GoPro Inc (GPRO)vsUpbound Group Inc. (UPBD)
GPRO
GoPro Inc
$0.67
-2.63%
TECHNOLOGY · Cap: $207.03M
UPBD
Upbound Group Inc.
$23.88
-5.50%
TECHNOLOGY · Cap: $1.47B
Smart Verdict
WallStSmart Research — data-driven comparison
Upbound Group Inc. generates 731% more annual revenue ($4.73B vs $568.59M). UPBD leads profitability with a 2.4% profit margin vs -28.5%. GPRO appears more attractively valued with a PEG of 0.73. UPBD earns a higher WallStSmart Score of 63/100 (C+).
GPRO
Hold37
out of 100
Grade: F
UPBD
Buy63
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
+33.7%
Fair Value
$29.86
Current Price
$23.88
$5.98 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Earnings expanding 163.6% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Smaller company, higher risk/reward
2.4% margin — thin
Weak financial health signals
Revenue declined 1.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : UPBD
The strongest argument for UPBD centers on EPS Growth, P/E Ratio, Price/Book. PEG of 1.39 suggests the stock is reasonably priced for its growth.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : UPBD
The primary concerns for UPBD are Market Cap, Profit Margin, Piotroski F-Score. Debt-to-equity of 2.17 is elevated, increasing financial risk. Thin 2.4% margins leave little buffer for downturns.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while UPBD is a value play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.61 — expect wider price swings.
UPBD is growing revenue faster at -1.6% — sustainability is the question.
UPBD generates stronger free cash flow (132M), providing more financial flexibility.
Bottom Line
UPBD scores higher overall (63/100 vs 37/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Upbound Group Inc.
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Upbound Group, Inc., an omni-channel platform company, leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. The company is headquartered in Plano, Texas.
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