GoPro Inc (GPRO)vsImmersion Corporation (IMMR)
GPRO
GoPro Inc
$1.38
-1.43%
TECHNOLOGY · Cap: $226.94M
IMMR
Immersion Corporation
$7.40
+0.54%
TECHNOLOGY · Cap: $250.27M
Smart Verdict
WallStSmart Research — data-driven comparison
Immersion Corporation generates 204% more annual revenue ($1.73B vs $568.59M). IMMR leads profitability with a 0.3% profit margin vs -28.5%. GPRO appears more attractively valued with a PEG of 0.73. IMMR earns a higher WallStSmart Score of 40/100 (D).
GPRO
Hold37
out of 100
Grade: F
IMMR
Hold40
out of 100
Grade: D
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Conservative balance sheet, low leverage
Growing faster than its price suggests
Reasonable price relative to book value
Areas to Watch
Smaller company, higher risk/reward
Weak financial health signals
ROE of -236.1% — below average capital efficiency
Revenue declined 31.3%
Expensive relative to growth rate
Smaller company, higher risk/reward
0.3% margin — thin
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : GPRO
The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.
Bull Case : IMMR
The strongest argument for IMMR centers on Price/Book.
Bear Case : GPRO
The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.
Bear Case : IMMR
The primary concerns for IMMR are PEG Ratio, Market Cap, Profit Margin. A P/E of 53.9x leaves little room for execution misses. Thin 0.3% margins leave little buffer for downturns.
Key Dynamics to Monitor
GPRO profiles as a turnaround stock while IMMR is a value play — different risk/reward profiles.
GPRO carries more volatility with a beta of 2.44 — expect wider price swings.
IMMR is growing revenue faster at -5.2% — sustainability is the question.
IMMR generates stronger free cash flow (79M), providing more financial flexibility.
Bottom Line
IMMR scores higher overall (40/100 vs 37/100). Both earn "Hold" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
GoPro Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.
Immersion Corporation
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Immersion Corporation creates, designs, develops, and licenses haptic technologies that enable people to use their sense of touch to interact and experience various digital products in North America, Europe, and Asia. The company is headquartered in San Francisco, California.
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