Farmer Bros. Co (FARM)vsGeneral Mills Inc (GIS)
FARM
Farmer Bros. Co
$1.28
0.00%
CONSUMER DEFENSIVE · Cap: $28.09M
GIS
General Mills Inc
$38.18
+0.66%
CONSUMER DEFENSIVE · Cap: $19.08B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 5356% more annual revenue ($18.42B vs $337.72M). GIS leads profitability with a -0.5% profit margin vs -5.5%. FARM appears more attractively valued with a PEG of 7.45. GIS earns a higher WallStSmart Score of 42/100 (D).
FARM
Avoid34
out of 100
Grade: F
GIS
Hold42
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+87.6%
Fair Value
$13.19
Current Price
$1.28
$11.91 discount
Intrinsic value data unavailable for GIS.
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
No standout strengths identified
Areas to Watch
Smaller company, higher risk/reward
Expensive relative to growth rate
ROE of -48.3% — below average capital efficiency
Revenue declined 1.2%
2.2% revenue growth
Grey zone — moderate risk
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : FARM
The strongest argument for FARM centers on Price/Book.
Bull Case : GIS
GIS has a balanced fundamental profile.
Bear Case : FARM
The primary concerns for FARM are Market Cap, PEG Ratio, Return on Equity.
Bear Case : GIS
The primary concerns for GIS are Revenue Growth, Altman Z-Score, Debt/Equity. Debt-to-equity of 1.84 is elevated, increasing financial risk.
Key Dynamics to Monitor
FARM carries more volatility with a beta of 1.13 — expect wider price swings.
GIS is growing revenue faster at 2.2% — sustainability is the question.
GIS generates stronger free cash flow (368M), providing more financial flexibility.
Monitor PACKAGED FOODS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
GIS scores higher overall (42/100 vs 34/100). FARM offers better value entry with a 87.6% margin of safety. Both earn "Hold" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Farmer Bros. Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Farmer Bros. The company is headquartered in Northlake, Texas.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
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