Immersion Corporation (IMMR)vsSonos Inc (SONO)
IMMR
Immersion Corporation
$6.13
+4.43%
TECHNOLOGY · Cap: $197.61M
SONO
Sonos Inc
$14.67
+1.31%
TECHNOLOGY · Cap: $1.77B
Smart Verdict
WallStSmart Research — data-driven comparison
Immersion Corporation generates 18% more annual revenue ($1.70B vs $1.44B). IMMR leads profitability with a 1.0% profit margin vs -1.2%. IMMR earns a higher WallStSmart Score of 52/100 (C-).
IMMR
Buy52
out of 100
Grade: C-
SONO
Hold42
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for IMMR.
Margin of Safety
+42.1%
Fair Value
$28.49
Current Price
$14.67
$13.82 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 87.5% YoY
Areas to Watch
Expensive relative to growth rate
Smaller company, higher risk/reward
1.0% margin — thin
Earnings declined 61.5%
Smaller company, higher risk/reward
ROE of -3.9% — below average capital efficiency
Revenue declined 0.9%
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : IMMR
The strongest argument for IMMR centers on P/E Ratio, Price/Book.
Bull Case : SONO
The strongest argument for SONO centers on EPS Growth.
Bear Case : IMMR
The primary concerns for IMMR are PEG Ratio, Market Cap, Profit Margin. Thin 1.0% margins leave little buffer for downturns.
Bear Case : SONO
The primary concerns for SONO are Market Cap, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
IMMR profiles as a value stock while SONO is a turnaround play — different risk/reward profiles.
SONO carries more volatility with a beta of 2.00 — expect wider price swings.
IMMR is growing revenue faster at 5.5% — sustainability is the question.
SONO generates stronger free cash flow (157M), providing more financial flexibility.
Bottom Line
IMMR scores higher overall (52/100 vs 42/100). SONO offers better value entry with a 42.1% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Immersion Corporation
TECHNOLOGY · SOFTWARE - APPLICATION · USA
Immersion Corporation creates, designs, develops, and licenses haptic technologies that enable people to use their sense of touch to interact and experience various digital products in North America, Europe, and Asia. The company is headquartered in San Francisco, California.
Sonos Inc
TECHNOLOGY · CONSUMER ELECTRONICS · USA
Sonos, Inc. designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and Asia Pacific. The company is headquartered in Santa Barbara, California.
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