Frontdoor Inc (FTDR)vsRollins Inc (ROL)
FTDR
Frontdoor Inc
$63.64
+0.69%
CONSUMER CYCLICAL · Cap: $4.83B
ROL
Rollins Inc
$46.51
+0.30%
CONSUMER CYCLICAL · Cap: $22.72B
Smart Verdict
WallStSmart Research — data-driven comparison
Rollins Inc generates 82% more annual revenue ($3.84B vs $2.12B). ROL leads profitability with a 13.8% profit margin vs 12.2%. FTDR appears more attractively valued with a PEG of 2.38. FTDR earns a higher WallStSmart Score of 57/100 (C).
FTDR
Buy57
out of 100
Grade: C
ROL
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-39.1%
Fair Value
$40.46
Current Price
$63.64
$23.18 premium
Margin of Safety
+30.2%
Fair Value
$67.65
Current Price
$46.51
$21.14 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 113 in profit
Every $100 of equity generates 38 in profit
Areas to Watch
Expensive relative to growth rate
Trading at 19.5x book value
Elevated debt levels
Trading at 16.3x book value
1.3% earnings growth
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FTDR
The strongest argument for FTDR centers on Return on Equity.
Bull Case : ROL
The strongest argument for ROL centers on Return on Equity. Revenue growth of 10.2% demonstrates continued momentum.
Bear Case : FTDR
The primary concerns for FTDR are PEG Ratio, Price/Book, Debt/Equity. Debt-to-equity of 5.15 is elevated, increasing financial risk.
Bear Case : ROL
The primary concerns for ROL are Price/Book, EPS Growth, Piotroski F-Score. A P/E of 43.3x leaves little room for execution misses.
Key Dynamics to Monitor
FTDR carries more volatility with a beta of 1.51 — expect wider price swings.
ROL is growing revenue faster at 10.2% — sustainability is the question.
FTDR generates stronger free cash flow (113M), providing more financial flexibility.
Monitor PERSONAL SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
FTDR scores higher overall (57/100 vs 52/100). ROL offers better value entry with a 30.2% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Frontdoor Inc
CONSUMER CYCLICAL · PERSONAL SERVICES · USA
front door, inc. The company is headquartered in Memphis, Tennessee.
Visit Website →Rollins Inc
CONSUMER CYCLICAL · PERSONAL SERVICES · USA
Rollins, Inc. is a North American consumer and commercial services company.
Visit Website →Compare with Other PERSONAL SERVICES Stocks
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