Farmer Bros. Co (FARM)vsThe Kraft Heinz Company (KHC)
FARM
Farmer Bros. Co
$1.28
0.00%
CONSUMER DEFENSIVE · Cap: $28.09M
KHC
The Kraft Heinz Company
$24.48
+0.87%
CONSUMER DEFENSIVE · Cap: $28.91B
Smart Verdict
WallStSmart Research — data-driven comparison
The Kraft Heinz Company generates 7237% more annual revenue ($24.78B vs $337.72M). FARM leads profitability with a -5.5% profit margin vs -14.0%. KHC appears more attractively valued with a PEG of 2.80. KHC earns a higher WallStSmart Score of 45/100 (D+).
FARM
Avoid34
out of 100
Grade: F
KHC
Hold45
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+87.6%
Fair Value
$13.19
Current Price
$1.28
$11.91 discount
Margin of Safety
+13.4%
Fair Value
$28.85
Current Price
$24.48
$4.37 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Reasonable price relative to book value
Areas to Watch
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -48.3% — below average capital efficiency
Revenue declined 1.2%
Expensive relative to growth rate
ROE of -9.6% — below average capital efficiency
Revenue declined 2.0%
Earnings declined 11.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : FARM
The strongest argument for FARM centers on Price/Book.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book.
Bear Case : FARM
The primary concerns for FARM are Market Cap, PEG Ratio, Return on Equity.
Bear Case : KHC
The primary concerns for KHC are PEG Ratio, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
FARM carries more volatility with a beta of 1.13 — expect wider price swings.
FARM is growing revenue faster at -1.2% — sustainability is the question.
KHC generates stronger free cash flow (702M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
KHC scores higher overall (45/100 vs 34/100). FARM offers better value entry with a 87.6% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Farmer Bros. Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Farmer Bros. The company is headquartered in Northlake, Texas.
The Kraft Heinz Company
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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