULTA)
DKS
Dick’s Sporting Goods Inc
$121.15
-2.24%
CONSUMER CYCLICAL · Cap: $11.77B
ULTA
Ulta Beauty Inc
$540.98
-0.51%
CONSUMER CYCLICAL · Cap: $23.48B
Smart Verdict
WallStSmart Research — data-driven comparison
Dick’s Sporting Goods Inc generates 63% more annual revenue ($21.15B vs $12.96B). ULTA leads profitability with a 9.3% profit margin vs 4.0%. DKS appears more attractively valued with a PEG of 1.01. DKS earns a higher WallStSmart Score of 63/100 (C+).
DKS
Buy63
out of 100
Grade: C+
ULTA
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-19.6%
Fair Value
$170.95
Current Price
$121.15
$49.80 premium
Margin of Safety
-20.8%
Fair Value
$565.46
Current Price
$540.98
$24.48 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 53.2% year-over-year
Attractively priced relative to earnings
Reasonable price relative to book value
Every $100 of equity generates 46 in profit
Safe zone — low bankruptcy risk
Areas to Watch
4.0% margin — thin
Elevated debt levels
Weak financial health signals
Earnings declined 25.7%
Expensive relative to growth rate
Trading at 8.5x book value
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : DKS
The strongest argument for DKS centers on Revenue Growth, P/E Ratio, Price/Book. Revenue growth of 53.2% demonstrates continued momentum. PEG of 1.01 suggests the stock is reasonably priced for its growth.
Bull Case : ULTA
The strongest argument for ULTA centers on Return on Equity, Altman Z-Score.
Bear Case : DKS
The primary concerns for DKS are Profit Margin, Debt/Equity, Piotroski F-Score. Thin 4.0% margins leave little buffer for downturns.
Bear Case : ULTA
The primary concerns for ULTA are PEG Ratio, Price/Book, Piotroski F-Score.
Key Dynamics to Monitor
DKS profiles as a hypergrowth stock while ULTA is a value play — different risk/reward profiles.
DKS carries more volatility with a beta of 1.14 — expect wider price swings.
DKS is growing revenue faster at 53.2% — sustainability is the question.
DKS generates stronger free cash flow (133M), providing more financial flexibility.
Bottom Line
DKS scores higher overall (63/100 vs 61/100) and 53.2% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dick’s Sporting Goods Inc
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
DICK'S Sporting Goods, Inc., is a sporting goods retailer primarily in the eastern United States. The company is headquartered in Coraopolis, Pennsylvania.
Ulta Beauty Inc
CONSUMER CYCLICAL · SPECIALTY RETAIL · USA
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.
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