GoPro Inc (GPRO)vsZebra Technologies Corporation (ZBRA)
GPRO
GoPro Inc
$1.46
+1.39%
TECHNOLOGY · Cap: $238.85M
ZBRA
Zebra Technologies Corporation
$229.76
+0.60%
TECHNOLOGY · Cap: $11.17B
Smart Verdict
WallStSmart Research — data-driven comparison
Zebra Technologies Corporation generates 728% more annual revenue ($5.40B vs $651.54M). ZBRA leads profitability with a 7.8% profit margin vs -14.3%. ZBRA appears more attractively valued with a PEG of 0.48. ZBRA earns a higher WallStSmart Score of 58/100 (C).
GPRO
Hold36
out of 100
Grade: F
ZBRA
Buy58
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+10.5%
Fair Value
$281.98
Current Price
$229.76
$52.22 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Growing faster than its price suggests
Areas to Watch
0.4% revenue growth
Smaller company, higher risk/reward
ROE of -81.9% — below average capital efficiency
Earnings declined 93.7%
Moderate valuation
7.8% margin — thin
Weak financial health signals
Earnings declined 55.8%
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : ZBRA
The strongest argument for ZBRA centers on PEG Ratio. Revenue growth of 10.6% demonstrates continued momentum. PEG of 0.48 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Revenue Growth, Market Cap, Return on Equity.
Bear Case : ZBRA
The primary concerns for ZBRA are P/E Ratio, Profit Margin, Piotroski F-Score.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while ZBRA is a value play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.47 — expect wider price swings.
ZBRA is growing revenue faster at 10.6% — sustainability is the question.
ZBRA generates stronger free cash flow (327M), providing more financial flexibility.
Bottom Line
ZBRA scores higher overall (58/100 vs 36/100) and 10.6% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Zebra Technologies Corporation
TECHNOLOGY · COMMUNICATION EQUIPMENT · USA
Zebra Technologies Corporation is an American company that manufactures and sells marking, tracking, and computer printing technologies. Its products include thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card and kiosk printers that are used for barcode labeling, personal identification, and specialty printing, principally in the manufacturing, supply chain, retail, healthcare, and government sectors.
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