Ituran Location and Control Ltd (ITRN)vsSony Group Corp (SONY)
ITRN
Ituran Location and Control Ltd
$52.67
+1.78%
TECHNOLOGY · Cap: $1.02B
SONY
Sony Group Corp
$23.90
+1.62%
TECHNOLOGY · Cap: $143.48B
Smart Verdict
WallStSmart Research — data-driven comparison
Sony Group Corp generates 3228496% more annual revenue ($12.70T vs $393.23M). ITRN leads profitability with a 16.3% profit margin vs -1.8%. SONY appears more attractively valued with a PEG of 1.67. ITRN earns a higher WallStSmart Score of 66/100 (B-).
ITRN
Strong Buy66
out of 100
Grade: B-
SONY
Buy59
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-25.2%
Fair Value
$37.94
Current Price
$52.67
$14.73 premium
Intrinsic value data unavailable for SONY.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Safe zone — low bankruptcy risk
Every $100 of equity generates 29 in profit
Attractively priced relative to earnings
Strong operational efficiency at 22.7%
Revenue surging 20.7% year-over-year
Generating 59.6B in free cash flow
Large-cap with strong market position
Conservative balance sheet, low leverage
Reasonable price relative to book value
Earnings expanding 47.6% YoY
Areas to Watch
Smaller company, higher risk/reward
Expensive relative to growth rate
Expensive relative to growth rate
ROE of -2.9% — below average capital efficiency
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : ITRN
The strongest argument for ITRN centers on Debt/Equity, Altman Z-Score, Return on Equity. Profitability is solid with margins at 16.3% and operating margin at 22.7%. Revenue growth of 20.7% demonstrates continued momentum.
Bull Case : SONY
The strongest argument for SONY centers on Free Cash Flow, Market Cap, Debt/Equity.
Bear Case : ITRN
The primary concerns for ITRN are Market Cap, PEG Ratio.
Bear Case : SONY
The primary concerns for SONY are PEG Ratio, Return on Equity, Profit Margin.
Key Dynamics to Monitor
ITRN profiles as a growth stock while SONY is a turnaround play — different risk/reward profiles.
ITRN carries more volatility with a beta of 0.81 — expect wider price swings.
ITRN is growing revenue faster at 20.7% — sustainability is the question.
SONY generates stronger free cash flow (59.6B), providing more financial flexibility.
Bottom Line
ITRN scores higher overall (66/100 vs 59/100), backed by strong 16.3% margins and 20.7% revenue growth. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Ituran Location and Control Ltd
TECHNOLOGY · SCIENTIFIC & TECHNICAL INSTRUMENTS · USA
Ituran Location and Control Ltd., provides location-based services and wireless communication products. The company is headquartered in Azor, Israel.
Visit Website →Sony Group Corp
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Sony Group Corporation designs, develops, produces and sells electronic equipment, instruments and devices for the consumer, professional and industrial markets worldwide. The company is headquartered in Tokyo, Japan.
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