Franklin Covey Company (FC)vsProcter & Gamble Company (PG)
FC
Franklin Covey Company
$21.20
-1.99%
CONSUMER DEFENSIVE · Cap: $243.60M
PG
Procter & Gamble Company
$146.46
+0.43%
CONSUMER DEFENSIVE · Cap: $342.51B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 32990% more annual revenue ($86.72B vs $262.06M). PG leads profitability with a 19.2% profit margin vs -0.9%. FC appears more attractively valued with a PEG of 0.95. PG earns a higher WallStSmart Score of 61/100 (C+).
FC
Hold37
out of 100
Grade: F
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+19.9%
Fair Value
$23.42
Current Price
$21.20
$2.22 discount
Margin of Safety
-37.3%
Fair Value
$107.17
Current Price
$146.46
$39.29 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
0.1% revenue growth
Smaller company, higher risk/reward
ROE of -4.2% — below average capital efficiency
Earnings declined 61.3%
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FC
The strongest argument for FC centers on PEG Ratio. PEG of 0.95 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : FC
The primary concerns for FC are Revenue Growth, Market Cap, Return on Equity.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
FC profiles as a turnaround stock while PG is a mature play — different risk/reward profiles.
FC carries more volatility with a beta of 0.58 — expect wider price swings.
PG is growing revenue faster at 7.4% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 37/100), backed by strong 19.2% margins. FC offers better value entry with a 19.9% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Franklin Covey Company
CONSUMER DEFENSIVE · EDUCATION & TRAINING SERVICES · USA
Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, leadership, and educational improvement for organizations and individuals globally. The company is headquartered in Salt Lake City, Utah.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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