Grocery Outlet Holding Corp (GO)vsThe Coca-Cola Company (KO)
GO
Grocery Outlet Holding Corp
$12.99
-1.14%
CONSUMER DEFENSIVE · Cap: $1.28B
KO
The Coca-Cola Company
$95.66
-0.07%
CONSUMER DEFENSIVE · Cap: $404.72B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 977% more annual revenue ($51.05B vs $4.74B). KO leads profitability with a 28.6% profit margin vs -8.0%. KO earns a higher WallStSmart Score of 61/100 (C+).
GO
Hold43
out of 100
Grade: D
KO
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+58.0%
Fair Value
$23.32
Current Price
$12.99
$10.33 discount
Margin of Safety
-46.0%
Fair Value
$64.44
Current Price
$95.66
$31.22 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Mega-cap, among the largest globally
Every $100 of equity generates 40 in profit
Strong operational efficiency at 33.4%
Keeps 29 of every $100 in revenue as profit
Generating 5.1B in free cash flow
Areas to Watch
1.1% revenue growth
Distress zone — elevated risk
Smaller company, higher risk/reward
Operating margin of 1.8%
Moderate valuation
Trading at 11.0x book value
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : GO
The strongest argument for GO centers on Price/Book.
Bull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 28.6% and operating margin at 33.4%.
Bear Case : GO
The primary concerns for GO are Revenue Growth, Altman Z-Score, Market Cap. Debt-to-equity of 2.27 is elevated, increasing financial risk.
Bear Case : KO
The primary concerns for KO are P/E Ratio, Price/Book, Debt/Equity.
Key Dynamics to Monitor
GO profiles as a turnaround stock while KO is a mature play — different risk/reward profiles.
GO carries more volatility with a beta of 0.67 — expect wider price swings.
KO is growing revenue faster at 7.4% — sustainability is the question.
KO generates stronger free cash flow (5.1B), providing more financial flexibility.
Bottom Line
KO scores higher overall (61/100 vs 43/100), backed by strong 28.6% margins. GO offers better value entry with a 58.0% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Grocery Outlet Holding Corp
CONSUMER DEFENSIVE · GROCERY STORES · USA
Grocery Outlet Holding Corp. The company is headquartered in Emeryville, California.
Visit Website →The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Visit Website →Compare with Other GROCERY STORES Stocks
Want to dig deeper into these stocks?