GoPro Inc (GPRO)vsZebra Technologies Corporation (ZBRA)
GPRO
GoPro Inc
$1.31
-2.24%
TECHNOLOGY · Cap: $278.58M
ZBRA
Zebra Technologies Corporation
$346.63
-0.34%
TECHNOLOGY · Cap: $16.68B
Smart Verdict
WallStSmart Research — data-driven comparison
Zebra Technologies Corporation generates 928% more annual revenue ($5.85B vs $568.59M). ZBRA leads profitability with a 9.2% profit margin vs -28.5%. ZBRA appears more attractively valued with a PEG of 0.61. ZBRA earns a higher WallStSmart Score of 74/100 (B).
GPRO
Hold37
out of 100
Grade: F
ZBRA
Strong Buy74
out of 100
Grade: B
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
-10.8%
Fair Value
$227.78
Current Price
$346.63
$118.85 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Earnings expanding 121.5% YoY
Growing faster than its price suggests
Strong operational efficiency at 21.3%
Revenue surging 20.4% year-over-year
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Premium valuation, high expectations priced in
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : ZBRA
The strongest argument for ZBRA centers on EPS Growth, PEG Ratio, Operating Margin. Revenue growth of 20.4% demonstrates continued momentum. PEG of 0.61 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : ZBRA
The primary concerns for ZBRA are P/E Ratio, Piotroski F-Score.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while ZBRA is a growth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.45 — expect wider price swings.
ZBRA is growing revenue faster at 20.4% — sustainability is the question.
ZBRA generates stronger free cash flow (198M), providing more financial flexibility.
Bottom Line
ZBRA scores higher overall (74/100 vs 37/100) and 20.4% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Zebra Technologies Corporation
TECHNOLOGY · COMMUNICATION EQUIPMENT · USA
Zebra Technologies Corporation is an American company that manufactures and sells marking, tracking, and computer printing technologies. Its products include thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card and kiosk printers that are used for barcode labeling, personal identification, and specialty printing, principally in the manufacturing, supply chain, retail, healthcare, and government sectors.
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