GoPro Inc (GPRO)vsIturan Location and Control Ltd (ITRN)
GPRO
GoPro Inc
$1.38
-1.43%
TECHNOLOGY · Cap: $226.94M
ITRN
Ituran Location and Control Ltd
$52.67
+1.78%
TECHNOLOGY · Cap: $1.02B
Smart Verdict
WallStSmart Research — data-driven comparison
GoPro Inc generates 45% more annual revenue ($568.59M vs $393.23M). ITRN leads profitability with a 16.3% profit margin vs -28.5%. GPRO appears more attractively valued with a PEG of 0.73. ITRN earns a higher WallStSmart Score of 66/100 (B-).
GPRO
Hold37
out of 100
Grade: F
ITRN
Strong Buy66
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GPRO.
Margin of Safety
-25.2%
Fair Value
$37.94
Current Price
$52.67
$14.73 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Every $100 of equity generates 29 in profit
Attractively priced relative to earnings
Strong operational efficiency at 22.7%
Revenue surging 20.7% year-over-year
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Smaller company, higher risk/reward
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : ITRN
The strongest argument for ITRN centers on Debt/Equity, Altman Z-Score, Return on Equity. Profitability is solid with margins at 16.3% and operating margin at 22.7%. Revenue growth of 20.7% demonstrates continued momentum.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : ITRN
The primary concerns for ITRN are Market Cap, PEG Ratio.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while ITRN is a growth play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.44 — expect wider price swings.
ITRN is growing revenue faster at 20.7% — sustainability is the question.
ITRN generates stronger free cash flow (26M), providing more financial flexibility.
Bottom Line
ITRN scores higher overall (66/100 vs 37/100), backed by strong 16.3% margins and 20.7% revenue growth. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Ituran Location and Control Ltd
TECHNOLOGY · SCIENTIFIC & TECHNICAL INSTRUMENTS · USA
Ituran Location and Control Ltd., provides location-based services and wireless communication products. The company is headquartered in Azor, Israel.
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