Floor & Decor Holdings Inc (FND)vsPurple Innovation Inc (PRPL)
FND
Floor & Decor Holdings Inc
$47.41
-3.05%
CONSUMER CYCLICAL · Cap: $5.77B
PRPL
Purple Innovation Inc
$0.41
+3.20%
CONSUMER CYCLICAL · Cap: $42.93M
Smart Verdict
WallStSmart Research — data-driven comparison
Floor & Decor Holdings Inc generates 916% more annual revenue ($4.68B vs $460.28M). FND leads profitability with a 4.3% profit margin vs -13.7%. FND appears more attractively valued with a PEG of 2.20. FND earns a higher WallStSmart Score of 40/100 (D).
FND
Hold40
out of 100
Grade: D
PRPL
Avoid33
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+15.3%
Fair Value
$81.36
Current Price
$47.41
$33.95 discount
Margin of Safety
+85.4%
Fair Value
$4.79
Current Price
$0.41
$4.38 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
Moderate valuation
4.3% margin — thin
Operating margin of 4.5%
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -10271.0% — below average capital efficiency
Revenue declined 8.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : FND
The strongest argument for FND centers on Price/Book.
Bull Case : PRPL
The strongest argument for PRPL centers on Debt/Equity.
Bear Case : FND
The primary concerns for FND are PEG Ratio, P/E Ratio, Profit Margin. Thin 4.3% margins leave little buffer for downturns.
Bear Case : PRPL
The primary concerns for PRPL are Market Cap, PEG Ratio, Return on Equity.
Key Dynamics to Monitor
FND profiles as a value stock while PRPL is a turnaround play — different risk/reward profiles.
FND carries more volatility with a beta of 1.62 — expect wider price swings.
FND is growing revenue faster at -0.7% — sustainability is the question.
FND generates stronger free cash flow (46M), providing more financial flexibility.
Bottom Line
FND scores higher overall (40/100 vs 33/100). PRPL offers better value entry with a 85.4% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Floor & Decor Holdings Inc
CONSUMER CYCLICAL · HOME IMPROVEMENT RETAIL · USA
Floor & Decor Holdings, Inc. is a multi-channel specialty retailer of hard surface flooring and related accessories. The company is headquartered in Atlanta, Georgia.
Visit Website →Purple Innovation Inc
CONSUMER CYCLICAL · FURNISHINGS, FIXTURES & APPLIANCES · USA
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company is headquartered in Lehi, Utah.
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