WallStSmart

DoubleVerify Holdings Inc (DV)vsAlphabet Inc Class C (GOOG)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Alphabet Inc Class C generates 55197% more annual revenue ($422.50B vs $764.05M). GOOG leads profitability with a 37.9% profit margin vs 7.2%. DV appears more attractively valued with a PEG of 0.70. GOOG earns a higher WallStSmart Score of 75/100 (B).

DV

Buy

62

out of 100

Grade: C+

Growth: 8.0Profit: 5.0Value: 7.3Quality: 8.5
Piotroski: 3/9Altman Z: 4.47

GOOG

Strong Buy

75

out of 100

Grade: B

Growth: 8.7Profit: 9.5Value: 6.7Quality: 8.5
Piotroski: 4/9Altman Z: 3.91
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

DVUndervalued (+66.1%)

Margin of Safety

+66.1%

Fair Value

$28.33

Current Price

$11.52

$16.81 discount

UndervaluedFair: $28.33Overvalued
GOOGUndervalued (+27.3%)

Margin of Safety

+27.3%

Fair Value

$449.28

Current Price

$333.68

$115.60 discount

UndervaluedFair: $449.28Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

DV5 strengths · Avg: 9.2/10
EPS GrowthGrowth
298.7%10/10

Earnings expanding 298.7% YoY

Debt/EquityHealth
0.0910/10

Conservative balance sheet, low leverage

Altman Z-ScoreHealth
4.4710/10

Safe zone — low bankruptcy risk

PEG RatioValuation
0.708/10

Growing faster than its price suggests

Price/BookValuation
1.7x8/10

Reasonable price relative to book value

GOOG6 strengths · Avg: 10.0/10
Market CapQuality
$4.17T10/10

Mega-cap, among the largest globally

Return on EquityProfitability
38.1%10/10

Every $100 of equity generates 38 in profit

Profit MarginProfitability
37.9%10/10

Keeps 38 of every $100 in revenue as profit

Operating MarginProfitability
36.1%10/10

Strong operational efficiency at 36.1%

EPS GrowthGrowth
82.0%10/10

Earnings expanding 82.0% YoY

Altman Z-ScoreHealth
3.9110/10

Safe zone — low bankruptcy risk

Areas to Watch

DV4 concerns · Avg: 3.3/10
P/E RatioValuation
35.0x4/10

Premium valuation, high expectations priced in

Market CapQuality
$1.77B3/10

Smaller company, higher risk/reward

Return on EquityProfitability
5.1%3/10

ROE of 5.1% — below average capital efficiency

Profit MarginProfitability
7.2%3/10

7.2% margin — thin

GOOG3 concerns · Avg: 3.3/10
P/E RatioValuation
26.4x4/10

Moderate valuation

Price/BookValuation
8.4x4/10

Trading at 8.4x book value

Free Cash FlowQuality
$-5.86B2/10

Negative free cash flow — burning cash

Comparative Analysis Report

WallStSmart Research

Bull Case : DV

The strongest argument for DV centers on EPS Growth, Debt/Equity, Altman Z-Score. PEG of 0.70 suggests the stock is reasonably priced for its growth.

Bull Case : GOOG

The strongest argument for GOOG centers on Market Cap, Return on Equity, Profit Margin. Profitability is solid with margins at 37.9% and operating margin at 36.1%. Revenue growth of 21.8% demonstrates continued momentum.

Bear Case : DV

The primary concerns for DV are P/E Ratio, Market Cap, Return on Equity.

Bear Case : GOOG

The primary concerns for GOOG are P/E Ratio, Price/Book, Free Cash Flow.

Key Dynamics to Monitor

DV profiles as a value stock while GOOG is a growth play — different risk/reward profiles.

GOOG carries more volatility with a beta of 1.25 — expect wider price swings.

GOOG is growing revenue faster at 21.8% — sustainability is the question.

DV generates stronger free cash flow (-6M), providing more financial flexibility.

Bottom Line

GOOG scores higher overall (75/100 vs 62/100), backed by strong 37.9% margins and 21.8% revenue growth. DV offers better value entry with a 66.1% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

DoubleVerify Holdings Inc

COMMUNICATION SERVICES · ADVERTISING AGENCIES · USA

DoubleVerify Holdings, Inc. provides a software platform for digital media measurement, data, and analysis. The company is headquartered in New York, New York with additional locations at Berlin, Germany; Chicago, Illinois; Merelbeke, Belgium; Helsinki, Finland; London, United Kingdom; Los Angeles and San Francisco, California; Miguel Hidalgo, Mexico; Paris, France; So Paulo, Brazil; Singapore, Singapore; Sydney, Australia; Tel Aviv, Israel; and Tokyo, Japan.

Visit Website →

Alphabet Inc Class C

COMMUNICATION SERVICES · INTERNET CONTENT & INFORMATION · USA

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two co-founders of Google remained as controlling shareholders, board members, and employees at Alphabet. Alphabet is the world's fourth-largest technology company by revenue and one of the world's most valuable companies.

Visit Website →

Want to dig deeper into these stocks?